Importance of global business environment PDF

Research Project
(Globalization )

Table of Contents
TITLE: ............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
1.1 Aim of the Research.........................................................................................................4
1.2 Objectives of the Research...............................................................................................4
1.3 Rationale of the Study......................................................................................................4
Overview of Company...........................................................................................................4
Overview of the Research......................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Role of Global Business Environment in Running Organisation at International Level. 5
2.2 The Benefits that Holiday Inn can have by Studying the Elements of Global Business
Environment...........................................................................................................................7
2.3 Challenges to Holiday Inn from Elements of Global Business Environment..................9
CHAPTER 3: METHODOLOGY JUSTIFICATION...................................................................11
CHAPTER 4: METHODOLOGY EXPLANATION....................................................................12
Research Approach...............................................................................................................12
Research Methods................................................................................................................12
Data Collection Techniques.................................................................................................13
Research Sampling...............................................................................................................15
Ethical Consideration...........................................................................................................15
CHAPTER 5: RESULTS...............................................................................................................15
CHAPTER 6: RECOMMENDATIONS AND CONCLUSIONS.................................................21
6.1 Recommendations..........................................................................................................21
6.2 Conclusions....................................................................................................................22
CHAPTER 7: REFLECTION........................................................................................................22
REFERENCES..............................................................................................................................24
Annex 1 .........................................................................................................................................26
Section 1: Basic Details........................................................................................................26
Section 2: Project Summary.................................................................................................26
Section 3: Participants..........................................................................................................26

Section 4: Data Storage and Security...................................................................................27
Section 5: Ethical Issues ......................................................................................................28

TITLE:
Benefits and Drawbacks of Global Business Environment for Multinational
Organisations.
INTRODUCTION
1.1 Aim of the Research
“To identify the Benefits and Drawbacks of Global Business Environment for
Multinational Organisations. A case study on Holiday Inn.”
1.2 Objectives of the Research
 To analyse the role of global business environment in running the organisation at
international level.
 To identify the benefits that Holiday Inn can have by studying the elements of global
business environment.
 To determine challenges that Holiday Inn can face by incorporating the changes as per
global business environment into its operational activities.
1.3 Rationale of the Study
The reason behind conducting this research is to increase the knowledge about the
positive and negative impacts of globalisation on the working of Holiday Inn. The following
Hotel organisation is operating their work at international level and the study is important
because there are different issues which are faced by an organisation at the time of making their
operations at the international level. In addition to this, there are also many benefits which an
organisation could have at the time of making their operations at the international level so that
the companies could eradicate those challenges from the working of the company and provide
better services to their customers with high quality and satisfaction level.
Overview of Company
The company chosen for the completion of this assignment is Holiday Inn, which was
founded in the year, 1952, Denham, Buckinghamshire, United Kingdom. The company is
serving worldwide and is providing various facilities to their customers such as food services,
lodging, conventions, meetings, etc. The reason behind choosing this company for the
completion of this assignment is related to the global business presence of the company and deep

information about the quality of services of the company and the impacts that the organisation is
having at the time of making their operations at global level will be known.
Overview of the Research
In the following research, it will make its focus on the global business environment and
the positive and negative outcomes which the business will receive from making their operations
to be done at the global level (Ballesteros and Mata-Benito, 2018). The research will also
provide about the discussion of literature reviews and will also focus on the discussion to be
made about the Research Methodology which the researcher is going to be used in the following
research. Globalisation is defined as the process of the integration of different economies of the
world, and to increase the interconnection of businesses, economies, government and people of
different people in the world.
CHAPTER 2: LITERATURE REVIEW
Literature Review is described as providing summary of the views presented by any
author in their book, article or journal, etc. It provides theoretical information about the research
topic and helps in determining the nature of the research.
2.1 Role of Global Business Environment in Running Organisation at International Level
According to Theodore Levitt, 2019, global business environment plays an important role
in making the business operations successful. It is because it provides organisation with many
benefits and many drawbacks at the time when organisation is operating across different
countries at global level. With the help of global business environment, the organisation comes
into contact with different countries, their culture, nature, people, organisations, competitions,
rules and regulations, government and many more factors which enhances the knowledge of an
individual and the organisation as well working for the achievement of the goals and objectives
of the organisation.
These are the factors of the global business environment in which the organisation is
dealing with and it also provides the company with many good and bad experiences which helps
the organisation to learn many new things about the market and customers. When a company
conquers in its home country, next division to explore is trading in global market i.e.
internationally. Global market is very difficult in nature to process and manage all factors.
Stability is the prime factor which influences sales in any market, it provides revenues, plus

