Social Media in Professional Practice
Added on 2020-05-08
12 Pages3434 Words69 Views
Running Head: Professional Practice Professional Practice
Professional Practice ContentsIntroduction.................................................................................................................................................1Social media................................................................................................................................................1Social media for recruitment...................................................................................................................2Social media for marketing......................................................................................................................2Social media used for creating the presence in the market.....................................................................3Social media used to increase the reach in the market...........................................................................3Social media channel used by the company............................................................................................4Additional strategy used by the Nestle Company........................................................................................4Recommendations.......................................................................................................................................5References...................................................................................................................................................6
Professional Practice Introduction The company that is taken into consideration is Nestle. The company launched in 1867 and it is one of the largest suppliers of food and drink. It offers a variety of milk products, chocolates, coffees and frozen meals. The company is also giving a variety of services or the products to the cafes, hotels, and clubs. Nestle offers pet’s foods like Purina and also joint venture was launched in general mills in more than 80 countries. It is analyzed that Nestle is oneof the biggest industry that gives a tough competition to the other companies. The high rank is attained by the company in the field of ice cream, milk, and yogurt. The company uses effective strategies for promoting goods and services in the market. In this report, the main focus will be given on the social media sites used by the company. Nestle adopts various social media techniques to promote its products and services in the market. The goodwill of the company is enhanced by taking into consideration different social media sites or websites that induce customers to buy the product. Social media Social media is a great platform for the company, as it gives benefit to the company to attain the goals and objectives of the organization. It is seen by promoting goods and services through social media large number of the audience gets attracted towards the product. Nestle company has given emphasis on developing and implementing digital and social media strategy. The Company is giving emphasis on transforming the activities that enhance the supply chain efficiency. The strategy of the company has given a direct impact on the operations of the company.iSocial media for recruitment Nestle deals with various different products and a wide range of products and services areoffered to the consumers. To enhance its operation every company takes into consideration effective strategy to recruit new and prospective employees for the organization. Nestle also recruit the employees by using online sources. The company has a job site and the slogan of the site is “Nestle and You”. The site is linked with different social media like Facebook and twitter. It is linked so that the candidate who is interested in doing the job can apply for the job opening in the organization. ii The company offers full description on the website about the salary,
Professional Practice timings and the qualification that is necessary for the job opening. The link of the website is connected with the Facebook page, LinkedIn page and also with the YouTube account. It is seen that the company has two Facebook careers pages. The first one is (facebook.com/NestleCareersUk) on which the posts are related with the title “Job of the week” and also various news articles are published in the sites, so that the candidate can gain knowledge about the company. It consists of welcome tab and career tab in which the available jobs are listed and it gives access to apply for the job opening. The next tab that is available is related with nestle culture tab in which the list of various job areas and also the culture of the company is stated. The page has a standard design and on the page the news is updated on daily basis.The next page (Nestle USA Careers Facebook page) on which likes are less by the consumers and also the post are not posted on daily basis. The posts that are posted on this page are available on the twitter page also. The next social media site that is used for recruiting the eligible candidate is twitter. On this page the post is related with the job opportunities that are available in the company. There are more than 1,000 followers and the candidate who requires the job, check the page on daily basis. The page gives main focus on the Hr, manufacturing operations and also on the supply chain of the company. LinkedIn is another page that also gives the information about the job opening in the organization. The latest job opportunities and also the employer branding material are available on the page.iii The page has a banner but the lookingstructure is simple and professional. Social media gives a positive impact on the recruitment process and make the process simple for the organization. By taking into consideration social media it is seen that the company can easily attain prospective employees. Social media for marketing Marketing is a technique that is used by every company so that the products can be promoted in a proper manner. It is analyzed that nestle adopts various different marketing strategies that give enhancement in the sale of the product. Marketing plays a great role to enhance the profitability of the organization and the direct impact is given on the company. If effective marketing strategies are adopted by the organization then it is seen that the organizationcan easily attain the goals and objectives of the organization.iv To make the consumer aware about the product it is very necessary for the organization to implement the marketing strategies
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Introduce to E-marketing - Netflixlg...
|8
|1765
|50
Logistics and Supply Chain Management of Nestlelg...
|13
|2875
|471
Marketing Strategy and Plan Name Institution Marketing Strategy and Plan Introductionlg...
|10
|2486
|225
Professional Employability Australia Discussion 2022lg...
|12
|2763
|45
Contemporary Issues in Marketing: Nestle Campaign Planninglg...
|7
|1515
|470
Adidas Campaign Plan: Communication Strategies for Digital Platformslg...
|7
|1305
|94