Impact of Digital Technology SME : Case Study

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Research proposal which clearly define question and hypothesis with literature review......1
P2 Research methods and approaches to primary and secondary research.................................6
TASK 2............................................................................................................................................7
P3 Conduct primary and secondary research by using appropriate methods and techniques.....7
P4 Apply appropriate analytical tools, analyse research finding and data................................10
TASK 3..........................................................................................................................................19
P5 Communicate research outcomes in an appropriate manner for the intended audience......19
TASK 4..........................................................................................................................................20
P6 Reflection on the effectiveness of research methods and techniques..................................20
P7 Determine alternative research methodologies for the project............................................21
REFERENCES..............................................................................................................................22
.......................................................................................................................................................23

TITLE: To identify an impact of Digital technology SME’s for enhancing performance of
business. A case study on A one Communication.
INTRODUCTION
Digital technology is a very effective and also strong concept which each business firms
used at the workplace. It is helpful in improving the business performance in a proper manner. It
is helpful in bring some change in business activities (Chang and et. al., 2011). Digital
technology helps in increasing the business performance and also save the cost and time in the
production cost. A One Communication firm provides the telecommunication services and
products like laptops, headphones, computer system, mobile phones etc. to people and also
provides the better or high quality of products and services.
P1 Research proposal which clearly define question and hypothesis with literature review
In this modern world, the competition level is high in telecommunication and for sustain
at market place each firm provides the better services to people. The main objective of A One
Communication company is to increasing its profitability from enhancing the working
performance of firm along with the employees (Chang and et. al., 2011). In a company, it is a
responsibility of human resource manager to hire capable staff members so that they can increase
business operations through using knowledge as well as skills of person. In addition to this,
workforce requires to proper as to handle work as well as manage all operations with executing
proper coordination with staff members.
Background of Project
This potential research project is based on the effectiveness and benefits of the digital
technology in order to increasing the performance of company. A One Communication company
increase its business at the large scale with the help of providing the better and useful services to
people. The main purpose of this research project is to increasing knowledge and competencies
of a learner in a specific field (De Kare-Silver, 2011). In its business activities or operations A
One Communication company use new tools and technologies in its business activities in an
effective manner, the main importance of this study is to know about the impact or benefits of
the digital technology in increasing the performance of business in a proper manner.
Research Aims
1

It is a necessary part of research project and helps in implementation of research operations and
activities in an effective manner. Aim of research aim is “To identify impact of Digital
technology SME’s for enhancing performance of management and business”. A case study on
A one Communication.
Research Objectives
There are some Objectives of this research project given below as above:
 To measure benefits of implementing digitalisation in A One Communication.
 To analyse effectiveness of digital technology to management in effectively perform their
business activities.
 To assess various ways by which A one communication can attract more customers for
attaining competitive advantage at market place.
 To determine various methods which A one communication used in addition to
enhancing its performance at competitive market. (Eid and El-Gohary, 2013).
Research Questions
This research project is related with impact of Digital Technology on raising the
performance of company. Digital technology is an effective tools for gaining some competitive
advantage at the workplace. Related to this project topic, researcher prepared some questions
which are basis on the objectives of this research (De Kare-Silver, 2011). This part is helpful in
doing the effective literature review. Some questions related to the digital technologies are as
following:
 What are benefits of implementing digitalisation in A One Communication?
 What is effectiveness of digital technology to management in effectively perform their
business activities?
 What are various ways by which A one communication can attract more customers for
attaining competitive advantage at market place?
 What are various methods which A one communication used in addition to enhancing its
performance at competitive market?
LITERATURE REVIEW
A Literature Review is more necessary part of this investigation project and it is an
overview of subjects, theory and the problems which a researcher taken in to its consideration.
2

This research part is helpful in conduction the research programmes in-depth and researchers or
authors give their view points on the specific topic.
Benefits of implementing digitalisation in A One Communication
Digitalisation is an integration of the digital technologies in every day life through
digitalisation of the very thing which can be digitalized. Digital technology is helpful in
transform the business activities in an organisation. With the help of this, company can share its
data and information with consumers in an effective manner. Technology helps in increase
effectiveness as well as efficiency of business in significant manner. In business transformation
is imperative and it encourages use of innovative as well as new business models in order to
improve experience of consumers, stakeholders, staff members and partners. It is helpful in bring
data, people and also processes together in context to develop some value for consumers and
maintain the competitive benefits. It will assess in improve the profit level, enhance speed-to-
market and consumer satisfaction for business. On the basis of view point of Paul Goodman,
2018, it has been stated that Digital Technology means make devices more faster, versatile,
lighter and compact. More information and data can be stores in a safe and secure manner. The
advantages of digital technology to business are Communication speeds, In this Digital
technology helps in increase speed of flow of data and information in A One Communication
company. It will helps in share the necessary information among different departments in
company. The second benefits is Data security, The main issue is security of information and
data in an organisation and it is a responsibility of company to secure the information and data of
consumers and employees. Thieves and hackers steal information of customers and proprietary
information of business firm. Unsecure data and information can ruin the competitive position as
well as image of company. In context to this, digital technology helps in protect information in
an effective manner. It aids in minimize potential for espionage, hacks and sabotage. Third
benefit is an Automation and productivity, As A One Communication is small size business
organisation and it can compete with the large company through more agile and swift to change
on fast basis. The main focus of this company is to develop effective business strategy and
increase its productivity. According to opinion of Daq, 2018, it has been stated that Technology
is helpful in efficiency of firm and reduce any errors through develop the process of automation.
Four benefits is to Improve consumer experience, In this, competitive business environment, it
is necessary to understand needs and demands of consumers. It will helps in provide them better
3

experience in order to retain them at market place for long period of time. A One
Communication can leverage the digital analytics in order to learn regards purchasing behaviour
of consumers and correct moment to engage them.
Effectiveness of digital technology to management in effectively perform their business activities
In an organisation, better method to improve the growth of business by increase level of
technology. Under this management plays a necessary role for adopt the effective technology in
business. As per the view point of Alan Dale, 2018, it has been concluded that Managers are key
in assure that technology is useful and provides benefits to company. The management works
towards planning, controlling, leading and coordinating staff members in business and assure
about to bring the right technology in company. Digital technology is helpful in improve
performance level of company. Digital technology helps in cost and time saving. With the help
of adopting the digital technology, company can make change in its business process and share
data or information among different departments in an easy manner. Digital technology enhances
the effectiveness of workforce as well as attain the performance objectives throughout company.
It will help management to take the right decisions for company. Behind success of business
resources management plays a necessary role and it is difficult for top management to manage all
resources in proper manner. In addition to this, digital technology plays a necessary role in
resolve all issues in significant way.
Ways by which A one communication can attract more customers for attaining competitive
advantage at market place
The main objective of every company is to enhancing its profitability through providing
the better quality of products and services to consumers. According to the view point of Elliot,
2011, in this modern era company is concern in giving the better quality of services and goods to
its existing buyers so that the demands an needs of customers can be fulfilled in a proper manner.
Use consumers account, is necessary for A One Communication to maintain effective
account of consumers which are beneficial to organisation on continuous basis. It is helpful in
maintaining the effective and accurate record of users. Innovative and beneficial goods is
necessary for A One Communication to manufacture innovative services and products on the
basis of customers needs. In this present time period, persons are attracted more towards
innovative goods. Rapid response on request of consumers, In A One Communication is a
telecommunication organisation and its main focus is on giving the rapid response to the request
4