Importance of Ecommerce for Business during Covid 19 Pandemic: A Qualitative Analysis

This report provides a qualitative analysis of the importance of Ecommerce for businesses during the Covid 19 pandemic. It includes research methodology, data findings, and conclusions.

Applying a qualitative
analysis to a current business
concept

Table of Contents
INTRODUCTION......................................................................................................................3
FINDING...................................................................................................................................4
Research methodology...........................................................................................................4
Data finding............................................................................................................................4
CONCLUSION..........................................................................................................................5
REFERENCES...........................................................................................................................6

INTRODUCTION
The current report is based on the importance of Ecommerce at the time of Covid 19
pandemic and how it helps the business to run their business in greater sense. According to,
there are many researcher and scholar build various question debating on the importance of
Ecommerce, when it comes to run business in successful manner at the time of pandemic.
However, first a meaning of Ecommerce is very necessary to understand. Ecommerce is a
business model which gain importance from several year but at the time of global crisis this
model is at priority for many businesses. E commerce refers to buying and selling of goods
and service at the internet (Jain, 2019). This is an online mode where companies built their
own website or application and then to their business transaction over the network.
Ecommerce operates through four market segments which are computers, smart phones,
tablets or any other electronic devices. During the time of Covid 19 major part of the world
are being shut down and to run business it becomes very necessary to sale goods and services
through adopting the concept of Ecommerce. Moreover the primary reason for carrying out
this research is to know the relationship between ecommerce and business (Kasemsap, 2018).
In this report qualitative research method is used so that deeper insight about the topic can be
made. To conduct qualitative research an interview is being prepared so that open ended
question and perception can be acquired from the participants. The identified interview
questions are as follow:
 As per you knowledge is ecommerce is important for the business during the time of
Covid 19 pandemic?
 What is the importance of Ecommerce over the companies at the time of pandemic?
 Through ecommerce what are the major advantage that is gained by the business
during Covid 19 crisis?

FINDING
Research methodology
In current research the investigator has chosen the qualitative research methodology
to enhance the detailed insight about the study. To gather and analyses data various research
philosophy, approaches, strategy, data collection method is used. As per the Saunders
research onion framework there are various layers of methodology to identify and evaluate
data (Akram, 2020). The first layer id research philosophy and in present the philosophy
which is used is interpretivism so that non numerical information can be acquired. The
second layer is approach and to test the hypothesis inductive approach is selected so that new
theories can be developed as per the gathered data. Data collection method is used to collect
qualitative data from the respondent. The research strategy which is used to gather data is
interview.
As for the current investigation, researcher has chosen inductive approach because it will lay
emphasis on developing new theories as per the data so that investigation can be done in valid
and reliable manner (Chatterjee and et. al, 2021). The choice for inductive approach is it
allows flexibility to the researcher to obtained data as per the behaviour of the participants. It
also helps in closing seeing the content and then provides support for generating new theories
by the helps of detailed data. Thus, the inductive approach is the perfect option for the current
report along with the semi structured interview. To analysis the data and gain useful
information out of it the technique which is used in thematic analysis method (Ram and Sun,
2020).
Data finding
From the above gathered data it is being analysed that three questions is being
answered to various respondent and the interview has received various answer for their
question by different participant. The first question that is answered by majority of the
respondent is that yes ecommerce is important for the business at the time of Covid 19 and it
has given various advantages to the companies to successfully run their business and grow
their business operation (Roy and Tang, 2021). Some of the interviewee said that no it is not
at all important to adopt the business model Ecommerce in the companies because for this lot
of investment need to be done.

Second question that were asked by the interviewer is what the importance of ecommerce are
over the business. Some of the interview has said that it helps in expanding the business in
digital platform which help them to attract target market (Dutta and Shivani, 2020).
Ecommerce help in diversifying the business in digital market which helps them to go
digitalisation. Another participant has said that it helps in gain competitive advantage from
the rivalry at the time of Covid 19 pandemic. Ecommerce helps in increasing their growth
rate which helps them to compete with the competitors in large section. One of the biggest
advantage that very gained by business after the adoption of the ecommerce business model
is adding value to the customer (Lim and et. al, 2021). Majority of the interviewee said that
ecommerce has given the importance of offering opportunity in term of customer at the time
of Covid 19 pandemic.
Third question that were asked in the interview is major advantage that is gained by the
business during Covid 19 crisis. Fewer interviewees have answered that it provides the major
benefit of reducing the cost. Through ecommerce the electricity and warehousing cost has
being reduced which help them to survive at the time of Covid 19 (Xuhua and et. al, 2019).
Another advantage that is being acquired by the ecommerce which helps the business is
expanding their business globally. This helps them to expand their business and gain overseas
market and the rest of the interviewee had said that it offer better market opportunity and be
innovative to advertise their goods and services in greater way (Śliwiński, 2021).
CONCLUSION
From the above gather data through interview it is being concluded that ecommerce
has help the business a lot at the time of pandemic. The business model has also provided
various advantages to the organisation in order to sale their product and run their business at
the time of Covid 19 pandemic. It is also being concluded that it becomes very necessary for
the business to adopt this concept so that they can gain success. Thus, it is vital for companies
to go digital and gain competitive edge.

REFERENCES
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