(PDF) The Impact of Social Media on Globalization

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TABLE OF CONTENTS
Ways in which social media have influenced the spread of global culture.....................................3
REFERENCES................................................................................................................................6
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Ways in which social media have influenced the spread of global culture
Social media is nowadays used as an imperative tool by almost all sorts of firm, despite
of their varying nature and type of work. It is being used as an influential tool to impact upon
consumer’s behaviour and their outlook towards purchasing. Such type of influence exists in the
group of consumers from social media where the community members have got the control of
generating, discovering, sharing as well as disseminating the data. This has in turn led to the
spread-out of their know-hows and beliefs in the form of digitalised word-of-mouth (Bieber,
2014). It is with a consequent development of conformance where previous investigation has
also discovered the way in which the effect arising in virtual social media groups have impacted
upon the attitude of consumers. This is basically in context to their behaviour towards the brand
and making purchase decision, etc. However, social media is known to have the capacity of
worldwide reach where the cross-border elements should not get ignored while reviewing the
procedure of influence. Herein, the spread of global culture is referring to the trend of
globalization with a special context of globalizing the culture. This is purely due to an intensified
use of technology that has created the probability of global culture.
It is evident from a divesting existence of fax machines, cable TV’s and satellites from
the cultural boundaries where people are now directly interacting through internet. The
worldwide entertaining businesses are shaping the thoughts and insights of ordinary citizens
without considering their place of living. However, it has also led to certain concerning agendas
where the spread of morals, customs along with the culture have promoted Western principles of
entrepreneurship or capitalism (Pieterse, 2015). Such cultural globalisation has indicated a
prompt movement of ideas, approaches, implications, beliefs as well as ethnic products, all
across the global boundaries. It specifically refers to an idea of living into a global yet common
simple culture that is spread and fortified by the use of internet. It is through popular means of
marketing via entertaining deals of specific brands involving international tourism, as well. This
leads to go beyond the locally accepted cultural traditions and standard of living by together
persuading people’s opinions, ambitions, perceptions and routine activities, no matter in which
corner of the globe they are considering to lead their lives.
Social media due to its millions of users has thoroughly spread all over the globe. The
impact of social media on society’s lives has made it difficult to overlook its several numbers of
uses by the corporate world that also involved the government and other businesses. This stands
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to be the reason for which the governments have also had to link with the social media sites to
keep an eye on the activities occurring with their citizens and at a universal level (Crane,
Kawashima and Kawasaki, 2016). Globalization that mainly includes exchanging thoughts and
cultures has been the utmost beneficiary to upsurge in the activities related to social media. This
is for instance to refer to the greatest beneficiary of social media, which is the American
economy in terms of their industrial development. This is basically on considering the businesses
that are situated in America and have got a vital chance of carrying out market research via
social media tools on specific areas in which they can utilize the opportunity of introducing their
products and services.
However, in the past, it was difficult for the trade businesses to carry out surveys in
distinct nations due to its costly nature where accommodating physical manpower before the rise
in social media was duly expensive in nature. Now, due to the rise of social media, it has become
possible for the organisations to carry out such type of exploration, directly on the social
networks (Jenkins, Ford and Green, 2018). It is by this procedure, the industrial sectors have got
a significant opportunity of spreading to the newer set of markets without facing any
investigation related issues, prior to their expansion in different areas for enlarging their business
and earn more number of profits. The trade industries together had yet another opportunity of
getting benefiting with cheapest resources.
This is basically in terms of attainment knowledge about the most affordable sources of
labour as well as raw materials for a smooth transaction of their work. This is mainly on
considering the most exclusive part of a business being the production whose cost requires ample
amount of funds (Escobar, Dagnino and Alvarez, 2018). Social media has hereby discovered
such some efficient methods of production and for which, a large number of organizations,
located at a particular place are opting to get into such industries that are certainly located
somewhere else with delivery being a single occupation. By which, the customers are now able
to buy the products at the most reasonable price where social media has also accredited as the
fastest source of data. Through which, people are now assisted with information about the
availability of cheapest goods and services and can consider buying it from anywhere in the
world.
The increase in social media sites has also led the world to come across some of its own
drawbacks to the crowds. This is basically on considering the increasing rate at which the
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individuals are losing their jobs that has been escalated since the rise of social media and its
effect smash the globe. Over the years, it has been difficult for the businesses to ascertain newer
means for finishing the tasks on time (Centola, 2015). This is for example to refer to the
industrial sector that has proven to be a finest example in which, a company is required to hire
numerous staff to operate in big industries. Data about the corporations selling products have
intended to reduce their workforce due to the adoption of such machines that can easily operate
on behalf of manpower resources at much lower expenses. This has in turn left a large scale of
unemployed or jobless people.
One such leading example is of the American market for consumer goods all around the
world. This is because of the customers who are mostly seeking for the most competent products
and services in the market. However, an enterprise producing phones are apparent to face
numerous challenges due to the rise of social media. This will be similar with any other
establishment intending to produce phones with better features as compared to the existent ones
(Reuter and Szakonyi, 2015). As a result to which, the foremost entity producing phones will
have a chance of becoming obsolete due to a drastically reduced sales. Considering such
situations, it can be said that social media has both positive and negative impact on the global
culture where if it has improved people’s state of life, then has also led to stuck the lives of some
individuals.
Although, the upcoming future has seemed to be brighter where a large number of
industrial sectors are completely prepared to accept the use of social media. At an individual
level, a person is assured to get valuable facts about evolving prospects related to employment
opportunities on various social media sites. The companies have together lead to avoid the
common techniques of publicising the job opportunities using print media (Baylis, Smith and
Owens, 2017). Huge masses of individuals are on social media that opens easy means of job
vacancies on specialized fields with an ease of applying for the same by the potential candidates.
An individual who desires to gain benefit from such type of actions around them will be required
to adopt it. At the end, it has been truly said that the emergence of social media has led to bring
several inventions with an aim of making the lives easier.
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REFERENCES
Books and Journal
Baylis, J., Smith, S. and Owens, P., 2017. The globalization of world politics: an introduction to
international relations. Oxford University Press.
Centola, D., 2015. The social origins of networks and diffusion. American Journal of
Sociology. 120(5). pp.1295-1338.
Crane, D., Kawashima, N. and Kawasaki, K.I., 2016. Culture and globalization theoretical
models and emerging trends. In Global culture (pp. 11-36). Routledge.
Escobar, A., Dagnino, E. and Alvarez, S.E., 2018. Introduction: The cultural and the political in
Latin American social movements. In Cultures of Politics/Politics of Cultures(pp. 1-30).
Routledge.
Jenkins, H., Ford, S. and Green, J., 2018. Spreadable media: Creating value and meaning in a
networked culture. NYU press.
Pieterse, J.N., 2015. Globalization and culture: Global mélange. Rowman & Littlefield.
Reuter, O.J. and Szakonyi, D., 2015. Online social media and political awareness in authoritarian
regimes. British Journal of Political Science. 45(1). pp.29-51.
Online
Bieber, J., 2014. Impact of the globalization of social media. [Online]. Available through:
<https://medium.com/@jessbiebss/impact-of-the-globalization-of-social-media-
7f8e956c10ae>
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