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Negative Impact of Urban Tourism on the Local Society

   

Added on  2020-01-07

22 Pages5469 Words290 ViewsType: 290
Data Science and Big Data
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Urban Tourism1
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3LITERATURE REVIEW................................................................................................................4RESEARCH METHODOLOGY.....................................................................................................7DATA ANALYSIS..........................................................................................................................9CONCLUSION AND RECOMMENDATION ............................................................................13REFERENCES..............................................................................................................................15APPENDIX ...................................................................................................................................172
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Topic: Negative impact of urban tourism on the local society: Study on CambridgeAim: To analyse the negative impact of Urban Tourism on the society. Objectives: To evaluate the concept of urban tourismTo identify the negative impact of Urban Tourism on Cambridge To recommend ways to through which negative impact of tour can be reduced. INTRODUCTIONThe concept of Urban tourism is not new as it mainly focuses on describing distincttourist activities within the particular destination (Travel and Tourism, 2014). Furthermore,Urban tourism is consider as one of the common and essential characteristic within the tourismsector in United Kingdom as because the region possess various historical places such asmuseums, universities etc. the place is often famous for their archaeological and some otherheritage perspectives. In addition to this, Urban tourism is consider as one of the thriving sectorswithin UK tourism industry (Travel, 2015). Whose main purpose or focus is on the preservingnatural surroundings as well as providing leisure and pleasant stay for travellers within thedestinations. Travelling within the city areas provide different services as well as products thatare demanded within the tourist market. The product that is offered by city for their tourists ismuseums, entertainment places, historical buildings etc. Present study is conducted onCambridge city to measure the negative impact of Urban tourism on the local society. Cambridgeis one of the famous city within UK that is quite famous for the various tourist sightseeing andplaces. The city generated around £351 million for the localized economy from the famousplaces such as Cambridge city areas, Clubs, Universities, Fitzwilliam Museum etc. tourists orvisitors mainly visit the place to see the historical educational institution, museums, river banksetc. that are the main highlights of the destination (Gregorić, 2014). The destination is oftenchosen by the students, businessmen, sports lovers etc. who are inclined to stay for the longertime period as the place offer range of services to the visitors. Furthermore, with the growingconcept of Urban tourism in the tourism industry the research topic has been selected. The ever-changing improvement of urban tourism is considered as the key origin of occupation andincrease incomes within the urbanized region. As, the concept plays significant role in3
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developing or growing the economy but it may also negatively impact the local society as itenhances the tourism activities within the city areas. LITERATURE REVIEWConcept of urban tourismTourism is considered as complex activities that will overall support the economythrough enabling or increasing the level of tourists and visitors within the destination. Thus, theurban tourism is consider as the significant aspect the mainly relates both the demand that isinternal as well as external. In the present scenario, demand related with travelling within thecities has been enhanced over the past years. According to Mason (2015) urban tourism basicallyfocuses on the three elements within the urbanized tourism that is primary, secondary andadditional city tourism resources (Mason, 2015). The foremost is primary resources that areconsidered as the key ground for which travellers visits the city area. Another is secondaryelement that include shopping, archaeological sites, accommodations etc. while, the thirdresource is additional elements that are the services provided by urbanized region that is relatedwith transportation. All these discussed factors and elements are significant for the success ofurban tourism within the locality. As per the view of Wang and Chen (2015) there are distinctresources as well as key elements that heighten the visitor liking within the urban area. Forinstance, historical districts that comprises of historical and archaeological landmarks that keepattract visitors towards the locality (Wang and Chen, 2015). Furthermore, it has been measuredthat historic territory are commonly termed as pedestrian friendly as it generally consider as themixture of attractive locations that are easily accessible by pedestrian. According to Rogersonand Slater (2014) there are various key factors that plays significant role in the evolution ofurban tourism that is changing behavioural pattern and perception of visitors towards thedestination (Rogerson and Slater, 2014). Now a days visitors prefer to visits the singledestination as compare to visiting 2-3 destination within the certain time period. Visitors arekeen interested in reviewing and travelling the local city areas for gaining the leisure experience.Therefore, the changing behavioural pattern as well as perception of visitors act as the significantfactor that results in evolution to urban tourism within the UK economy. As per the view of Holden (2016) if the urban tourism is properly planned and managedthen it may results in gaining certain advantage for both locality as well as whole society4
