Tate & Lyle's Corporate Social Responsibility

This assignment examines Tate & Lyle's approach to corporate social responsibility (CSR) and its effectiveness in achieving sustainable objectives. It investigates the company's ethical conduct, stakeholder engagement, and community relationships. The analysis covers areas such as discrimination practices, legislative framework influences, and the connection between CSR activities and sustainable goals. Data collection methods include interviews, surveys, and secondary research using reports and publications.

Managing Successful
Business

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................1
TASK 1......................................................................................................................................1
P1. Aim and objective............................................................................................................1
P2. Project management plan.................................................................................................3
P3. Work break down structure and a Gantt chart.................................................................3
TASK 2......................................................................................................................................5
P4. Small scale research by applying the qualitative and quantitative method.....................5
TASK 3......................................................................................................................................7
P5. Data analysis....................................................................................................................7
P6. Recommendations..........................................................................................................15
TASK 4....................................................................................................................................16
P7. Reflection on the value of undertaking research............................................................16
CONCLUSION........................................................................................................................16
REFERENCES.........................................................................................................................18

INTRODUCTION
Corporate social responsibility can be defined as the means thorough which the
organization the supports the society in their development. In the recent period of time only,
the CSR activity has come into limelight because now the organization has the capability
through which they can support the social needs of the individual (Werther Jr and Chandler,
2010). Further, the government has made several rules and regulations regarding the CSR
activity which are required to be conducted by the organization. The report emphasizes on the
Tate recruitment agency which is famous for its recruitment services in UK (Sun and et.al.,
2010). But with the alarming problem, the government had made compulsory for the
organization to directly or indirectly help the society by providing them additional benefits.
On the other hand, CSR is also helpful in meeting the sustainable objectives which are set by
the government. In this case, the authority makes the objectives according to the situation of
the economy. So for this reason, the report will help to discuss the importance of CSR for the
Tate recruitment agency as well as the benefit it can get from conducting the CSR activity
(Fernando, 2010).
TASK 1
P1. Aim and objective
Aim and objectives are made to specify the importance of CSR activity and how it
will be able to meet the sustainable objectives of the government. According to the present
need it has become important to implement CSR activity to help in developing competitive
advantage in the market.
Topic: “Implementing CSR activities within organisations to meet sustainable objectives
Background of the project:
It has been witnessed that the organization has some social responsibility towards the
society. They are operating in the economy so they are required to contribute their efforts
which can help in strengthening the economy. Further, by helping the people, the
organization can effectively develop the goodwill which will further results in increasing the
business (Padgett, and Galan, 2010). In the present time, there are certain issues which have
been raised in the society. Due to this reason, it has become significant for the company to
conduct the activity which can be helpful for the society. Another issue which is prevailing in
the country is regarding the competitive advantage. Due to increasing competition, the Tate
organization is required to compete with them so that they can be able to increase the
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profitability as well as productivity (What is Corporate Social Responsibility? 2017). Because
of this problem, the organization can develop the advantage by organizing the CSR activity.
It will be beneficial for them in both the ways. First they can able to develop advantage over
others rivalries and other they will be able to develop positive image in the society (Kavitha
and Anita, 2011). Another problem which has been witnessed in the community is that the
government are not taking small initiatives in making the people aware about the issues. So in
this case, the organization like Tate can take the initiative to help the society by providing
them some or the other benefits. On the other hand, another problem which can be seen is
regarding implementation of the CSR policy is that there are certain benefits which can be
taken by the organization (Harwood, Humby and Harwood, 2011). But by not carrying out
the activities properly, the benefits are not derived by them.
Aim: To implement CSR activities in the organization to meet sustainable objective: A case
study of Tate company
Objectives:
 To assess the concept and importance of CSR activity in Tate company
 To identify the link between the CSR activities in meeting the sustainable
objectives
 To assess the role of CSR activities in developing competitive advantage in
Tate company
 To recommend different methods for implementing CSR in Tate company in
meeting sustainable development
Research questions:
 What is the concept and importance of CSR activity in the Tate company
 What is the link between CSR activities in meeting the sustainable objectives
 What is the role of CSR activities in developing competitive advantage in Tate
company
 What are the methods which can be adopted for conducting CSR activities in meeting
sustainable objectives?
