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MANAGING SUCCESFUL BUSINESS [pic] [pic] INTRODUCTION CSR

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Added on  2019-12-18

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This report will talk about the project management plan and the activity which will occur in carryingouttheproject.Further, questionnaire will be made through which the survey will be conducted regarding CSR activities in developing competitive advantage (Ajmal, Helo and Kekle 2010). This report will talk about the project management plan and the activity which will occur in carryingouttheproject.Further, questionnaire will be made through which the survey will be conducted regarding CSR activities in developing competitive advantage (Aj

MANAGING SUCCESFUL BUSINESS [pic] [pic] INTRODUCTION CSR

   Added on 2019-12-18

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MANAGINGSUCCESFULBUSINESS
MANAGING SUCCESFUL BUSINESS [pic] [pic] INTRODUCTION CSR_1
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INTRODUCTION CSR is the activity which is done for the betterment of the society as well as for thedevelopment. It is important as well as mandatory for the company to conduct the CSRevents. Through the CSR activity the sustainable objective can be achieved because it isdirectly linked with the development and growth of the individual living in the country. Thisreport will help the reader to understand the importance and the effectiveness of the CSRactivity in the organization. Through the government rule, it is important but there aredifferent types of methods which can be adopted by the firm to perform the activity.Rockpool Digital is the organization which will be selected as it is the digital organizationwhich carries out the functions regarding digitalization (Lam and Khare, 2010). Besides this,the clients are the big organization who is taking the help of this organization in increasingthe market share. This has helped the firm in growing the customer base. Besides this, theycarry out the CSR activity which has helped the society a lot. This report will talk about theproject management plan and the activity which will occur in carrying out the project.Further, questionnaire will be made through which the survey will be conducted regardingCSR activities in developing competitive advantage (Ajmal, Helo and Kekäle 2010). Therespondents will be employees who are working in the company.TASK 1 P1 aims and objectiveRockpool Digital is the organization which provides digitalized services to thecustomers. They are famous for providing digital experience by giving them opportunity toexpand their business in the digital world. The organization has captured the digital marketby rendering them effective services. Further Rockpool Digital has helped the business togrow by giving them the huge customer base through digitalization. There are few employeesin the organization and they are famous for the innovative ideas which the manpower isproviding to their customers. Through their digitalization process, the organization hasachieved huge results. They have increased the sales of the client firm. Besides this, theyhave helped the Sainsbury organization to increase their customer base by providing themwith the ideas on promoting online shopping to their friends, family etc by giving them withvouchers and Nectar points. This way they have increased the market of big entity and theyare providing their services effectively with the motive of development.
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Overview of the project: CSR is the activity, that is carried out by the organization for thesocial group development. It is basically done for up-liftment of the people. It is said that ifthe organization’s revenue is good then they can provide the society with benefits byconducting the program which can give advantage to the people. In this report, the conceptwill be studied thoroughly. With the increasing competition and need for the societydevelopment, the organizations are required to conduct the CSR activity (Eckerson, 2010).This helps in developing the goodwill of the Rockpool Digital and further it will create apositive image in the minds of the customers. On the other hand, the government has alsomade mandatory for the organization to conduct the program which can assist in developmentof the individual. Along with this, it is required by the firm to donate the amount to thecharity organization as this is also considered as the CSR activity (Wheelen and Hunger,2011). Besides this, with the increasing competition, the organization by carrying out theCSR activity can establish their competitive advantage. The main reason for conducting theresearch is that the need of CSR activities has increased because the society needsdevelopment. Further, on the point of view of the firms, the organization can develop positivebrand in the perception of target market. Aim: To execute different CSR activitieswhich help the organisation to achieve theirsustainable objectives: A case study on Rockpool Digital.Objectives:To analyze the effectiveness of CSR activity in achieving sustainable objectivesTo evaluate the role of CSR activity in developing competitive advantage in RockpoolDigitalTo assess the CSR activities Implemented by the Rookpool DigitalTo assess the methods for conducting CSR activities through which Rookpool Digitalcan develop competitive advantage Questions of reserachHow different CSR activities is effective in order to achieve the sustainableobjectives?What is the role of CSR activity in developing competitive advantage in RockpoolDigital?
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Which CSR activities are adopted by the Rockpool Digital?What are the different ways by which venture can adopt different CSR activities? P2 The management plan of the project
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