Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 1) Key elements of a formal continuous improvement system...................................................1 2) Role of Plan, Do, Check, Act Cycle for continuous improvement.........................................1 3) How brainstorming can be used for continuous improvement...............................................2 4) Areas in business needs monitoring for continuous improvement.........................................2 5) Importance of continuous improvement as a part of quality management.............................2 6) Relationship between performance management and continuous improvement....................3 7) Key phase of a change management process..........................................................................3 8) Customer service standards and their importance..................................................................3 9) Importance of measuring service standards............................................................................4 10) Tools to measure service quality..........................................................................................4 TASK 2............................................................................................................................................4 1) Preparation of Coaching session with staff.............................................................................4 2) Coaching session.....................................................................................................................5 TASK 3............................................................................................................................................5 1) Customer Questionnaire.........................................................................................................5 2) E-mail to manager...................................................................................................................6 3) Consumer Feedback Report....................................................................................................6 4) E-mail to manager...................................................................................................................6 TASK 4............................................................................................................................................7 1) Preparation of Training and information session....................................................................7 2) Conduct a Training and information session..........................................................................7 3) Meeting With Assessor...........................................................................................................8 4) Mentoring plan........................................................................................................................8 5) Customer service training report.............................................................................................9 6) E-mail to assessor..................................................................................................................9 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................11
INTRODUCTION Continuous improvement is an on going effort that helps to improve products, processes or service by reducing waste or increasing quality. Continuous efforts drive a competitive advantage for organisations that get it right but and it is a complex task to achieve continuous improvement in an organisation. To implement continuous improvement small and manageable improvements are considered and organisation must be always open to receive feedback so that area of improvement can be identified (Continuous Improvement, 2019). Continuous assessment of the results will help in minimising the variations among the present results from desired results. In this project detailed information is provided regarding continuous improvident plan and its implication stages. TASK 1 1) Key elements of a formal continuous improvement system Components of continuous improvement system are maturity based transformation and functional integration. Maturity based transformation:There is no fix approach to changing an organisational culture. Engaging all employees, developing their skills and competencies to effect process improvident helps in adopting changes with time. Maturity based management system provides a road execution map and helps in finding where the improvement level stands. Functional integration:As per this principal an organisation should be designed around processes,productsandcustomers(Bernhardt,2017).Thissystemderivesprocessbased approach and prevent possible sub-optimisation of functional improvement approach. 2) Role of Plan, Do, Check, Act Cycle for continuous improvement PDCA is a repetitive approach that helps in finding solutions for an issue and improve them through a waste-reducing cycle. Plan:At this stage scope of improvement is identified and a planning is prepared regarding how improvement will be introduced in all the business activities. Do:At this stage planes will turn in actual conditions and all the effective measures will taken so that improvement can be positively implemented among organisational structure. 1
