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Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO

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Added on  2023-04-04

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This research project aims to critically analyze the impact of social media marketing on the purchase behavior of customers in retail organizations in the UK, with a focus on TESCO. The study will assess the role of social media in marketing procedures, evaluate the link between social media marketing and purchase decisions, and recommend effective ways to positively influence customer buying behavior through social media marketing.

Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO

   Added on 2023-04-04

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RESEARCH PROJECT
To critically analyse the impact of social media marketing
on the purchase behaviour of customers in retail based
organisations of UK- A study on TESCO.”
Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO_1
Research Aim And Objectives
Research aim- This study has intended “To critically analyse the impact of social
media marketing on the purchase behaviour of customers in retail based
organisations of UK- A study on TESCO.”
Research objectives- This aim is further supported by some well-defined objectives
that are as stated below-
To assess the role of social media in the marketing procedures of retail based
organisations in UK.
To ascertain the factual concept of social media marketing in retail based
organisations of UK.
To evaluate the link between social media marketing and purchase decisions of
customers in TESCO.
To determine the widely used tool of social media by TESCO to market their offered
products and services to the customers and its impact on their buying behaviour.
To recommend effective ways in which the social media marketing can positively
influence the buying behaviour of customers to help them to take prompt
decisions for purchasing goods from TESCO.
Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO_2
Research Question
What is the role of social media in the marketing procedures
of retail based organisations in UK?
What is the factual concept of social media marketing in the
retail based organisations of UK?
How the social media marketing is linked with the purchase
decisions of customers in UK?
What are the most widely used tools of social media by
TESCO to market their proposed commodities to the
consumers and its impact on their buying behaviour?
Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO_3
Research Methodology
Research design: Descriptive concept
Research approach: Inductive approach
Data collection: Primary and secondary
sources of data collection
Sampling: Random sampling
Sample Size: 50 customers of TESCO
Data analysis: Qualitative technique
Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO_4

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