Importance of Ecommerce for Business during Covid 19 Pandemic: A Qualitative Analysis

Applying a qualitative
analysis to a current business
concept

Table of Contents
INTRODUCTION......................................................................................................................3
FINDING...................................................................................................................................4
Research methodology...........................................................................................................4
Data finding............................................................................................................................4
CONCLUSION..........................................................................................................................5
REFERENCES...........................................................................................................................6

INTRODUCTION
The current report is based on the importance of Ecommerce at the time of Covid 19
pandemic and how it helps the business to run their business in greater sense. According to,
there are many researcher and scholar build various question debating on the importance of
Ecommerce, when it comes to run business in successful manner at the time of pandemic.
However, first a meaning of Ecommerce is very necessary to understand. Ecommerce is a
business model which gain importance from several year but at the time of global crisis this
model is at priority for many businesses. E commerce refers to buying and selling of goods
and service at the internet (Jain, 2019). This is an online mode where companies built their
own website or application and then to their business transaction over the network.
Ecommerce operates through four market segments which are computers, smart phones,
tablets or any other electronic devices. During the time of Covid 19 major part of the world
are being shut down and to run business it becomes very necessary to sale goods and services
through adopting the concept of Ecommerce. Moreover the primary reason for carrying out
this research is to know the relationship between ecommerce and business (Kasemsap, 2018).
In this report qualitative research method is used so that deeper insight about the topic can be
made. To conduct qualitative research an interview is being prepared so that open ended
question and perception can be acquired from the participants. The identified interview
questions are as follow:
 As per you knowledge is ecommerce is important for the business during the time of
Covid 19 pandemic?
 What is the importance of Ecommerce over the companies at the time of pandemic?
 Through ecommerce what are the major advantage that is gained by the business
during Covid 19 crisis?