This research project aims to critically analyze the impact of social media marketing on the purchase behavior of customers in retail organizations in the UK, with a focus on TESCO. The study will assess the role of social media in marketing procedures, evaluate the link between social media marketing and purchase decisions, and recommend effective ways to positively influence customer buying behavior through social media marketing.

Analyzing social media marketing's impact on customer purchase behavior in UK retail, with a focus on TESCO.

The Impact of Social Media Marketing on Customer Purchase Behavior

Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO

Design and Creativity

Data Science and Big Data

The Factual Concept of Social Media Marketing

This research study aims to explore the impact of social media on consumer buying behaviour with reference to Tesco Supermarket, UK. The study will suggest strategies for improving consumer buying behaviour with reference to Tesco. The research will use both primary and secondary data collection methods and statistical data analysis techniques.

Impact of Social Media on Consumer Buying Behaviour: Tesco Supermarket, UK

Presentation

Marketing

Visual Arts

Sociology

[PDF] Impact of Social Media on Consumer Behaviour

Complete the Research Title Approval Form to get approval for your proposed research project. Includes sections for title, objectives, reasons for choosing the project, research approach and methodologies.

Research Title Approval Form

This research proposal analyses the impact of social media on buying pattern of consumers, with a case study on Tesco. It aims to understand the actual role of social media regarding consumer buying behaviour based on Tesco, analyse different aspects of customer behaviour for purchasing products depending on Tesco, identify various challenges that Tesco experienced due to inappropriate social media in the context of marketing strategies, and provide recommendations to Tesco for implementing various strategies for using social media in an effective way.

Hartpury University and Hartpury College

Impact of social media on consumer buying behaviour: case study on Tesco

RESEARCH PROJECT INTRODUCTION 1 Research Aim 1 Research Objective 1 Research Question2 Rationale of the study 2 Significance of the study 2 LITERATURE REVIEW3 Concept of social media marketing 3 Impact of social media on customer buying behaviour in the Retail sector 3 Relationship between social media and customer buying decision4 RESEARCH METHODOLOGY5 Research Philosophies 6 Research approach7 Research techniques 8 Data collection 9 Research design 10 Sampling 10 11 TIME-SCALE 11 INTRODUCTION 13 Background study 13 Research Purpose

Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO

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