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Check:At this stage records will be taken to measure how effectively a plan is implemented in organisation. Variations in actual and planned is identified with reasons for such variations. Act:In the last stage activities will be done to minimise gape between actual results and desired results. 3) How brainstorming can be used for continuous improvement Brainstorming involves the sharing of ideas in order to improve a system, workplace or other function that leads to increase revenue or higher morale (Berrahal and Marghoubi, 2016). When brainstorming is some with staff then it leads to generation of a effective workforce with high amount of motivation. When employees are rewarded for their contribution to save money of organisation it motivates them and make them effective to take changes in positive manner. Brainstorming with employees helps in implementing improvement programmes as employees are free to provide their ideas regarding how a new system can be implemented in businesses. 4) Areas in business needs monitoring for continuous improvement Areas that requires monitoring and coaching in business for continuous improvement are as- Human resource:HR department plays important role for appointing and retaining effective workforce at business place. To support continuous improvement human resources needs to be maintained appropriately as they are the one who needs to support improvement. Marketing:Marketinghelpsbusinessestofindcurrentmarketingsituationsand requirement of new policies that will help in sustaining business in long run. Continuous improvement is achieved through monitoring marketing activities. Financedepartment:Financesareimportantforanorganisationtosurviveand monitoring finance department helps in implementing all the policies required for improvement. 5) Importance of continuous improvement as a part of quality management Role played by continuous improvement is one of the most important principal in quality managementstrategythatenablesacoregoalforallimprovementpracticeswithinthe organisation (Berrahal and Marghoubi, 2016). Continuous improvement is implemented at every level of organisation through which more effective processes are introduced at each level. Application of improvement across the organisation ensure that principles are carried out across 2
all the levels of the organisation. Adopting new and more effective methods for performing activities in an organisation through continuous improvement also enhances quality of goods and services. 6) Relationship between performance management and continuous improvement Continuousimprovementandperformancemanagementarerelatedasthrough performancemanagementitisensuredthatallsetofactivitiesandoutputsmeetsan organisations goals in an effective and efficient manner. Performance management focus on the performance of an organisation, department, employee. When continuous improvement is introduced in business through performance management its effective implication is ensured. Togetherwiththisalltheactivitiesinperformanceimprovementismonitoredthrough performance management and improvement steps are taken (Hirzel, Leyer and Moormann, 2017). 7) Key phase of a change management process The process of change management allows an organisation to deal with both the human and technical side of change. When a change is implemented three phases are designed: preparation,managementandreinforcement.Managementphaseiskeyofthechange management process as effective management will help in implication of changes throughout the organisation in most smooth manner. At this phase changes are managed through planes and actions are taken to introduce these planes in business for receiving best results. 8) Customer service standards and their importance Customer service standards are the rules or guidelines that provides a system and shapes the customer's relationship with the business at every step throughout the customer experience. These standards are important to empower customer service employees to resolve complaints, problems and questions as quick and satisfactorily as possible for both company and customer. Strong customer service standards can help a company to retain their loyal consumers and in long run positive effect will be recorded in profitability of company. A good relation will be established among business and its consumers that will helps in gaining market share and business objective for survival in long run is achieved smoothly. 3
9) Importance of measuring service standards Measuring service standards in present helps in building a future in which more satisfied consumers are available with company. Measuring service standards helps companies to identify level of satisfaction that consumers enjoys with products and service offered to them. This technique provides a powerful insights to consumers personal experience and focus on fulfilling expectations. Measuring service standards helps in identifying variations and reasons for the same. A effective plan is designed to minimise the gap and enhance consumers experience (Lodgaard and Johannessen, 2018). 