helps in promoting business at global level. It enhances the knowledge of an organisation and
provide with the ways to deal with bad situations as the solution will be find out when there is
some problem (Berg and et. al., 2018). In the absence of any problem it will not be easy for the
companies to find any solution and to develop the way of their working. It is also related to the
use of technologies and up-gradation in different countries. So the global business environment
will also help the company in making improvement in their ways of working so that it could be
possible for the companies to increase their profits and profitability of the company. In case, the
company is not making suitable policies for dealing with the critical situations in the
organisation, in this case the organisation will have to face the negative impact of global business
environment on the working of the company.
Threats will be affecting more to business and it is not able to cope with competition at
global level. Many companies can not survive in international markets because they lack
experience and capabilities to turn threats into opportunities. Competition is one of the strongest
effecting elements in success or failure of any business in global markets as its creates both
advantage or disadvantages for companies. Exploring in business is the first formal criteria for
expansion of organisation (Bridge and et. al., 2018). When expanding on global level,one of the
prime risk to any new organisation are the political matters, member's should accumulate risk
levels, and make strategies accordingly. In the context of international exchange, its supreme
issue is to en-roll business on ground basis and then in depth of global division. The possibility
also increases to the shutting down situation for the business as well. So, very important role has
been played by Global Business Environment in making the running of an organisation to be
successful in the market at international level.
Summary: All international organisations are very important aspects of society as they
provide several advantages and disadvantages for national business like, Holiday Inn to develop
and entertain exchange of service and money on global market. Plus point for each organisation
which expands on global level is to come in contact and experience different cultures, rituals
religions and living standards of people. Supreme standards to match is to perform and excel in
various departments which are new to their levels of doing business. Working in different market
increases the knowledge about different sections of business according to which planning new
schemes are required. Holiday inn is not the only company in the provided country which gives
it a bunch of competitors in which some are originally from there, this serves to be as the major

disadvantage for company since it will take a procedure to complete and make plans related to
such developments to attract consumers who have been loyal to certain companies. The
organizational structure influences the evolution of interstate cooperation and adapts itself to
specific circumstances. Most organizations perform functions to support cooperation between
conferences dealing with very important issues, as well as implementing a set of regulations to
provide ground rules for Holiday Inn to perform well. The prior issue is to set-up a new company
at different land, consists change in legislations and probability of such company shutting down
is too much because of excess competition inside market. Plus adjusting and making space in a
already crowded place, makes it more difficult to emerge within country, which will ultimately
leads to failure of business for Holiday Inn (Broucker and et. al., 2018).
2.2 The Benefits that Holiday Inn can have by Studying the Elements of Global Business
Environment
According to Jan-Emile van Rossum, 2017, there are many benefits which an
organisation could have at the time of working and expanding their operations to the business
level. As such it increases the opportunities for the businesses to make the expansion of their
businesses at the global level such as the access to new markets and customers where the
company could make the sales of their products and services and this will impact positively on
the working of organisations and will result in the increase in the sales and profits of the
organisation. In addition to this, there are also several other opportunities for Holiday Inn as well
such as the diversification.
The company could also provide different types of products and services for their
customers in the new markets as in today's world, companies should produce those goods and
services for the customers which the customers are willing to buy not the sellers are wishing to
sell (Davies and Healey, 2019). There are possibilities that the organisation may also have access
to new talents in their organisation which they are not getting in their home country as well.
Working internationally brings pool of talented candidates, cheaper labour, skilled employees,
liberal entry or exit laws, opportunity of outsourcing operations, higher demands, increase
profitability, bigger market share, etc. So this will increase the chances of their growth and
development of the organisation in the marketplace and will be able to achieve their goals and
objectives easily in the new business environment as well.

