Impacts of social media on customer behaviour
VerifiedAdded on 2022/12/19
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AI Summary
This research investigates the influence of social media on consumer behavior in the retail industry, with a case study on Sainsbury's. It explores the impact of social media on decision making, ways in which it influences consumer behavior, strategies for improving consumer experience, and challenges faced by business organizations. The research aims to determine the impact of social media on consumer behavior in the retail industry.
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