Corporate Social Responsibility and Marketing
Added on 2020-03-16
10 Pages2684 Words69 Views
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Running Head: MarketingMarketing
MarketingIntroduction Marketing is very necessary for every organization. Without marketing it is very difficult for the organization to survive in the market. Marketing gives main emphasis on improving the relationships with the customers in the market. It is a method that is taken into consideration by every organization to promote its products and services in the market. It is the best technique thatis adopted by the organization so that the product can be promoted in large mass of audience. Marketing is a type of a strategy that access the needs and wants of the customers. It is necessaryfor every type of organization whether large or small (Swain, 2015). By taking into considerationthe marketing strategies it is seen that the sales enhances and also the direct influence is on the society. Promotion or advertising is very necessary for the product that is launched in the market.If proper marketing strategy is not adopted by the organization then it can give negative outcomeon the sale of the product. It is seen that people get awareness about the new product by seeing the advertisements that are given by the company (Solomon, 2014).Marketing makes a positive contribution by considering the common good and the marketer’s gives focus on the factors that are related with the society and environment. Marketer is a person who sells and promotes the products or services in the market (Rivoli, 2014).The main strategy that is adopted by the marketer is to enhance the sale of the product and also the profitability of the organization by promoting the products and services in the market. The main responsibility of the marketer is to safeguard the sustainable and conservative practices. Marketers promote the product in the market by proper analyzing the requirements of the consumers. The need of the product is analyzed and then only the promotion strategy is conducted by the marketers (Babin and Zikmund, 2015). Marketing also gives direct impact on the goodwill of the company. If effective marketing strategy is adopted then it can be seen that the goodwill of the company is enhanced. For example: To introduce the product launched by pizza hut, the company takes into consideration a effective marketing strategy that enhances the sale of the product. Combos or vouchers are provided to the customers, so that they can taste the new product that is introduced in the market. By seeing the advertisement the customers are induced to buy the product (Sheth and Sisodia, 2015).This is the best strategy the organization can adopt to compete in the market. Before marketing of the product the marketer should analyze
Marketingthat the product that is promoted is according to needs and wants of the consumers. If the companies don’t consider the marketing strategies then there are various issues that are faced andalso the negative impact is on the sales of the product (Johnson, 2017). Strategies are the important part of every organization without this it is difficult for the organization to survive for long time in the market. By proper investigation it is seen that marketing gives positive influenceand the marketers are also serious about the environment stewardship.Economic issues Economic problems are faced by the human society and also by the organization. It takes into consideration the resources that should be allocated so that the provision can be made with goods and services within the economy. It is seen that the needs and wants of the human are unlimited but to satisfy the needs it is important to offer products to the consumers so that the satisfaction level can be maintained. By considering the Nike Company it is seen that the company faced many issues that are related with the revenue (Sheth and Sisodia, 2015). Due to increase in the competition level it is analyzed that the market share of the company is divided. So, the direct impact is given on the revenue of the company. The revenue of the company is reduced by the enhancement in the level of competition. The negative impact on the company is due to the increase in the competition level in the market. The customers have a wide range of product that can be availed easily. So by taking into consideration the high level of competition the company has given focus on reducing the cost of the product so that the company can easily attain the goals and objectives of the organization (Schaltegger and Wagner, 2017). To compete in the market it is very necessary to take into consideration effective marketing strategies so that the company can easily operate its activities in the market. The company can earn profitability by competing in the market. The brand portfolio of the company is very large so to maintain it the company should try to enhance the revenue. Marketing plays a great role to enhance the activities and also the profitability of the organization. The other economic issue that is taken into consideration is related with the price inflation. When the price inflation takes place it is very necessary to adopt effective marketing strategies that help the organization to promote its product in the market and also that induces customers to buy the product and services (DiStaso and Bortree, 2014).
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