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(PDF) Decision-making : Theory and practice

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Added on  2020-10-05

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 In this report, we are going to discuss the impact on the decision-making process Interpretation- In order to identify the impact of social media in the decision-making process, the researcher conducted research at Thomas Cook. For this, he or she asked several questions to 20 customers. This was done by using the questionnaire method. check for "A Case study of Thomas Cook" and "marketing strategy of Thomas cook" for better analysis.

(PDF) Decision-making : Theory and practice

   Added on 2020-10-05

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Objectives:1.To understand the meaning of social media marketing?2.To assess the meaning of customer behaviour and decision making?3.To analyse the impact of social media on customer decision making and purchasing decision in travel andtourism sector.4.To recommend the strategies to influence customer decision of purchasing by use of social media Research MethodologyResearch approach- DeductiveResearch philosophies- PositivismResearch techniques- QualitativeData collection- Primary dataSampling- Sampling of 20 respondentsTheme 4 Impact on decision making processPositiveNegativeNeither positive nor negativeInterpretation- In order to identify the impact of social media indecision making process the researcher conducted research at ThomasCook. For this he or she asked several questions to 20 customers. Thiswas done by using questionnaire method. By interpreting data it wasevaluated that out of 20 customers 9 said that the impact on decisionmaking process is positive. On the contrary 5 said it was negative and6 said neither positive nor negative. From this it can be said that therehas been change in decision making process. Social media has createda positive impact on customers mind. Theme 3 Sources from where information abouttravel and tourism is obtainedFriends/ relativesInternet/ social sites/ websites Tour operatorsNewspapers/ magazines Travel blogs0123456789Frequency Interpretation- In order to achieve aims and objectives, the researcherconducted research at Thomas Cook. The aim was to identity impact onconsumer decision making due to social media. Questionnaire was distributedto 20 customers that were selected randomly. A question was asked to themregarding the sources from where they have got the information about travel andtourism. By collecting data it was analysed that 4 said they got information fromfriends, 8 from social media, 2 from tour operators. Whereas 3 said fromnewspapers and 3 from travel blogs. Hence, it is concluded that social media hasbeen beneficial for companies operating in tourism sector. RecommendationTracking data – this is the first thing that can be followed by Thomas Cook. In this they can track the data of people onvarious websites. This will help them to analyse how customers have reacted to their ads. By this they will be able to identifytheir needs. Installing the latest equipments- Thomas Cook can install and implement the latest technological equipments that will helpthem to develop effective digital marketing strategies. Also, by this company can store and maintain data of customers whohave enquired about service. In this they can approach to them.Establishing customer help desk – Thomas Cook can establish a separate department for solving customer related queries.It will help company to answer customer questions. Also, with this Thomas Cook will be able to retain them. Increasing advertising range – Thomas Cook can increase their advertise range that will be beneficial for them to attractmore customers. They can promote it on blogs, other websites, etc. it will help in attracting more people. Also, they candevelop different products for them.Theme 1 Ads of Thomas Cook services areobserved on various social media sites12345051015202530351050233726205012346280810011Searching and buying a ticketOnline paymentOnline chattingEasy to navigateComplete informationEasy to access to Ryanair websiteInterpretation- A research was conducted at Thomas Cook regardingthe impact of social media on consumer decision making. For this theresearcher selected the questionnaire method and 20 respondents werechosen for it randomly. A question was asked to them about areas wherethey have found ads of Thomas Cook. By analysing the data it wasTheme 5 Information relevant that isfound on social sites123450%10%20%30%40%50%60%70%80%90%100%7614225010356234Security and safety of EasyJetLandingTake offFlight safetyInterpretation- A research was conducted at Thomas Cook toevaluate how social media has impacted on consumerdecision making. For this the researcher selected thequestionnaire method and 20 respondents were chosenrandomly. Data was analysed and it was identified fromquestionnaire that 11 said that the information found on socialmedia is relevant as compared to any other source while 4said no and 5 was not having nay idea about it. Thus, socialmedia provides enough information to people that enablesthem to take decision to buy it or not. Also, it affects theirdecision making process. . Theme 2: Social site you have mostly seen theads of Thomas Cook123450%20%40%60%80%100%5102213726287032250103105023Service of EasyJetEasy comfortableFriendly staffPriorityNot freeInterpretation- The researcher conducted research at Thomas Cook inorder identify the impact of social media on consumer decisionmaking. In order to conduct research 20 respondents were selectedrandomly and questionnaire was distributed to them. By collectingdata it was identified that out of 20, 8 said that they have seen ads onFacebook, 5 said on Instagram, 4 said in twitter and 3 said in LinkedIn. from this it can be concluded that Thomas Cook is advertising theirservices to a great extent. With this they are able to attractlargenumber of peopleTITLE -To analyse the impact of social on consumer decision making in Travel and Tourism sectorTheme 6 Social media platform is mostly used byThomas CookYes No Not sure 024681012Frequency Interpretation- in order to attain aims and objectives an investigationwas done by researcher at Thomas Cook. In this he or she was toanalyse the impact of social media. For this randomly 20 respondentswere selected. A question was asked to them whether their problemsare quickly solved or not. By analysing data it was identified that outof 20, 11 said that their issues are quickly solved whereas 6 was not infavour and 3 of them was not sure. It can be said that social media hasalso helped in solving customer problems. They are given suggestionsso that they can be retained.
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