Implementing Marketing Activities for Aussie Toy Company

BSBMKG514: Assessment 2
Tasks
Task 1
a) Describe how you would effectively implement marketing activities for a product of The Aussie Toy Company Ltd.
To effectively implement marketing activities for a product at Aussie Toys the first step is to plan, by creating a marketing plan that contains
objectives and strategies that will act as a guideline for the organisation. After establishing the marketing plan, the next step is the
implementation phase. The implementation phase is important as it turns marketing plans into marketing actions in order to accomplish
strategic marketing objectives, it addresses the who, where, when and how of reaching goals and objectives for the business. In this phase
communication is essential, as it engages stakeholders in carrying out and achieving these objectives. This is done by using a cultural approach
of implementing by including stakeholders in the development of the marketing objectives and its measures and monitors through team
building strategies. This strategy gets everyone involved, encourages all ideas, ownership, teamwork behaviour and responsibility, it involves
brainstorming, asking for employee’s feedback and taking those comments on board. In particular, making sure they understand how the
marketing plan fits within the business’s goals, objectives, priorities and policies, discussing whether the staff have the skills and aptitude to
implement the plan, giving them opportunities to develop their marketing skills with training and mentoring and even considering whether
there is a need to recruit marketing staff. This phase involves delegating specific tasks and timelines to individuals and groups, creating an
action plan, deflection of distractions by focusing on the tasks at hand and determining where time is best spent, paying attention to detail,
monitoring progress through KPI’s like email sign ups, sales reports etc and having weekly progress meetings. After employees gather the
necessary resources to execute the program and management are in agreement, then it is time to release the product to the public.
b) Outline the specific actions required to be implemented (what, how, by who, by when) related to the marketing mix activities. You
can use a table format for your responses.
WHAT Strategy?
Marketing mix strategies for
each P
How
Actions required
Who
Who is
responsible
(Title or
How much will it cost or number
of hours
(costing)
By When
(specific date)

agency)
Launch Buzz Lightyear flying
action figure toy  Update website/social media of
new product
 Create new product packaging
with details of the new
features/instructions
 Taking photos/videos of new
action toy
 Create product detailer with
packaging shots and
features/instructions
 Web
design
er/soci
al
media
conten
t
produc
er
 Brand
manag
er/desi
gn
agency
 Assista
nt
brand
manag
er
Web designer ($43 p/h) x 3
hours=129
Social media content producer
($25 p/h) x 2 hour =50
Brand manager/design agency
($55 p/h) x 30 hours =1650
Assistant brand manager ($46
p/h) x 6 hours =276
 30 March 2020
online update
 20 March 2020
create product
detailer etc.
 Photos to be
done on 17
March 2020
 26 February
2020 to do
packaging

The pricing strategy is price
skimming
 Calculate costs i.e. manufacturing,
brand, production etc.
 Determine pricing objectives and
strategy
 Research-market testing,
competition, influences
 Accoun
ting
depart
ment
 Brand
manag
er
 Assista
nt
brand
manag
er/tea
m
Accountant:
$60 x 60 hours=$3600
BM: $55x30=$1650
ABM: $48x20=$960
 23 March-10
April 2020
The placement strategy is
Disney Pixar’s Toy Story 4
 action figure is main character in
Disney Pixar’s fourth instalment of
the movie Toy Story=storyline
includes Buzz flying
 Movie trailer/preview/ads/posters
to feature the figure flying
 Executi
ve
movie
produc
er
 Movie
Directo
r/write
r
 Movie
Design
(movie total) $95k from 90hr
PM: $55x40 =2200
ABM:$48x20=960
 (movie)12
months prior
to the release
of the movie.
 (ads)1 month
prior to the
release of the
movie