As related to the competition, Holiday Inn will have the benefit of first mover advantage
as the company is the first who is making the expansion of their business to global level and this
will make an increase in the sales and profits of the services of the company. So the company is
having competitive advantage over their competitors. The another reason of this is because with
the help of global expansion, the company could have access to new technologies as well which
will make an increment in their operations and will also provide benefits over their competitors
and to sustain competitive advantage in industry. Mergers and acquisitions also helps business to
expand and capture large share of market globally. Goodwill of Holiday Inn will also helps
business to build relationships with customer in different markets and enjoy leadership in
industry through customer loyalty. So the new systems of working which Holiday Inn had got
from the new country can also be applied in their home country as well in order to make
improvement in the working of the organisations (Davydov, Shapoval and Weber, 2018). This
will creates Holiday Inn is also provided with many other opportunities with the help of which it
will be possible for the company to increase their awareness in the market such as the Foreign
Investment Opportunities, this will make possible for the company to increase in their revenues
and profits and make the development of the organisation to be possible. In this way, there will
many benefits that an organisation could have by making their operations at global level.
Summary: The positive aspects of settling for any new place, outspokenly includes
expansion of business which is ultimate aim of all organisations. The biggest plus point for
Holiday Inn is in becoming first shifter in that zone which gives a boost to sales and revenue.
This will impact, the goodwill and stability ratio of company in its home country and accelerate
bookings at Holiday Inn. Relatively in the global environment, problems and issues received
excels the complication, risk and non-stability, because companies don’t have to deal with a well
known, national space, but rather with an international environment with geographical changes.
The basic purpose to expand in different countries is exploring different attributes which were
not present in home country (Driscoll and Grealy, 2019). Globally working brings many
incentives to Holiday Inn like cheap labour, various talents and many employees of same country
so that its easy to blend in their environment. This will uplift, revenues in market and global
international reputation of holiday inn which later, will allow smooth access to markets with
stable growth rates. The most essential and crucial challenge will be to provide multiple products
as according to population demand and needs which if conquered, will provide hike in giving

early benefits. The best part of expanding business is access to new technologies and using
updated software's, learning new things and implementing at headquarters of Holiday Inn. The
main aim in international market is to pitch for better investors in holiday inn, and this will
symbolise as development of the organisation.
2.3 Challenges to Holiday Inn from Elements of Global Business Environment
According to Katie Reynolds, 2017, while operating at the international level there are
different challenges that Holiday Inn could come across. These issues may arise in case the
company is not dealing good with the environment and not able to adopt the conditions of the
working environment in the new country. With the help of this, it will be possible for Holiday
Inn to face different threats and negative consequences of their actions impacting negatively on
the working of the organisation (Dunleavy, Noble and Andrews, 2019). The challenges are
related to the market analysis which is one of the most important element which could impact
negatively on the working of the organisation. In case, the company have wrong analysis or
research of the market than in this case, it will provide wrong information about the market to
company and it will also lead to negative consequences to be faced by the company in dealing
with the situations. To be competitive globally, structure of organisation, locations of workforce
and coordination between teams across different time zones are some fundamental challenges for
Holiday Inn.
Company should consider price to be competitive still earning profits, can be seen as
challenge when running business overseas and should be consider in making strategies.
Fluctuation in currency rate will increase inflation rate that will effect cash flow, cost of raw
material and because of all this changes Holiday Inn will suffer losses. Effective communication
is key factor in international business strategy however, communicating beyond various culture
can be a real challenge because language is not only barrier even non-verbal communication may
break deals sometimes. As Holiday Inn will expands its services across geographies, it is more
challenging to have constant access on performance that will put management decisions at risk.
Maintaining financial control over processes especially when company is operating in
international market is another challenge. Working at international level makes business to
consider different aspects in which country it is dealing to research about every factor regarding
rules and regulation, political policies, population, income distribution, labour market,
demographics conditions, industry laws, etc.

Global environment is dynamic in nature, businesses can not predict it with efficiently or
effectively, studying past trends or factors affecting it will help in forecasting and make plans
accordingly, many times fail miserably due to unpredictable changes of environment. In addition
to this, there are also some other elements such as the rules and regulations of government, faiths
and beliefs of customers, economic conditions which could also impact negatively on the
working of Holiday Inn. Many successful companies are effective in turning its threats into
opportunities and leading in sustainable competitive advantage in industry. Holiday Inn should
ensure pricing, financial, research, structure, performance strategies to be effective to overcome
every hurdle and become sustainable and avoid threats in global market (Erne, 2018). So in order
to get positive outcome from these elements it is important for them to focus on these elements
to get the best positive outcome and the least negative impact on the working of the company.
Summary: Managing organisation globally is a complex function as Holiday Inn is
facing constant change in external environment in emerging international markets. The areas
where companies lack to compete in global market is market analysis, rules or regulations,
demographics differences, financial control, cross-culture, etc. Organisation finds it difficult to
create balance between their functions and global objectives that brings disparity in
organisational goals. In depth knowledge of every factor that will affect business functions of
organisation is required to overcome challenges in global markets. There are many factors that
will affect Holiday Inn and its operations globally such as – political, social, environmental,
technological, economic and legal. There impacts various to degree in which region company is
entering or providing services, some may affects more or less based on market it is operating. It
is therefore, necessary for Holiday Inn to frame strategies according to that extend to which
factor will effect its operations (Fielke and et. al., 2018). Holiday Inn policies should be effective
enough to overcome such hurdle through well established standard processes and goodwill it
enjoys in UK. It need to transform threats of external environment into opportunities to gain
competitive advantage over others and sustain in global markets. Challenges can not be avoided,
turning it into positive outcome or results depends majorly on business research and
development to exploit market and ensures profitability. Holiday Inn growths in home market is
significant and markable and thus this will serves as base to compete in global marketplace as
well.

