Impacts of Digital Technologies on SME Assignment
Added on -2020-07-22
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Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Produce a research proposal that clearly...........................................................................1defines a research question or hypothesis.............................................................................1supported by a literature review............................................................................................1................................................................................................................................................1P2 Examine appropriate research methods and......................................................................5approaches to primary and secondary research.....................................................................5TASK 2............................................................................................................................................8P3 Conduct primary and secondary research using................................................................8appropriate methods for a business research.........................................................................8project that considers costs, access and ethical......................................................................8issues......................................................................................................................................8..............................................................................................................................................11..............................................................................................................................................11P4 Apply appropriate analytical tools, analyse....................................................................11research findings and data...................................................................................................11TASK 3..........................................................................................................................................20P5 Communicate research outcomes in an...........................................................................20appropriate manner for the intended audience....................................................................20TASK 4..........................................................................................................................................21P6 Reflect on the effectiveness of research..........................................................................21methods applied for meeting objectives of the....................................................................21business research project.....................................................................................................21P7 Consider alternative research methodologies..................................................................21and lessons learnt in view of the outcome’s........................................................................21CONCLUSION..............................................................................................................................23.......................................................................................................................................................23REFERENCES..............................................................................................................................24
INTRODUCTIONIn the current era, every business firm is using smart and advanced technologies withinorganisation for completing their work and operations in a proper and systematic manner. By thesame, they can attain their targets and goals in an effective and efficient manner (How digitalmarketing can contribute to SME's growth?, 2017). Apart from this, digital technologies are thefastest growing across all over the world due to which every organisation is using then in theirworking process as with the help of this, awareness and promotion of their services and productsat national and international level can be systematically done at a fast pace (Thomas, 2011). Inthe other, at this time it is necessary to be use smart methods and techniques so that organisationcan attain their targets and objectives in a systematic manner.Therefore, digital technologies canbe carried out as effective tools, systems and devices.In order to this, in which included alldigital devices, systems such as social media, online promotion activities, multimedia, cloudcomputing, mobile devices and so more. Basically, this research report is based on 4com which is a SME operating in the UKdealing with electronic products and goods. Moreover, there will be elaborated about the actualimpaction of digital technologies on SME's sector which may be either positive or negative innature.Thus, selected organisation seeks to be expand their business firm at national andinternational level as well as it wants to be attain their goals and objectives in a impressive way.On the other hand, there will be conduct an effective research in the market place for identifyingthe actual impacts of digital marketing on SME's. Additionally, primary and secondary datacollection methods will be used by the researcher (Topol and Hill, 2012)TASK 1P1 Produce a research proposal that clearly defines a research question or hypothesis supportedby a literature reviewWith the increase in globalisation world is experiencing a challenge to cope up with thelatest technologies that are present all over the world. This has further raised the level of skillsand capacities of different enterprises. Their ability to use the available resource increased sincethe new technology has power to take advantage of resources and converting them into finalproducts at low cost. Kossaï and Piget (2014) says that the introduction of new technologies1
helps in bringing people and distinct countries more closer as with the assistance of the samecommunication can be done more efficiently and people can be reached sitting far of places.Good communication also helps in creating better satisfied customers as they can be providedwith instant assistance through the use of electronic media. In views of Awa and et.al., (2011)digital applications assist the small business entrepreneur in collecting immense informationfrom the market which they can easily process and can further convert the same into qualitativedata. It has now become more easy to save the data and keep a record of same so that it can beused in future too for taking several decisions and making the comparative study. Distribution of gathered data has also become more convenient as implementation ofelectronic technology can assist in communicating more information to greater number of user inless time and also the message conveyed will be more impact full and capable of influencing thedemand of user. Than Matbouli and Gao, (2012) further highlighted the importance of digitaltechnology by putting light on the results of development in various software. He shows that howthese new apps are helping the small enterprise in analysing the data and reaching to theconclusions in less time period which further assist the same in doing more productive activitieswhich can lead to the expansion in business activities. Emails, social networking sites and otherwireless communications helps in doing more powerful promotion of different goods andservices which are being offered by the company to the customers. Advertisements that are doneby using these techniques are more powerful and are capable of giving long lasting effects on themind of customers. In views of Parry and et.al., (2012) digitalisation further helps in achievingthe competitive advantage to the small scale companies. Various tools and techniques are madeavailable for them which are helpful in growing and providing a good competition to the otherbusiness units dealing in same industries. Each individual dealing in different business sectors is running in the race of provingthemselves better than the others. For this it is crucial that companies adopt the code of conductwhich has the capacity of giving most beneficial returns at minimum cost. Levenburg, Schwarzand Motwani (2015) highlights the benefits of digital technology to accounting. He says that tokeep record of every smaall and big transaction manually was tough and difficult to maintain.Also in that case the chances of loosing the information was also high. This drawback wasresolved by implementing the new techniques as here data once stored can be utilised lifelongand hence can also be presented before in case deed as an evidence. Thereafter, in regard to2
