Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO
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About This Document
This research project aims to critically analyze the impact of social media marketing on the purchase behavior of customers in retail organizations in the UK, with a focus on TESCO. The study will assess the role of social media in marketing procedures, evaluate the link between social media marketing and purchase decisions, and recommend effective ways to positively influence customer buying behavior through social media marketing.