Global Business Environment - Assignment Solved

Research Project

Table of Contents
CHAPTER – 1 .....................................................................................................................................3
INTRODUCTION................................................................................................................................3
Background of the study..................................................................................................................3
Aims & Objectives...........................................................................................................................3
Rationale..........................................................................................................................................3
CHAPTER – 2 .....................................................................................................................................5
LITERATURE REVIEW.....................................................................................................................5
CHAPTER – 3 .....................................................................................................................................7
RESEARCH METHODOLOGY.........................................................................................................7
Research type...................................................................................................................................7
Research approach...........................................................................................................................7
Research philosophy........................................................................................................................7
Data collection.................................................................................................................................8
Sampling..........................................................................................................................................8
Data analysis....................................................................................................................................8
Limitation.........................................................................................................................................9
Ethical consideration........................................................................................................................9
Timeline...........................................................................................................................................9
CHAPTER – 4 ...................................................................................................................................11
DATA ANALYSIS AND INTERPRETATION..................................................................................11
Questionnaire.................................................................................................................................12
CHAPTER – 5....................................................................................................................................20
RESEARCH OUTCOMES ...............................................................................................................20
CHAPTER – 6....................................................................................................................................21
REFLECTION AND RECOMMENDATION...................................................................................21
Reflection.......................................................................................................................................21
Recommendation...........................................................................................................................21
CHAPTER – 7....................................................................................................................................22
CONCLUSION..................................................................................................................................22
REFERENCES...................................................................................................................................23

Dissertation Topic - Global Business Environment benefits and drawbacks on Carrefour in
Romania.
CHAPTER – 1
INTRODUCTION
Background of the study
Global business environment is defined as environment, culture as persisting in different
types of countries along with major factors exogenous in relation to the domestic environment of
the company having impact on the decision making process in the context of resource allocation. By
conducting business operations at the international or global level, it provides a large number of
benefits to the company. Also, it helps company in capturing large market share along with market
opportunities as and when arising with the help of effective business policies and strategies
formulation (Hunt and Raman, 2017). Before going at the global level, it is very much important for
every business organisation to undertake thorough research about the current market condition as
prevailing therein. The business operations performed at the global level gets impacted by number
of environmental factors of both the micro as well as macro nature. Due to Globalisation, it has
become possible for many business organisation in performing their business operations at the
global level.
Aims & Objectives
Aim
“To evaluate benefits and drawbacks of globalisation with regards to Romanian retail sector
a study on Carrefour.”
Objectives
 To examine advantages and disadvantages of globalisation in multinational companies of
Romania.
 To investigate importance of global business trade on industries operating in Romania.
 To determine impact of globalisation on retail sector industries of Romania.
To articulate challenges faced by MNC's with the emergence of cross border trade in Romania.

Rationale
Globalisation has assisted business firm in offering its goods and services to large number of
customers across the globe thereby enhancing the level of company's profitability and productivity.
Also, it has resulted in increasing the level of market share as well as customer base because of
strong and effective business policies and strategies formulated in line with the global business
environment. This report will provide a brief overview about the impact which global business
environment is having on the business operations of Carrefour as operating in the market place of
Romania (Hamilton and Webster, 2018). Furthermore, it will also help in gaining better
understanding related to all the benefits which a company can derive by getting proper knowledge
of global business environment in which it is willing to undertake its business operations. Also, by
formulating sound and effective business plans as well as policies in line with business aims and
objectives along with its implementation helps the company in making its performance level much
better and efficient.

CHAPTER – 2
LITERATURE REVIEW
Theme 1: Globalisation and emerging trend
As per the view of Stephen, (2017) globalization refers to interaction one nation economy to
the other nation. It helps the business organization to operate their business in more than one
country and gain the higher profit by expanding the market and get higher customer share. They
explain in their study that the company can enter into the other market by various methods such as
acquisition, merger, joint venture, amalgamation and takeover. Through these method multinational
company can easily enter into the global market. At the same time it also helps them to understand
the trend of globalization in different area.
The other author Zajda and Rust, (2016) state that globalization make both positive and
negative impact on the retail sector industry. It helps the company to gain greater market and
customer share with higher level of profit. It also helps them to expand their product line and
enhance the customer base. But the same time it negatively affect the business. Due to globalization
large number of multinational company enter into the Romania market which reduces the scope of
local traders and local companies. Globalization also increases the migration of employees from one
nation to another so the retail industry to face huge loss while managing the new employees. It also
increases the employee retention.
Theme 2: Advantages and disadvantages of Globalisation
According to the author Zamagni, (2018) globalization is important for each organisation to
expand their business across the border. Globalization has various advantages such as cultural
diversity, earning changes, larger market share, improved business profit, training and development
method, advance technology etc. It helps to build up the business in global market, interact with the
other companies and sale the retail product to the global customer. It also helps to build up strong
brand image in the eyes of viewers. It increases the trade and communication between the traders
and helps to increase the productivity of retail sector of Romania.
Author Baars and et.al., (2016) argued that globalization also brings different disadvantage
to the retail sector. Due to the globalization the impact of local market is reduce because
globalization provide opportunities to the multinational company to enter in the market and explore
their product. So, the role of local companies is reducing. It also increases the job insecurity, price
fluctuation and currency instability. Due to globalization migration of employee’s is increased
which increases the job insecurity.

Theme 3: Importance of global business trade on industry operations
As per the author Cohen, (2018) global business trade make huge impact on the operational
activity or retail sector industry. The advancement of technology due to globalization improve the
operational work of retail sector by monitoring the inventory level, measuring various components,
recording the items and ordering the stock when they require. It help the retail sector to deal with
the excess demand and supply of product in the market. It help them to capture large share of
market with improving profit. It helps the company to gain the investment from the global
investors.
On the other hand Author Adekola and Sergi, (2016) criticise that global business trade
make negative impact on the operational function of retail sector. As per their views due to global
trade or international trade they have to follow or measure different accounting standard to the
present their accounting statements to the global investor. Australia follow separate accounting
standard so top enter into international market they also have to consider international accounting
standard. At the same time retail sector also have to standardise their product to enter in global
market.
Theme 4: Challenges faced by Multinational company due to the cross border trade
According to the author Zheng and et.al., (2016) multinational company has to various
challenge while entering into the global market or trade their product across the border. To expand
their business in international market MNC have to conduct market research to analyse the market
condition which ultimately increases the cost and time of the company. At the same time they also
have to invest in other business to enter into global market which increases the threat of fraudulent
activities.
While the other author Popli and et.al., (2016) states that multinational company has to face
the political, legal and economic forces of global countries to enter into global market and sale their
product to the international customer. They also has to face different challenges such as diversity of
languages, culture difference, risk and uncertainty, transport and communication, documentation
etc. The political forces made various policy regarding the trade in international market which
increases difficulties for the MNC to trade in Global business environment.