CHAPTER 3: METHODOLOGY JUSTIFICATION
The definition of Research Methodology can be provided as the collection of systematic
tools and techniques which are used for the purpose of conducting the research in an effective
manner (Kumar, 2019). The descriptive of the tools and techniques are provided as under:
Data Collection Methods: It can be defined as the way with the help of which the data for the
completion of research is acquired. The types of data collection methods are provided as below:
Primary Method: It is defined as the first hand collection of data which is collected with the
help of questionnaire, surveys, etc. For the completion of this research, the use of Questionnaire
has been done (Ledford and Gast, 2018).
Secondary Method: It is defined as the second hand collection of data which is collected with
the help of books, journals, articles, online, etc.
In the completion of this research, the use of both the types of data is done in order to
increase the reliability and validity of the research and to provide more deep knowledge about
the research topic.
Research Methods: The definition can be provided as the strategies, processes and techniques
which are utilised in the collection of data or evidence to provide some information to the
readers. There are mainly two types of method described as under:
Qualitative Methods: In the following method, qualitative information in the form of theoretical
data is provided in the research for the completion of the research.
Quantitative Methods: These are defined as those methods which makes use of statistical data
and figures for the completion of the research project provided.
In conducting the following research, the use of qualitative data has been done in order to
have a deep analysis of the data and to look out different aspects of the information provided in
the research (Quinlan and et. al., 2019).
Sampling: It can be defined as the process with the help of which some samples has been chosen
which can be general public, employees of an organisation, customers or any other from a large
number of population for the completion of the research and to reach to an end conclusion. For
the completion of this research, the use of Random Sampling has been done to make the research
free from biasness. The sample size for this research is 30.

CHAPTER 4: METHODOLOGY EXPLANATION
Research Methodology is an important part in which the major description about the tools
and techniques used in the completion of the research are provided. These tool and techniques
are used in order to make the successful completion of the research project in an effective and
efficient manner. It provides the researcher to make use of a systematic way in order to make the
completion of the research in a successful way. With the help of different tools and techniques, it
will be possible for the researcher to have proper knowledge and idea about the way in which the
research is needed to be conducted. In addition to this, there are also some ethics, norms, rules
and regulations are present which the researcher is needed to follow at the time of conducting the
research so that the research could provide the needful results for which it has been conducted.
The detailed explanation of the tools and techniques that has been used by the researcher in
conducting the following research are provided as under:
Research Approach
The following is the plan and procedure which provides the researcher with the step by
step information about the methods with the help of which the researcher will collect the data in
order to complete the research. Not only in the collection of data, the following approach is also
used at the time of analysing and interpreting the data as well. There are two types of research
approach which are Inductive and Deductive Approach. In order to make the completion of this
research project, the use of Inductive approach has been done because with the help of this
approach it will be possible for the researcher to focus on the small things as well as to take into
consideration the large things also. In addition to this, with the help of this approach, it will be
possible for the researcher to further explore knowledge about the benefits and drawbacks of
globalisation for the businesses.
Research Methods
The following term is defined as the method with the help of which the researcher has
performed different methods with the help of which the research has been made complete. With
the help of research method, it will be easy for the researcher to conduct the research in a
systematic way. Mainly, there are two types of research methods which are qualitative and
quantitative methods.