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P2. Project management plan
The project management plan is significant in this study because by using the PERT
and CPM tool, cost, time and resources can be estimated. This will help in completing the
activities effectively.
P3. Work break down structure and a Gantt chart
Work break down structure is the way in which the project manager breaks down the
activities to achieve the objectives effectively. In the recent time, it has become important
because now the activities which are conducted in the organization are complex in nature. So
it has become beneficial for the organization to break down the activity and then accomplish
the single task effectively (Park, Lee and Kim, 2014). Further there are various advantages
which are thatched with the breakdown structure one of the most important is that it helps in
monitoring the task effectively. In every task the leader is assign so they can effectively
review the project. As if the work breakdown is not carried out then more time will be
consumed in identifying the fault and further it will delay in the project. In case of the Tate,
the recruitment process involves several stages so by breaking down it will help in effectively
analysing the fault. Besides this, another benefit is that it helps to find the risk as well as the
cost is also calculated separately. This is important for the further project because if the cost
is incurred more than the step can be taken to reduce the cost. This will help saving the
operational cost of the firm.
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TASK 2
P4. Small scale research by applying the qualitative and quantitative method
Research methodology is one of the most significant parts of the project because with
the help of the tools and techniques only, the researcher can carry out further investigation. It
helps in identifying the research methods, philosophy which can help in deriving at the
conclusion effectively.
 Type of investigation- For these projects, two types of investigation are carried out
one is quantitative and the other one is the qualitative. But for conducting this
research, qualitative will be used (Silverman, ed., 2016). The reason behind using this
method is that it helps in conducting the deep analysis regarding the topic of the
project. Due to this aspect, the researcher will gain huge knowledge regarding
implementation of CSR activity for meeting the sustainable objectives.
 Research philosophy- The important aspect in the whole research is the research
philosophy. This can be defined as the ideas, perception regarding the nature of the
project. As per the concept, there are two types of philosophy one is the positivism
and the other one is the interpretivism. The main difference in both the theories is that
positivism philosophy can be applied only when there are figures and facts. Besides
this, on the basis of that the investigation of the project is carried out. On the other
hand, in case of interpretivism research, it is conducting on the basis of research
which is done by the scholar. So in this case, this theory is suitable which can help in
arriving at the conclusion.
 Research design- Descriptive, exploratory and the experimental are the three types of
the research design which are applied in the research (Mackey and Gass, 2015). For
identifying the implementing of CSR activities in meeting the sustainable objectives,
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descriptive research is suitable because in this the responses will be taken from the
respondents to gather the accurate data.
 Research approach- In this, basically there is two types of approaches one is the
inductive approach and the other is the deductive approach. In case of the inductive
approach it starts with the particular issue and with the help of further data, the whole
research has been carried out. For analysing the importance of CSR and competitive
advantage in meeting the sustainable objectives, inductive approach will be helpful as
it will assist in deriving at the effective conclusion.
 Data collection methods- Primary and the secondary are different types of data
collection methods. For carrying out the investigation, both the sources are necessary
in gaining data which can help in carrying out the further research. The primary data
can be considered as the first hand information but the secondary data is regarding as
the second hand information. For collecting the primary data, questionnaire method
will be adopted by the researcher. In this, the customers will be the respondents. On
the other hand, in case of the secondary data, books, journal will be referred as this is
appropriate because huge knowledge regarding the CSR can be gained which will aid
the researcher in effectively analysing the importance.
 Data analysis – Thematic analysis is the tool which will be adopted by the researcher
is evaluating the data which will be collected by the scholar. This is the appropriate
tool because the themes will help in effectually analysing every question. Further, it
will be more explained with the help of graphs that will help in accurately evaluating
the data. Besides this, with the help of the frequency table, the respondents will be
analysed easily.
