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Role of Marketing in Hospitality Business during Covid-19 Pandemic in Marriott

   

Added on  2023-06-12

14 Pages748 Words500 Views
Research
Project Part –
2

TABLE OF CONTENTS
INTORDUCTION
RESEARCH AIM & OBJECTIVES
RESEARCH METHODOLOGY
MAIN BODY & FINDINGS
CONCLUSION
RECOMMENDATION
REFERENCES

INTRODUCTION
In the current times, the hospitality sector of the UK is expanding
exponentially at a rapid speed (Olson and et.al, 2018)
Nevertheless, the sector is being impacted immensely from the current
pandemic covid19 crisis significantly.
the whole industry has emphasized on particular marketing strategies that
will help in augmenting the opportunities for the business (Gnizy, 2019)

AIM AND OBJECTIVES
Aim
The main aim of the current study is “to comprehend the role being played by marketing
and its utilization for hospitality business during Covid-19 pandemic in Marriott”.
Objectives:
To identify different marketing strategies used during Covid-19 pandemic.
To investigate the significance of marketing on Hospitality industry.
To indicate the importance of marketing in hospitality industry during the pandemic.
To recommend essential marketing strategies to Marriott for promotions during the
pandemic period.

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