Quantitative Method can be defined as the method in which the use of number, figures,
statistical information has been done in order to make the completion of the project. On the other
hand, the Qualitative Method makes use of facts, ideas, theories, models in order to make the
completion of the project and the main consideration is about the theoretical information on
which the deep focus is of the information (Fili, Jahnsen and Powell, 2018). It is because with
the help of this method, it will be possible for the researcher to make the deep analysis of the
information provided and also prove them in systematic and structured format. For the
completion of this research project, the use of Qualitative Method has been done.
Data Collection Techniques
The definition can be provided as the use of techniques with the help of which the
researcher collects, acquires and analyses the data. There are also to two methods of data
collection which are Primary and Secondary Method. The description is provided as under;
Primary Method: It can be defined as the first hand collection of data which is acquired with
the help of personal interviews, observations, surveys and some more. In order to make the
completion of the following research, the use of questionnaire is done in order to know about the
concern of the respondents in relation to the benefits and drawbacks of globalisation for the
businesses (Gharleghi, 2018).
Secondary Method: It is defined as the second hand collection of data which is collected with
the help of books, journals, articles and many more for the completion of task. In the following
assignment, the use of secondary data is also done as the use of books and journals and online
sources is being done in the assignment. The completion of this research project has been done
by making use of both the types of data.

Q1. Are you aware about the concept of globalisation? Frequency
a) Yes 25
b) No 5
Q2. What benefits does Holiday Inn get after entering into global
business environment?
Frequency
a) Larger customer base 12
b) Access to advancement 8
c) High brand image 5
d) Ease of international trade 5
Q3. Which are the major factor that attract a business to operate
within a global business environment?
Frequency
a) Business expansion 17
b) Brand awareness 9
c) Access to new technologies 2
d) Access to expertise knowledge 2
Q4 Which are the major challenges Holiday Inn faces at global
business environment?
Frequency
a) Legal issue 16
b) High Competition 5
c) Cultural difference 3
d) Varying customer demand 6
Q5 What are the several ways through which Holiday Inn can
overcome the challenges it face at global business environment?
Frequency
a) Market research 17
b) Customer feedback 6

c) Taking legal advice 4
d) Adopting cultural factors 3
Q6 Among the following, which factor must be consider by Holiday
Inn before entering into new market at international level?
Frequency
a) Trading laws 10

b) Customer expectations 6
c) Sustainability opportunities 14
Research Sampling
It refers to making choice of the number of respondents which are selected for the
purpose of collecting their views and their choice from a large number of population. There are
many methods with the help of which the responses of the respondents are been collected in
order to reach any recommendations and conclusion. There are two methods of sampling which
are Probabilistic Sampling and Non Probabilistic Sampling (Gierańczyk and Ryczkowski, 2018).
For the completion of this research, the use of Non Probabilistic Random Sampling has been
done in order to reduce the chances of biasness in the research, as biasness impacts upon the
quality, reliability and accuracy of the research project. There are 30 respondents chosen who are
the employees of the company.
Ethical Consideration
Ethics are the norms and morals which the researcher needs to follow on at the time of
making the completion of the research. It means to say the the researcher must not include any
irrelevant information and content in the research which impacts negatively on the reliability and
validity of the research. The researcher should not disclose any confidential information which is
needed not to be disclosed and also the information about the respondents should also needed to
be made as secret. The information should be taken from a relevant sources which could provide
the researcher and the reader as well with the correct and valid information for a long period of
time. Ethically conducting the research will also help the users of that research in future as well
and will also provide the right results.
CHAPTER 5: RESULTS
In the following, the analysis and evaluation of the data which has been collected with the
help of different tools and techniques will be done so that it could help in making suitable
recommendations and appropriates conclusions for the completion of the research. Data
Interpretation can be defined as the process with the help of which data is reviewed in order to
provide the assignment with a conclusion (Hay and Bailey, 2019). As the data is collected from
different sources so their evaluation is also very important so as to know whether the work done
is appropriate for research or not. As it is important for the researcher to make use of relevant
16

data for the completion of the research project in an efficient and effective manner. The data
analysis will be done with the help of Thematic Analysis (Hayes, 2018). As in the following
assignment, the use of different themes will be done with the help of which the data will be
analysed and interpreted.
Theme 1: concept of globalisation
Q1. Are you aware about the concept of globalisation? Frequency
a) Yes 25
b) No 5
Data Interpretation: From the above graph, it has been made clear that out of the 30
employees of the company, only 25 are aware about the concept of globalisation and the
remaining 5 are not aware about the concept of globalisation.
Theme 2: Benefits of global expansion
Q3. What benefits does Holiday Inn get after entering into global
business environment?
Frequency
a) Larger customer base 12
17
a) Yes b) No
0
5
10
15
20
25
25
5
Frequency