 Sampling- This is another technique and it can be regarded as the individual unit of
population. With the help of sampling, the researcher will able to identify the
individual who will be selected for gathering the data regarding implementing CSR
activity. For collecting the accurate as well as the reliable data, 20 employees will be
randomly selected by the researcher. This is done so that they can give the views
regarding the CSR activity which is carried out in the organization.
 Limitation- The major limitation which occurs in carrying out the study is limitation
of time. The time given in conducting the research project is less. It takes lots of time
because there are wide sources of data and it is difficult to select the appropriate one.
On the other hand, for carrying out the survey also requires more time. Due to this
reason, it consumes lot of time.
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 Ethical consideration- At the time of conducting the research, it is important to keep
in mind the ethical consideration factor. The researcher is not required to disclose the
personnel information of the respondents without their prior permission. It should
always be confidential. On the other hand, the scholar needs to collect the authentic
data from the relevant site. If the data is collected from other site then the conclusion
which will arrive will be not valid. So these are the points which are required to be
kept in mind.
TASK 3
P5. Data analysis
In the questionnaire based on implementing corporate social responsibilities for
attaining sustainable objectives, open and close ended questions are included by the
researcher and feedback on the same is gained so as to reach at the final conclusion in an
accurate manner. On the basis of responses gained on these questions only, different themes
will be prepared and accordingly, suitable recommendations will be provided.
Questionnaire
Name:
Designation:
1) Do you think that Tate is effectually performing CSR activities?
Yes □
No □
2) Tate is making high efforts to perform business in a sustainable manner.
Strongly disagree □
Disagree □
Neutral □
Agree □
Strongly agree □
3) Tate gives due consideration to environmental sustainability and society’s welfare.
Strongly disagree □
Disagree □
Neutral □
Agree □
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Strongly agree □
4) What according to you is the most significant social responsibility that Tate is fulfilling?
Policies for employee’s welfare □
Maintaining healthy relationship with the clients □
Keeping shareholders satisfied □
Relationship with the community □
5) Do you think that CSR activities and sustainable objectives of organisation are related to
each other?
Yes □
No □
6) According to you, which is the main issue related to development of efforts taken for
fluffing the social responsibility by Tate?
Lack of corporate skill □
Insufficient knowledge □
High cost □
Lack of specific legislation on CSR □
7) Among the following, for which issue, Tate is having a policy?
Compulsory labour □
Collective bargaining □
Non-discrimination □
Respect for human rights □
8) Your suggestions for improving CSR activities in Tate to meet sustainable objectives
__________________________________________________________________________
THEMATIC ANALYSIS
1. Tate is effectually performing CSR activities.
Tate is effectually performing CSR
activities
No. of
respondents
Yes 12
No 8
8

Yes No
0
2
4
6
8
10
12
No. of respondents
Interpretation
From the above figure, it can be assessed that maximum respondents from the
selected sample size, that is, 12 employees of Tate, company is performing its CSR activities
in an effectual manner. However, remaining 8 among them do not think in the same way.
Therefore, it can be said that firm needs to make some more initiatives so as to make all
employees satisfied with the CSR activities.
2. Tate is making high efforts to perform business in a sustainable manner.
Tate is making high efforts to
perform business in a sustainable
manner
No. of
respondents
Strongly disagree 1
Disagree 2
Neutral 4
Agree 8
Strongly agree 5
9

Strongly disagree
Disagree
Neutral
Agree
Strongly agree
0 1 2 3 4 5 6 7 8
No. of respondents
Interpretation
As per the figure shown above, it can be said that maximum respondents from the
selected sample, that is, 8 employees of Tate are in favor that company is making high efforts
to perform the business in a sustainable manner. However, 2 among them were disagreeing
with the same. But, there were 5 employees who were strongly agree with the same while, 4
among them were neutral as they do not have a clear idea about the same. Whereas,
remaining one is strongly disagreeing with the statement.