Sanders and Galloway, (2013) the use of digitally supported a[applications bring more ofsecurity at the work place and by ensuring safety of employees as well as of the documents. Bykeeping passwords and other locks important files can be secured against unfair use of them.This way it is an important concept as to keep the sensitive information safe from wrong handsis very important so that they do not suffer any loss. Thereafter the concept of time managementwas highlighted by Pérez Urquía and Muñoz (2010)for all the small scale business enterprises.He say that it is very crucial for the fresh companies to work with the technique of digitaltechnology so that they can complete their projects in the given time frame. This code of conducthelps in reducing the time taken to do the task manually and further further assist in achievingthe set targets. It removes the barriers to be available all the time as with the new methods ofdoing work business activities can be carried out by sitting at distinct places and interactingthrough various applications like video conferencing. Apart from these McAdam, Reid and Mitchell, (2010) the concept of digital marketing isalso helpful in developing consultancy facilities which are more advanced from just themarketing expertise. Expert advises are easily available which can be used in case of resolvingvarious issues and conflicts that arise in the working surroundings due to diversification in workforce or other reasons. Their suggestions can also be implemented in the operations of thecompany through which the overall productivity of the company gets improved. There aregraphic designers, networking experts, architecture specialist who has immense of knowledgeand hence can become a part for organisation growth. Than in the last the views and perspectiveof Cartelli, (2012) is observed. He says that the facilities of online services are so effective thatthey help organisation in saving much of the total cost. Employees can be hired for online workfor whom no necessary work place is required. They by sitting at their homes can contribute inthe productivity of organisation. They charge less pay in return and are also easy to manage. Anentirely different level connection can be established with the potential customers which in turngives them value propositions. This shows that how digital technology has its major positives which it offered to theorganisations and hence ensure the long term growth of the work place. A new impact of thesame code of conduct was introduced. He favours the latest technology by showing itscontribution in innovation which can be made possible very easily using the distincttechnologies. Development in the existing product is very much necessary so that interest of the3
customers can be maintained and further developed in future. Risk factor is reduced when theproduct or service is technology supported as it is than netter from those created manually. Whenan organisation is involved with the culture of bring change they are able to produce morequality products which has the capacity to meet the demand of market.Digital technologiesDigital technologies are the best ways or sources of increasing awareness and promotingcompany's products and goods in the market. Thus, company can get success in the competitivemarket place as well as achieve their goals and objectives in an trenchant and economical style.However, 4com is the SME sector company of UK, it sells mobile -phones, chargers and otherelectric devices to customers as per their needs and expectations. In context of digitaltechnology, in which included digital system, devices, online games, applications and so more.At this time, most of the companies are focused on adopting and using smart digital techniquesand tools within organisation so that they can give high satisfaction to their customers as well asset a strong brand image in the competitive market place (Levine and et. al., 2013). Moreover, inwhich included several factors or causes which impacts on business firm either positive ornegative in nature due to this, it is necessary to identify and examine its effects on SME with thehelp of appropriate methods and techniques in impelling way. Small and medium sized business firms that have using digital technologies in theirbusiness firm. It shows the fastest growth in organisation as compare to others as per the result ofmarket research. In the other hand, digital technologies are directly impacts on small businessfirm either positive or negative. Thus, in the context of positive manner revenue of the SME'shad grow by 10% in the last years because with the help of digital system company caneffectively enhance the awareness of its products and devices in the competitive market place asas well as systematically promote at national and international level in an effective and efficientway. In the other hand, digital technologies and media impacts on SME because there areincluded several factors. Thus, it is required to be systematically analysed and evaluate all majorfactors with the help of appropriate methods and techniques (Selwyn, 2010). Aim: To identify the impacts of digital technologies on SME's: A study on 4Com. Research objectives: There are defining the major objectives and goals of its researchproject such as follows: To determine the actual importance of digital technologies on SME's4
To analyse and examine the actual position of the selected business firm.To identify the impacts of digital techniques on the company's working performance. To provide some effective recommendations to company so that 4com can get success incompetitive market place as well as achieve their goals.Research questions: There are systematically carried out some specific researchquestions in a effective manner such as follows: Q1. Which type of digital technology system and methods adopted by the company?Q2. How can systematically analyse and evaluate the actual impacts of digital technologies onthe business firm? Q3. How digital technologies are helps in getting success in competitive market place? Q4. What are the relationship between digital technologies and small business firms? P2 Examine appropriate research methods and approaches to primary and secondary researchIn this context, resources are the main elements of the research report because with thehelp of this researcher will get success as well as attain their decided goals and objectives in aeffective and efficient manner. Apart from this, for conducting research in the market place thereare included several major resources which played important role in research project.Additionally, it is required by the researcher have to systematically followed rules, regulationsand polices by the researcher so that they can smoothly compete their functions as well asachieve their goals in a systematic way (Carlson, 2010). Apart from this, it is required to beimplement and adopt appropriate management system and polices in the research project whichhave to be effectively followed by the researcher in a impressive way. Management system helpsto manage and control all over operations and activities as well as research team will completetheir works as per the decided time schedule. Therefore, by the researcher should be systematically allocate the works and tasks toteam members as per their capabilities and skills so that they can effectively perform theiroperations with appropriate results or outcomes. Additionally, should be delegate some powersand rights to them so that they can take appropriate decisions regarding research report(Yokobori and et. al., 2015). After conducted research in the market place must be useappropriate data collection methods and approaches so that researcher will effectively gather theactual and reliable information and actual from the market place. On the other hand, will besystematically identify and analyse the major factors and causes who may be directly impacts on5
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