b) Access to advancement 8
c) High brand image 5
d) Ease of international trade 5
Data Interpretation: The following above presented graph tells that out the 30
employees, 12 says that global business environment will help in increasing customer base, 8
says that access to advancement, 5 says about improvement in the quality and 5 says that
easiness of international trade.
Theme 3:Factors Attracting business to work in global business environment
Q3. Which are the major factor that attract a business to operate
within a global business environment?
Frequency
a) Business expansion 17
b) Brand awareness 9
c) Access to new technologies 2
d) Access to expertise knowledge 2
18
a) Larger customer base
b) Access to advancement
c) High brand image
d) Ease of international trade
0
2
4
6
8
10
12
12
8
5 5
Frequency

Data Interpretation: With the help of this graph, it has been made clear that globalisation
attracts a business due to many reasons, 17 respondents says about business expansion, 9 says
about brand awareness, 2 gives access to new technologies and 2 says about expertise to
knowledge.
Theme 4: Challenges to business at the time of operating globally
Q4 Which are the major challenges Holiday Inn faces at global
business environment?
Frequency
a) Legal issue 16
b) High Competition 5
c) Cultural difference 3
d) Varying customer demand 6
Data Interpretation: From the above graph, it has been made clear that there are different
challenges that are been faced by an organisation at the time of making their business to operate
19
a) Business expansion
b) Brand awareness
c) Access to new technologies
d) Access to expertise knowledge
0
2
4
6
8
10
12
14
16
18 17
9
2 2
Frequency

at international level. Out of the 30 employees, 16 gave their concern to legal issue, 5 to high
competition, 3 to cultural differences and 6 says about the variance in the customers demands.
Theme 5:Ways to overcome the challenges in globalisation
Q5 What are the several ways through which Holiday Inn can
overcome the challenges it face at global business environment?
Frequency
a) Market research 17
b) Customer feedback 6
c) Taking legal advice 4
d) Adopting cultural factors 3
20
a) Legal issue
b) High Competition
c) Cultural difference
d) Varying customer demand
0
2
4
6
8
10
12
14
16
16
5
3
6 Frequency

Data Interpretation: With the help of this graph, it has been made clear that there are
different ways to overcome the challenges faced by the organisation. On the basis of responses
provided by the respondents, it is made clear that 17 says that challenges will be overcome by
market research, 6 says from customer feedback, 4 says from taking legal advise and 3 says that
by adopting cultural factors.
Theme 6: Factors to be considered at the time of entering into new market at international
level
Q6 Among the following, which factor must be consider by Holiday
Inn before entering into new market at international level?
Frequency
a) Trading laws 10
b) Customer expectations 6
c) Sustainability opportunities 14
21
a) Market research
b) Customer feedback
c) Taking legal advice
d) Adopting cultural factors
0
2
4
6
8
10
12
14
16
18 17
6
4
3
Frequency

Data Interpretation: The above graph makes clear that out of the 30 respondents 10 says
that the factors to be considered at the time expanding the business are trading laws, 6 says about
customer expectations and 14 says that sustainability opportunities.
CHAPTER 6: RECOMMENDATIONS AND CONCLUSIONS
6.1 Recommendations
Holiday Inn is facing different issues in their efficient working at the time of extending
the operations of the business to new boundaries of the world. The issues are related to the Legal
issue, High Competition, Cultural difference, Varying customer demand and many more which
the company is facing. So in order to overcome from these kind of issues, the recommendations
are being provided to Holiday Inn which are discussed as under:
 The managers of Holiday Inn must focus on the proper evaluation of the market and its
conditions. With the help of having proper knowledge about the market and its
conditions, it will be possible for the company to know about the needs and demands of
customers and the types of products and services which the customer wants from the
company and are expecting from the companies. Additionally, the organisation could also
22
a) Trading laws
b) Customer expectations
c) Sustainability opportunities
0
2
4
6
8
10
12
14
10
6
14
Frequency