3. Tate gives due consideration to environmental sustainability and society’s welfare.
Tate gives due consideration to
environmental sustainability and
society’s welfare
No. of
respondents
Strongly disagree 2
Disagree 3
Neutral 4
Agree 7
Strongly agree 4
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No. of respondents
Strongly disagree Disagree Neutral
Agree Strongly agree
Interpretation
It can be evaluated from the above graph that Tate is giving due consideration on the
environmental sustainability as well as on welfare of society as it is making many initiatives
for the interest of community as per the response given by 7 employees of Tate. 4 among
them were also strongly agree with the same. However, 3 employees from the selected
sample were disagree and 2 were strongly disagree. But, there was an employee in the sample
who was neutral with the statement as he was not having a clear idea about the same.
4. CSR activities and sustainable objectives of organization are related to each other.
CSR activities and sustainable
objectives of organization are
related to each other
No. of
respondents
Yes 13
No 7
11

No. of respondents
Yes No
Interpretation
The above figure shows that CSR activities and sustainable objectives of the
organization are related with each other according to the maximum respondents in the
selected sample, that is, 13 out of 20 employees. While, on the other hand, remaining 7 were
not in favor of the statement as do not think that both the concepts are having any relation.
Thus, it can be said that firm, should perform the practices to a higher level so that all
employees would come to the relation between both concepts with their significance.
5. Lack of specific legislation on CSR is the main issue related to development of efforts
taken for performing the social responsibility by Tate.
Lack of specific legislation on CSR is
the main issue related to
development of efforts taken for
performing the social responsibility
by Tate
No. of
respondents
Lack of corporate skill 3
Insufficient knowledge 5
High cost 4
Lack of specific legislation on CSR 8
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Lack of
corporate skill
Insufficient
knowledge
High cost Lack of specific
legislation on
CSR
0
1
2
3
4
5
6
7
8
No . o f r e spo nde nt s
Interpretation
The graph shown above shows that lack of specific legislation on CSR is the main
issue related to development of efforts taken for performing the social responsibility by Tate
according to the responses gained by maximum respondents, that is, 8 out of 20 employees.
However, in accordance with 5 employees, the main issue is having insufficient knowledge
about the same. While, 4 among them thing that the issue of high cost while, as per remaining
3, the major problem is lack of corporate skills among employees.
6. Tate is having a policy for non-discrimination.
Tate is having a policy for non-
discrimination
No. of
respondents
Compulsory labor 2
Collective bargaining 1
Non-discrimination 14
Respect for human rights 3
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Compulsory labour
Collective bargaining
Non-discrimination
Respect for human
rights
0 2 4 6 8 10 12 14
No. of respondents
Interpretation
It can be seen in the figure shows above that Tate is having the major policy related to
corporate social responsibility is for non-discrimination and thus, it is not making any kind of
discrimination with employees on the basis of their race, age, sex, religion, color, etc.
according to responses gained from 14 employees of company out of 20 selected in the
sample size. However, according to 3 among them, the policy is for respecting human rights
while, as per 2 of them, the policy is for compulsory labor. Last but not the least; the policy
followed by Tate with respect to CSR according to remaining 1 employee is collective
bargaining.
7. Relationship with community is the most significant social responsibility that Tate is
fulfilling.
Relationship with community is the
most significant social responsibility
that Tate is fulfilling
No. of
respondents
Policies for employee’s welfare 3
Maintaining healthy relationship with
the clients 5
Keeping shareholders satisfied 4
Relationship with the community 8
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No. of respondents
Policies for employee’s welfare
Maintaining healthy relationship with the clients
Employee's safety
Relationship with the community
Interpretation
From the figure shown above, it can be said that, most significant social responsibility
that Tate is fulfilling is maintaining healthy relationship with the community as responses
gained from maximum employees from the selected sample, that is, 8 out of 20. However,
according to 5 employees, it is the relationship with clients that come under the social
responsibility performed by Tate. But, 3 among them are in favor of employee’s welfare as
they think that firm is taking initiatives for the good of workforce while remaining 4 think
that it is keeping the shareholders highly satisfied with the dividends they get from
organization.
