Importance of global business environment PDF
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Added on 2021-02-20
Importance of global business environment PDF
Added on 2021-02-20
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Research Project(Globalization )
Table of ContentsTITLE: ............................................................................................................................................4INTRODUCTION...........................................................................................................................41.1 Aim of the Research.........................................................................................................41.2 Objectives of the Research...............................................................................................41.3 Rationale of the Study......................................................................................................4Overview of Company...........................................................................................................4Overview of the Research......................................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................52.1 Role of Global Business Environment in Running Organisation at International Level.52.2 The Benefits that Holiday Inn can have by Studying the Elements of Global BusinessEnvironment...........................................................................................................................72.3 Challenges to Holiday Inn from Elements of Global Business Environment..................9CHAPTER 3: METHODOLOGY JUSTIFICATION...................................................................11CHAPTER 4: METHODOLOGY EXPLANATION....................................................................12Research Approach...............................................................................................................12Research Methods................................................................................................................12Data Collection Techniques.................................................................................................13Research Sampling...............................................................................................................15Ethical Consideration...........................................................................................................15CHAPTER 5: RESULTS...............................................................................................................15CHAPTER 6: RECOMMENDATIONS AND CONCLUSIONS.................................................216.1 Recommendations..........................................................................................................216.2 Conclusions....................................................................................................................22CHAPTER 7: REFLECTION........................................................................................................22REFERENCES..............................................................................................................................24Annex 1 .........................................................................................................................................26Section 1: Basic Details........................................................................................................26Section 2: Project Summary.................................................................................................26Section 3: Participants..........................................................................................................26
TITLE: Benefits and Drawbacks of Global Business Environment for MultinationalOrganisations.INTRODUCTION1.1 Aim of the Research“To identify the Benefits and Drawbacks of Global Business Environment forMultinational Organisations. A case study on Holiday Inn.”1.2 Objectives of the ResearchTo analyse the role of global business environment in running the organisation atinternational level.To identify the benefits that Holiday Inn can have by studying the elements of globalbusiness environment.To determine challenges that Holiday Inn can face by incorporating the changes as perglobal business environment into its operational activities.1.3 Rationale of the StudyThe reason behind conducting this research is to increase the knowledge about thepositive and negative impacts of globalisation on the working of Holiday Inn. The followingHotel organisation is operating their work at international level and the study is importantbecause there are different issues which are faced by an organisation at the time of making theiroperations at the international level. In addition to this, there are also many benefits which anorganisation could have at the time of making their operations at the international level so thatthe companies could eradicate those challenges from the working of the company and providebetter services to their customers with high quality and satisfaction level. Overview of CompanyThe company chosen for the completion of this assignment is Holiday Inn, which wasfounded in the year, 1952, Denham, Buckinghamshire, United Kingdom. The company isserving worldwide and is providing various facilities to their customers such as food services,lodging, conventions, meetings, etc. The reason behind choosing this company for thecompletion of this assignment is related to the global business presence of the company and deep
information about the quality of services of the company and the impacts that the organisation ishaving at the time of making their operations at global level will be known. Overview of the ResearchIn the following research, it will make its focus on the global business environment andthe positive and negative outcomes which the business will receive from making their operationsto be done at the global level (Ballesteros and Mata-Benito, 2018). The research will alsoprovide about the discussion of literature reviews and will also focus on the discussion to bemade about the Research Methodology which the researcher is going to be used in the followingresearch. Globalisation is defined as the process of the integration of different economies of theworld, and to increase the interconnection of businesses, economies, government and people ofdifferent people in the world. CHAPTER 2: LITERATURE REVIEWLiterature Review is described as providing summary of the views presented by anyauthor in their book, article or journal, etc. It provides theoretical information about the researchtopic and helps in determining the nature of the research. 2.1 Role of Global Business Environment in Running Organisation at International LevelAccording to Theodore Levitt, 2019, global business environment plays an important rolein making the business operations successful. It is because it provides organisation with manybenefits and many drawbacks at the time when organisation is operating across differentcountries at global level. With the help of global business environment, the organisation comesinto contact with different countries, their culture, nature, people, organisations, competitions,rules and regulations, government and many more factors which enhances the knowledge of anindividual and the organisation as well working for the achievement of the goals and objectivesof the organisation. These are the factors of the global business environment in which the organisation isdealing with and it also provides the company with many good and bad experiences which helpsthe organisation to learn many new things about the market and customers. When a companyconquers in its home country, next division to explore is trading in global market i.e.internationally. Global market is very difficult in nature to process and manage all factors.Stability is the prime factor which influences sales in any market, it provides revenues, plus
helps in promoting business at global level. It enhances the knowledge of an organisation andprovide with the ways to deal with bad situations as the solution will be find out when there issome problem (Berg and et. al., 2018). In the absence of any problem it will not be easy for thecompanies to find any solution and to develop the way of their working. It is also related to theuse of technologies and up-gradation in different countries. So the global business environmentwill also help the company in making improvement in their ways of working so that it could bepossible for the companies to increase their profits and profitability of the company. In case, thecompany is not making suitable policies for dealing with the critical situations in theorganisation, in this case the organisation will have to face the negative impact of global businessenvironment on the working of the company. Threats will be affecting more to business and it is not able to cope with competition atglobal level. Many companies can not survive in international markets because they lackexperience and capabilities to turn threats into opportunities. Competition is one of the strongesteffecting elements in success or failure of any business in global markets as its creates bothadvantage or disadvantages for companies.Exploring in business is the first formal criteria forexpansion of organisation (Bridge and et. al., 2018). When expanding on global level,one of theprime risk to any new organisation are the political matters, member's should accumulate risklevels, and make strategies accordingly. In the context of international exchange, its supremeissue is to en-roll business on ground basis and then in depth of global division. The possibilityalso increases to the shutting down situation for the business as well. So, very important role hasbeen played by Global Business Environment in making the running of an organisation to besuccessful in the market at international level. Summary:All international organisations are very important aspects of society as theyprovide several advantages and disadvantages for national business like, Holiday Inn to developand entertain exchange of service and money on global market. Plus point for each organisationwhich expands on global level is to come in contact and experience different cultures, ritualsreligions and living standards of people. Supreme standards to match is to perform and excel invarious departments which are new to their levels of doing business. Working in different marketincreases the knowledge about different sections of business according to which planning newschemes are required. Holiday inn is not the only company in the provided country which givesit a bunch of competitors in which some are originally from there, this serves to be as the major
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