make continuous improvement in their working processes with the help of which the
needs and demands of customer will be better fulfilled.
 Holiday Inn should also hire a legal advisor having the full knowledge about the laws,
rules and regulations of the company so that it will be possible for the company to deal
with the negative situations as well. However, it will prove to be costly for the business
but it will help the business to prevent from unwanted loss to the business.
6.2 Conclusions
From the above assignment, it has been concluded that globalisation is an important
concept on which the business needs to focus upon. With the help of globalisation, the
organisation could have many benefits as well as drawbacks impacting negatively on the
working of the company. So with the help of globalisation it has become possible for the
companies to have many benefits and avail many opportunities that could help the business to
have long term sustainability competitive advantage. The benefits are related to the increase in
the customer base, economies of large scale, cost beneficial, advancement in the ways of
working and many more which will help in the growth and development of the company in the
market at global level. On other hand, there are also some drawbacks which the organisation will
face during making their operations at international level such as the increase in the competition,
lack of knowledge about the market, and more intervention of the government in the working of
company. Due to the following reasons, it has become important for the organisations to make
their focus over this concept so that the companies could increase the chances of opportunities
for them and could make reduction in the level of threats impacting negatively on the working of
the company.
CHAPTER 7: REFLECTION
I am glad that I am provide with the chance to do the research on this topic “ Benefits and
Drawbacks of Global Business Environment for Multinational Organisations.” The reason
behind this is because with the help of this research, it has become possible for me to make
improvement in my many skills, knowledge and competencies which I was not aware about
before conducting this research project. However, this research not only provided me with
positive experiences but also there were some negative experiences as well which proved to be
very important for me in order to make improvement in my skills and knowledge. Additionally,
23

it also helped me in knowing my strengths as well as weaknesses and I become able to
strengthen my skills and to reduce my weaknesses. The positive experiences were all about the
achievement of aim and objectives of the research and the development in my skills such as the
communication, learning skills and the ways with the help of which the data has been gathered in
order to make completion of the project. As at the time of carrying out this project, I have to
communicate with many people to clarify the doubts in carrying out the research which were
further resolved by families, friends and teachers. So I communicated with them, I listened to
them and this has made improvement in my communication skills. There were also some
negative experiences which I faced at the time of completing the research such as low guidance
from the leaders, lack of motivation and coordination which has impacted negatively on the
progress of the project. In addition to this, it was also related to the low cooperation of
teammates in the team as they were not performing their tasks in a well manner and this has
made a little bit stretch in the completion of the research project. So with the help of goo
communication skills and learning skills, it has become possible for me to make the completion
of the research in the prescribed time and to achieve the aims and objectives of the research in an
effective and efficient manner.
24

REFERENCES
Books and Journals
Ballesteros, B. and Mata-Benito, P., 2018. The inner process of collective interpretation in
qualitative research. The Qualitative Report. 23(1). pp.168-183.
Berg, C. J. and et. al., 2018. Strengthening Policy-Relevant Tobacco Research Capacity in Low-
and Middle-Income Countries: Challenges, Opportunities, and Lessons Learned.
Nicotine & Tobacco Research.
Bridge, P. and et. al., 2018. Internationalising Research Methods Teaching of Undergraduate
Health Professionals. Journal of medical imaging and radiation sciences. 49(1). pp.97-
105.
Broucker, B. and et. al., 2018. The state of the art of higher education research on Flanders. In
Theory and method in higher education research(pp. 225-241). Emerald Publishing
Limited.
Davies, C. and Healey, R., 2019. Hacking through the Gordian Knot: can facilitating operational
mentoring untangle the gender research productivity puzzle in higher education?.
Studies in Higher Education. 44(1). pp.31-44.
Davydov, D., Shapoval, A. and Weber, S., 2018. Linguistic equilibrium with local and world
languages: Challenges of globalisation. The World Economy. 41(7). pp.1790-1811.
Donzé, P.Y. and Fujioka, R., 2018. Global Luxury. Springer.
Driscoll, C. and Grealy, L., 2019. In the name of the nation: Media classification, globalisation,
and exceptionalism. International Journal of Cultural Studies. 22(3). pp.383-399.
Dunleavy, K., Noble, M. and Andrews, H., 2019. The emergence of the publicly engaged
research manager. Research for All. 3(1). pp.105-124.
Erne, R., 2018. Labour politics and the EU’s new economic governance regime (European
Unions) a new European Research Council project.
Fielke, S. J. and et. al., 2018. Learning from resilience research: Findings from four projects in
New Zealand. Land use policy. 70. pp.322-333.
Fili, A., Jahnsen, S. and Powell, R. eds., 2018. Criminal justice research in an era of mass
mobility. Routledge.
Gharleghi, B., 2018. Re-industrialisation in the US, de-globalisation in China?.
Gierańczyk, W. and Ryczkowski, M., 2018. Public Statistics Resources as a Source for Research
in Geography of Industry. Studies of the Industrial Geography Commission of the
Polish Geographical Society. 32(4). pp.240-251.
Hay, C. and Bailey, D., 2019. Diverging Capitalisms. Springer International Publishing.
Hayes, M., 2018. The ESRC university project on ‘dissident’Irish republicanism: some
reflections on the relationship between research, academia, and the security state.
Contemporary Social Science, pp.1-21.
Howes, L. M., 2019. Internationalisation of the higher education curriculum in criminology: a
role for the southern criminology project. Teaching in Higher Education. 24(4). pp.527-
544.
Kumar, R., 2019.Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Ledford, J. R. and Gast, D. L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
25