P6. Recommendations
According to analysis chapter, it has been found that management of Tate should
improve the current practices of corporate social responsibilities in certain sections. The
major need in Tate is that employees should be provided with proper training and
development so as to update themselves as per the current needs of business. Along with that,
management must incorporate workforce in decision making procedure so they can provide
their valuable ideas for the implementation of CSR activities. Further, employees should
actively take part in the welfare department of society as well as it is very important for the
business to allocate financial resources in a cost effective manner through which profitability
will not be affected. Apart from that, regulatory framework should be updated as per the
current era and all related modification should also be done. Last but not the least; there
should be clear communication between employee and management regarding
implementation of CSR activities and issues related to the same. Also, with community in
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which firm is operating, it is maintaining healthy relationship with them. It can be said that
continuing of same will help the firm in staying in market for longer span of time with
sustainability and high goodwill.
TASK 4
P7. Reflection on the value of undertaking research
With the help of present research based on executing corporate social responsibilities
so that sustainable objectives can be attained, I got a lot of help as it enhanced my knowledge
about the stated concepts to a high extent. With this study, my concepts regarding CSR and
sustainability got enhanced and now, I am clear with every aspect related to the same. This
research proved to be highly helpful for me as my confidence level also increased to a high
extent. Apart from that, I came to know that corporate social responsibilities play a
significant role in helping a firm to stay in the market and survive without having any issues
as those that do not comply with the same, they have to face issues by the side of
government.
In addition to this, I have also came to know that firms complying with the same are
enjoying various advantages like increased productivity through increased morale and
motivation of employees. Further, it also plays a significant role in retaining the employees
and in keeping all associated stakeholders highly satisfied to a high extent. Moreover, one
more experience which I got from this study is that of taking interviews and surveys through
making the questionnaires filled from selected respondents which I never did before. Also,
performing data analysis is one of the new experiences I got along with learning to use
different software as well as working on excel and making graphs. Therefore, overall it can
be said that with this research, my skills and knowledge have highly enhanced.
CONCLUSION
It can be concluded from this study that Tate is effectively applying corporate social
responsibility in order to achieve the sustainable objectives. It enables firm to ensure its
ethical conduct and meet long as well as short term objectives of the business effectively.
This assists firm to integrate all its resources in the direction of growth and development. It
has been found that discrimination does not place in the firm and accordingly, all other
operation activities are being performed in a right manner. However, the poor legislative
framework affects internal operations of business to a great extent. Owing to this, it is
important for corporation to improve this particular areas and ensure the betterment of all
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related parties with the implementation of suitable regulatory policies. In addition to this,
CSR activities of the firm and sustainable objectives are connected with each other and thus,
strategies are framed in the line of sustainable objectives. In addition to this, it has been
assessed that Tate is maintaining healthy relationship with the community.
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REFERENCES
Books and Journal s
Fernando, M., 2010. Corporate social responsibility in the wake of the Asian tsunami: Effect
of time on the genuineness of CSR initiatives. European Management Journal. 28(1).
pp.68-79.
Harwood, I., Humby, S. and Harwood, A., 2011. On the resilience of corporate social
responsibility. European Management Journal. 29(4). pp.283-290.
Kavitha, W. and Anita, P., 2011. Disclosures about CSR practices: A literature review. IUP
Journal of Corporate Governance. 10(1). p.45.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Padgett, R. C. and Galan, J. I., 2010. The effect of R&D intensity on corporate social
responsibility. Journal of Business Ethics. 93(3). pp.407-418.
Park, J., Lee, H. and Kim, C., 2014. Corporate social responsibilities, consumer trust and
corporate reputation: South Korean consumers' perspectives. Journal of Business
Research. 67(3). pp.295-302.
Silverman, D. ed., 2016. Qualitative research. Sage.
Sun, N. and et.al., 2010. Corporate environmental disclosure, corporate governance and
earnings management. Managerial Auditing Journal. 25(7). pp.679-700.
Werther Jr, W. B. and Chandler, D., 2010. Strategic corporate social responsibility:
Stakeholders in a global environment. Sage publications.
Online
What is Corporate Social Responsibility?. 2017. [Online]. Available
through<http://www.businessnewsdaily.com/4679-corporate-social-
responsibility.html>. [Accessed on 15thApril, 2017]
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