10) Tools to measure service quality Servqual:This is the most common method used for measuring quality of service. A survey is conducted that provides consumers a chance to express their opinion and businesses are available with the data regarding quality of their service. Post service rating:This is a practice in which consumers are asked to rate service after receiving their demanded service. Follow-up survey:Consumers are asked to rate service through mails, messages or vie google ratting. Time and space is provided to consumers to properly rate services. In-App survey:In this method questions regarding quality of services are asked when consumers are visiting website or app of the business. TASK 2 1) Preparation of Coaching session with staff E- OfficeWorx is one of the renowned for serving range of office equipment. Business environment is becoming challenging day by day and it is high time for us to work together to implement continuous improvement policies in the organisation. Each of us will play a important part towards continuous improvement plan. Improvement is required at each level as managers needs to improve their managerial style so that more efficient team is formed. Employees at warehouse needs to improve their efficiency to meet orders on time and maintain proper records. Administration activity needs to improve to monitor all the activities are performed on time. Consumers are most important and staff looking after consumer services needs to implement improvement to enhance consumers experience. Importance of organisation structure needs to be understand by all of us to make best results. 4
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2) Coaching session Good morning to all as a new team leader for consumer service I am here to discuss regarding continuous improvement policy of our company. Continuous improvement provides a scope for enhancing quality of service provided at each level. As a manager a improvement needs to be make to guide a team in better manner and to handle employees by motivating them towards work. It will be beneficial for consumer service department to take feedback of consumers regarding services provided (Machado and Manupati, 2019). A chance to identify loop hole will be their and scope of improvement is also identified. Employees working at warehouse are quite efficient and through improvement of their process of working large consumer base can be created by providing services. TASK 3 1) Customer Questionnaire QuestionPoor (1-2)Fair (3-4)Good (5-6)Very Good (7-8) Excellent (9-10) Do your phone calls for query are attended properly ? ✔ Is order for goods are made on time ? ✔ Dogoodsprovidedareof good quality ? ✔ Doyoursuggestionsare recorded for improvement ? ✔ Do your queries are resolved on time ? ✔ Dovarietyofservicesand goods are enough ? ✔ Do product served meets all✔ 5
your expectations ? Dopricechargedreflects value for money for all the products served ? ✔ 2) E-mail to manager To:manager E- OfficeWorx@gmail.com From:consumerservicemanager@gmail.com Subject: Details of the survey Dear Sir/Ma'am Goals and objectives of the organisation are quite clear for achieving maximum customer satisfaction. For this a survey is conducted which involves a questionnaire and results of this reflects level of consumer satisfaction. Please find the attachment of questionnaire with the mail Thank You and Regards, Consumer Service Team Leader 3) Consumer Feedback Report Feedback that is received through questionnaire provides information that consumers are quite satisfied with the services offered to them and a little improvement is required in variety of services. Price charged must be analysed with other products available in market to provide goods that value money charged. The issue which is considered as per survey is regarding variety of goods that are offered to consumers. This is because organisation has started few years back and taking slow steps to serve variety (McLean and Antony, 2017). This problem will be resolved through introducing continuous improvement programs for at every stage of business. KIP's that will help in measuring changes is profitability of company, number of satisfied consumers and market share acquired through business practices. 6
4) E-mail to manager To:manager E- OfficeWorx@gmail.com From:consumerservicemanager@gmail.com Subject: Customer service strategies Dear Sir/Ma'am As consumer satisfaction is one of the primary concern of organisation customer service strategies are identified for business. Best suitable strategies as per information received through Questionnaire are personalizing the experience, optimising quality assurance and optimizing agent training are recommended. Please find the attachment that reflects results of these strategies. Thank You and Regards, Consumer Service Team Leader TASK 4 1) Preparation of Training and information session Good morning to all of you. First off all, I would like to thanks to all of you to attend the meeting. With the help of your efforts and support, the company would be able to create a huge satisfied customer base. Today I am here to communicate your roles so that you can improve your efficiency and serve the best to the customers. At the last I would like to thanks again for effortswhich make the organization superior (Yang, Lee and Cheng, 2016). Please give a big hand for all of you. 2) Conduct a Training and information session Welcome everyone, as you all know that we have gathered to discuss about the goals of the organization and also your roles and responsibilities to get the success. The company is a customer oriented company and want to deliver best customer experience hence it expect from all of you as a customer service executive to provide maximum customer satisfaction. With the help of interpersonal skills, the representatives are supposed to enhance their efficiency and 7