Mutsvairo, B. ed., 2018. The Palgrave handbook of media and communication research in
Africa. Palgrave Macmillan.
Onaran, Ö. and Guschanski, A., 2018. The causes of falling wage share: sectoral and firm level
evidence from developed and developing countries–what have we learned?.
Quinlan, C. and et. al., 2019. Business research methods. South Western Cengage.
Rivera Lopez, F., Wickson, F. and Hausner, V., 2018. Finding CreativeVoice: Applying Arts-
Based Research in the Context of Biodiversity Conservation. Sustainability. 10(6).
p.1778.
Sandwick, T. and et. al., 2018. Promise and provocation: humble reflections on critical
participatory action research for social policy. Urban Education. 53(4). pp.473-502.
Viaggi, D., 2018. Quantifying the Impact of Scientific Research on Agriculture. EuroChoices.
17(1). pp.19-24.
Waters, J. L., 2018. Elites. British Journal of Sociology of Education. 39(3). pp.412-419.
Wilder-Smith, A. and et. al., 2018. Novel tools for the surveillance and control of dengue:
findings by the DengueTools research consortium. Global health action. 11(1).
p.1549930.
Zapp, M., Helgetun, J. B. and Powell, J. J., 2018. (Re) shaping educational research through
‘programmification’: Institutional expansion, change, and translation in Norway.
European Journal of Education. 53(2). pp.202-217.
Online
Levitt, T., 2019. The Globalization of Markets. [Online]. Available Through:
<https://hbr.org/1983/05/the-globalization-of-markets>
van Rossum, J., E., 2017. 5 benefits of international expansion. [Online]. Available Through:
<https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2017/12/5-benefits-
of-international-expansion.html>
Reynolds, K., 2017. 11 Biggest Challenges of International Business in 2017. [Online].
Available Through: <https://www.hult.edu/blog/international-business-challenges/>
26

Annex 1
ETHICAL ISSUES FORM
Section 1: Basic Details
Project Title:
Benefits and Drawbacks of Global Business Environment for Multinational
Organisations.
Section 2: Project Summary
• Questionnaires: Yes
• Observations:
• Use of Personal Records:
• Data Analysis: Yes
• Action Research:
• Focus Groups:
• Other (please specify):
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? YES Who are the
participants? Highlight all that apply:
Ages 12-16 NO
Young People aged 17–18 NO
Adults YES
How will participants be recruited (identified and approached)?
PARTICIPANTS WHO I KNOW AND WHO ARE ORGANIC PRODUCTS BUYERS
Describe the processes you will use to inform participants about what you are doing:
To provide the participants with different sources such as social media, websites, mobile
application so that the information could be gathered in an effective way.
How will you obtain consent from participants?
With the help of Questionnaire, the consent of the employees is recorded.
27

Contact them via phone arrange meet ups.
I will give my name and will let them know how long will it take and that participation is on a
voluntaries basis.
Will this be written? YES
How will it be made clear to participants that they may withdraw consent to participate at any
time?
Studies involving questionnaires: Will participants be given the option of omitting questions they
do not wish to answer? YES
If No please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed. NO
Will you debrief participants at the end of their participation (i.e. give them a brief explanation of
the study)? NO
Will participants be given information about the findings of your study? (This could be a brief
summary of your findings in general) NO
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998).
Not applicable
Who will have access to the data and personal information?
MYSELF AS A RESEARCHER AND INTERVIEWER
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used? YES If
yes, please provide further details:
IPAD, drive.
After the research:
Where will the data be stored? IN MY COMPUTER
How long will the data and records be kept for and in what format?
UNTIL OUR LECTURER WON’T NEED ANY RECORDINGS and I got my final
grade. Will data be kept for use by other researchers? NO If yes, please provide further
details:
28