SOCU1025 Importance on Intercultural Communication
Added on 2020-05-08
6 Pages1572 Words199 Views
Languages and CulturePolitical Science
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Running head: INTERCULTURAL COMMUNICATION Intercultural CommunicationName of the Student:Name of the University:Author note:
1INTERCULTURAL COMMUNICATIONIntroduction: In today’s world of globalization, there is no way one can understate the significance orimportance of intercultural communication. Intercultural communication is an importantdiscipline that revolves around the study of communication amongst people belonging to varioussocial groups, ethnicities and communities, across the globe. Often used synonymously withcross-cultural communication studies and concerns with the way people belonging to differentcultural backgrounds communicate with each other. Intercultural communication is highlysignificant today, as in a globalized world, the employees or students or even the countryrepresentatives of different counties need to communicate, negotiate as well as effectively workwith the members of other cultures that lead to national prosperity as well as communalharmony. However, despite the innumerable prospects of effective intercultural communication,the same is often impeded by cultural prejudices, linguistic differences or misinterpretation ofmessage. Hence, the report intends to offer a critical analysis of the potentiality as well aslimitations of intercultural communication. Discussion: First of all, one of the most important potentialities of intercultural communication is thatit facilitates effective relationship amongst the companies of various companies as well astradesmen, thereby boosting the economy of both the nations. In the globalized era, differentcountries choose other countries as their trade partners and trade destinations, and consequently alarge number of expatriate employees belonging to one country are sent to the other. In such asituation, effective intercultural communication helps the employees from various ethnicbackgrounds to communicate effectively with one another, and in absence of misunderstandingand discontent, employee productivity and efficiency rate also improves. Most importantly, there
2INTERCULTURAL COMMUNICATIONis no way denying the fact that a company by embracing diversity of workforce is able to enjoy avariety of competences, skills and expertise that offers it a unique competitive position in themarket as well. In order to illustrate the potentiality of intercultural communication in facilitatingthe creation of global wealth, one can easily refer to the situation of the United States and SouthKorea. Despite significant cultural differences existent between the East and the West, The USand South Korea have been able to develop effective relation amongst its members, in order topromote the advancement of trade and commerce between Korea and the US, and the AmericanChamber of Commerce bears testimony to the same (Myers, 1987). Thus, effective interculturalcommunication has been helping the two nations use their shared interests and values in order totransform each other’s growth. However, though multiculturalism in trade is expected to promotetrade prospects, and contribute to global wealth, its major limitation is linguistic difference andcultural difference. Research has suggested that while linguistic difference does remain a majorproblem, impeding effective communication, cultural difference is a major problem. In order tofacilitate effective communication, it is highly important for the message receiver to correctlyinterpret the message sent by the sender (Hollins, 2017). However, the difference in outlook oflife, worldview as well as the ideals, beliefs and norms, can lead the members of two differentcultural groups interprets the same message in two different ways. To substantiate the argument,one can refer to how the US President who being thrown a shoe laughed it off stating that hisshoe size is 10, while similar incident in the Chinese Parliament led to the expulsion of theperpetrator. Same incident thus invoked two opposite responses- one humorous and the otherserious (Carbaugh, 2013). Although the employees of different countries can work together inthe most harmonious way, a chief limitation hindering the prospect is that not every culture iscomfortable in displaying every type of emotion in the cultural setting. The difference in
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