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Impact of social media on businesses

   

Added on  2020-12-09

11 Pages3591 Words278 Views
MarketingData Science and Big DataPhilosophy
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RESEARCH PROPOSAL
Impact of social media on businesses_1

Table of ContentsINTRODUCTION...........................................................................................................................1Background of research ..............................................................................................................1Overview of company..................................................................................................................1Rational........................................................................................................................................2Research questions-.........................................................................................................................2Literature review-.............................................................................................................................2Meaning of social media..............................................................................................................2Importance of social media .........................................................................................................3Impact of social media on H&M.................................................................................................4Different types of social media used by H&M............................................................................5Research Methodology....................................................................................................................5Time lines.........................................................................................................................................7Resources.........................................................................................................................................8REFERENCES................................................................................................................................9
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Topic: Impact social media has on businesses. A study is based on H&M.INTRODUCTIONBackground of research Social media is one of the most amazing source and leading website that enable people toshare and create content from one place to another. It is group of many websites that helps toshare feeling and make people able to participate in social networking. Social media is the bestplatform for businesses to introduce their service or goods in market. As it help to grow businessand make it popular among UK economy (Balakrishnan, Dahnil and Yi, 2014). Social mediaaffects many retail businesses and support to communicate them with its consumers. It isessential for small and large size businesses as they can use to make connection with its targetmarket or group of people. Social media form of electronic communication such as applicationsfor micro blogging and social networking, through these people can create online communities toshare ideas, videos, personal message, thoughts, informations and other content. It has negativeand positive impact on businesses as it is very important for business marketing and sellingproducts in marketplace. Overview of companyHennes & Mauritz is Swedish international clothing retail organization, knowing for theirfast fashion clothing for women, children, men and teenagers. H&M operate in 62 countries withover than 4,500 stores and employed around 132,000 people. They are one of the second biggestmultinational clothing retailer, offer its products to customers and provide in many nations. Thefirm has significant online presence, they give people an opportunity through online shoppingsites available in 33 countries. ARKET, Monki, Cheap, COS, Monday, & other stories, Weekdayand Fabric Scandinavien Ab are the five new stores' concepts of H&M brand which they consistseparately. They identify customer preference and current trends in fashion world that helps toproduce the best design for people according to their needs and requirements. Companymanufacture clothes specially for women's and also design shoes and another accessories forpeople to make them happy and satisfied. Organization released its limited edition in 2009diffusion collection by Jimmy Choo feature handbags and shoes, this collection also involvesclothing designed by Choo for first time. Garments made from leather and suede which isavailable in 200 stores globally. 1
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RationalThe proposed research is all about the impact of social media on businesses, social mediais current trend many people used social media as best networking site that helps to connectperson from one place to another one. Researcher try to find out social media influence onbusinesses and many organizations, they want to understand it affect on overall function ofventures. The researcher chose this topic to know impact of social media on H&M or wholeindustry. It helps to learn the ways in which businesses get impact on both negative and positivesides through social media activities. The main reason behind choosing this topic is to knowmore about social media platform and it functions and activities that affect organization the most.Aim-To identify the impact of social media on businesses. Objectives-To analyse the meaning of social media.To determine the importance of social media on H&M.To identify the influence of social media on H&M.To identify the types of social media used by H&M.Research questions-What is the meaning of social media?What is the importance of social media?What is the impact of social media on H&M?What are the various kinds of social media used by H&M?Literature review-Meaning of social mediaAccording to Ainin, (2015) social media is computer based technology that help peoplesharing their ideas and information through building of virtual communities and networks. It isever-evolving and ever changing web based platform. People are using social media sites moreand more, they prefer to share their feelings via social media. With the help of it, person can beenable to build good relationship with another person in world. Social media support to explorethe world and also helps to spread information in context of businesses. In simple words social2
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