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(Holden, 2016). Tourism basically focuses on permitting collection of adequate funds to protectthe culture factor, preserving natural surroundings, historical monuments and museum thatdeliver education among the visitors. Miller, Merrilees and Coghlan (2015) has also measurescertain advantage of enabling urban tourism concept within the destination it may results ingenerating the income level from taking the local taxes that in future it may used for restoringand reconstructing the infrastructure as well as heritage sites (Miller, Merrilees and Coghlan,2015). Theories related with tourismsIn order to understand the tourism or tourist activities there are different theories relatedwith tourist motivator that support in understanding the behaviour of tourist regarding thedestination. Thus, the travel motivation plays significant role in anticipating the individual futuretravel patterns. P. Pearce has developed or listed the five travel motivation that is defined astravel career ladder. It basically focuses on five different steps within the life cycle of tourist thatis relaxation, stimulation, relationship, self-esteem and fulfilment. The first stage is relaxationunder which individual needs basic services for having leisure and pleasant stay. As per the viewof Tang (2015) another stage of motivation is stimulation under which visitor have need for funand thrill of adventure and rides (Tang, 2015). Third stage in the motivational ladder that promptthe visitors for travelling is relationship that aims to build and broaden the individual personalrelationship. The fourth stage in the ladder model is self-esteem and development. Under whichthe visitors need or require to develop their knowledge related with the destination. Further, thelast stage of the model include fulfilment under which traveller motivate themselves toaccomplish the need related with feeling peaceful and happy. As per the view of Steiner Frey and Hotz (2015) tourist motivation is termed as theinternational integrating network that consists of different cultural as well as recreational factorsthat will drive or motivate individual direction towards the choices related with travelling to thedestination that support them to accomplish needs related with pleasure, gaining new experience,cultural interest etc (Steiner Frey and Hotz, 2015). According to Lee and et.al (2014) there is pulland push concept within the tourism that act as the motivator for the visitors and travellerstowards visiting the destination and location (Lee and et.al., 2014). Push factors that those factorsthat desires the visitors or individual for travelling to some destination. On the other hand, pull5
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factors are considered as the motives that focuses on selecting the potential destination so thatthere needs can be accomplished. Along with this, Telfer and Sharpley (2015) has also statednine motivations of leisure travellers that are consider as push and pull factors (Telfer andSharpley, 2015). The push motivation factors for travellers are escape, self evaluation,exploration, relaxation, prestige, regression, enhancement of relationship and enabling socialinteraction. Thus, all these factors are considered as the push factors that desire travellers tomove to the destination that will accomplish their all the seven desires. On the other hand,Radojevic, Stanisic and Stanic (2015) has also measure the two pull factors that motivates themto select the potential destination that are novelty as well as education (Radojevic, Stanisic andStanic, 2015). Negative impact of Urban Tourism on the societyThe increasing concept of urban tourism positively impact the society in increasing thenumber of visitors within the place that results as the key source of generating employment aswell as results in increasing the income within the urban areas (Marques and Santos 2016).Despite of the positive effect or urban tourism it may also results in bringing negative effect tothe locality in the form that it results in arousing noise pollution, air pollution, over crowdingwithin the local areas that results in increasing the traffic jams etc. the negative impact of urbantourism is that cost of living in the urbanized area are too high due to the high rate of land andhouses. Therefore, for the hospitality organization it may lead to cause negative impact in formof increasing the unemployment as within the urban city the tourism activities are oftenseasonally based. As per the view of George and Booyens (2014) tourism as well as environmentare intimately linked with each other as with the proper environmental factor within thedestination it may results in increasing the tourism level (George and Booyens, 2014). With theincreasing urban tourism tour operator focuses on devising the travel package targetingurbanized areas for the travellers so that they may visits culturally diversified areas. Thus, thisfactor negatively impact the locality and area by creating noise pollution. The place is quitefamous for the education perspective as the locality have various universities that are preferredby students. Therefore increasing urbanization tourism results in enabling noise pollution thatdirectly impact the education level of students. 6
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