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overall performance of the company as well. After demonstrating all your responsibilities and roles, I would like to solve all your quires. 3) Meeting With Assessor After completing the training session, I need to meet with Alice to provide guidance and prepare a proper plan to train her as my assessor. I would like to know about the experience that she has gain till the date on the current profile of customer relation executive. An assessment of her communication skills and confidence is necessary for which it is significant to analyse her speaking tone, language, understanding of questions and active listing skills. In order to give her proper training, it is essential to find out in which part she needs to learn more. After analysing her competencies and listening her problems, I will decide the goals and provide meeting schedule to train her. 4) Mentoring plan Mentor name: Mentee name:Alice Practical steps to achieve goals Goal 1Improve sales and gain customers 2Solve customer problems 3Control the cost by keeping calls shorter 4Decrease the number of repetitive customers 5Have at least 90% score in representative tasks Meeting schedule for upcoming six monthsand summary of what is to be covered: Meeting Plan from March to August: First meeting: 16thMarch (To cover 3rdgoal) Second meeting: 01stMay (To cover 2ndgoal) Third Meeting: 30thJune (To cover 4thgoal) Fourth Meeting: 27thJuly (To cover 1stgoal) Fifth Meeting: 30thAugust (To cover 5thgoal) Signatureof 8
Mentee: Signatureof Mentor: Date: 5) Customer service training report Reactions of team members- When information regarding level of consumer satisfaction and areas in which consumers requires improvement leads team to generate a motivation through which consumers will be provided best goods. Effectiveness- A session with team for discussing the key areas that will be undertaken to enhance performance and related issues they may face while working to achieve them. This conversation will resolve all their conflicts and motivate them towards achievement of goals. This will help in attainment of business plan goals (Yang, Li and Shi, 2016). Opportunities: Identifying effectiveness will help in providing different opportunities for future growth. 6) E-mail to assessor To:manager E- OfficeWorx@gmail.com From:consumerservicemanager@gmail.com Subject: Monitoring report and Customer service training report Dear Sir/Ma'am This mail is to provide you with the results of mentoring plan and customer service training report. All the information received form results through mentoring a plan are attached with the mail. Consumer service training report that describes details of training is attached with the mail. Please find the attachment that reflects results of these strategies. Thank You and Regards, Consumer Service Team Leader 9
CONCLUSION From the above project report it has been concluded that continuous improvement is important for enhancing quality of service provided in businesses. This helps in improving and increasing productivity through minimising wastage of available resources. Quality of services is enhanced by adopting most favourable process this will ultimately results in lowering cost of producing goods and services. Employees satisfaction level will be improved as continuous growth opportunity will help them in carrier growth and development. 10
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REFERENCES Books and Journals Bernhardt, V. L., 2017.Data analysis for continuous school improvement. Routledge. Berrahal, W. and Marghoubi, R., 2016, March. Lean continuous improvement to information technology service management implementation: Projection of ITIL framwork. In2016 International Conference on Information Technology for Organizations Development (IT4OD)(pp. 1-6). IEEE. Berrahal, W. and Marghoubi, R., 2016, March. Lean continuous improvement to information technology service management implementation: Projection of ITIL framwork. In2016 International Conference on Information Technology for Organizations Development (IT4OD)(pp. 1-6). IEEE. Hirzel, A. K., Leyer, M. and Moormann, J., 2017. The role of employee empowerment in the implementation of continuous improvement: Evidence from a case study of a financial services provider.International Journal of Operations & Production Management. 37(10). pp.1563-1579. Lodgaard, E. and Johannessen, L. P., 2018, September. Shop Floor Teams and Motivating FactorsforContinuousImprovement.InInternationalWorkshopofAdvanced Manufacturing and Automation(pp. 467-474). Springer, Singapore. Machado, J. and Manupati, V. K., 2019. Tools Implementation in Management of Continuous ImprovementProcesses.AdvancesinManufacturingII:Volume2-Production Engineering and Management, p.348. McLean, R. S. and Antony, J., 2017. A conceptual continuous improvement implementation frameworkforUKmanufacturingcompanies.InternationalJournalofQuality& Reliability Management.34(7). pp.1015-1033. Yang, Y., Lee, P. K. and Cheng, T. C. E., 2016. Continuous improvement competence, employee creativity,andnewservicedevelopmentperformance:Afrontlineemployee perspective.International Journal of Production Economics.171.pp.275-288. Yang, Y., Li, Z. and Shi, L., 2016, July. Continuous improvement actions: Moderating effects of theconsciousnessofemployees.In2016InternationalConferenceonIndustrial Economics System and Industrial Security Engineering (IEIS)(pp. 1-5). IEEE. Online ContinuousImprovement.2019.[Online].Availablethrough: <https://www.planview.com/resources/articles/what-is-continuous-improvement/> 11