Implementing CSR activities within organisations to meet sustainable objectives

MANAGING
SUCCESFUL
BUSINESS

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1 aims and objective.............................................................................................................3
P2 The project management plan...........................................................................................5
P3 Work break down structure and a Gantt chart..................................................................6
TASK 2......................................................................................................................................7
P4 Small scale research by applying the qualitative and quantitative method......................7
TASK 3....................................................................................................................................15
P5 analyzing the research and data by using appropriate tools and techniques...................15
P6 Recommendations for implementing the CSR activities................................................16
TASK 4....................................................................................................................................17
P7 Reflective report..............................................................................................................17
CONCLUSION........................................................................................................................17
REFERENCES.........................................................................................................................18

INTRODUCTION
CSR is the activity which is done for the betterment of the society as well as for the
development. It is important as well as mandatory for the company to conduct the CSR
events. Through the CSR activity the sustainable objective can be achieved because it is
directly linked with the development and growth of the individual living in the country. This
report will help the reader to understand the importance and the effectiveness of the CSR
activity in the organization. Through the government rule, it is important but there are
different types of methods which can be adopted by the firm to perform the activity.
Rockpool Digital is the organization which will be selected as it is the digital organization
which carries out the functions regarding digitalization (Lam and Khare, 2010). Besides this,
the clients are the big organization who is taking the help of this organization in increasing
the market share. This has helped the firm in growing the customer base. Besides this, they
carry out the CSR activity which has helped the society a lot. This report will talk about the
project management plan and the activity which will occur in carrying out the project.
Further, questionnaire will be made through which the survey will be conducted regarding
CSR activities in developing competitive advantage (Ajmal, Helo and Kekäle 2010). The
respondents will be employees who are working in the company.
TASK 1
P1 aims and objective
Rockpool Digital is the organization which provides digitalized services to the
customers. They are famous for providing digital experience by giving them opportunity to
expand their business in the digital world. The organization has captured the digital market
by rendering them effective services. Further Rockpool Digital has helped the business to
grow by giving them the huge customer base through digitalization. There are few employees
in the organization and they are famous for the innovative ideas which the manpower is
providing to their customers. Through their digitalization process, the organization has
achieved huge results. They have increased the sales of the client firm. Besides this, they
have helped the Sainsbury organization to increase their customer base by providing them
with the ideas on promoting online shopping to their friends, family etc by giving them with

vouchers and Nectar points. This way they have increased the market of big entity and they
are providing their services effectively with the motive of development.
Topic: Implementing CSR activities within organisations to meet sustainable objectives
Background of the project: CSR is the activity which is carried out by the organization for
the society development. It is basically done for up-liftment of the people. It is said that if the
organization’s revenue is good then they can provide the society with benefits by conducting
the program which can give advantage to the people. In this report, the concept will be
studied thoroughly. With the increasing competition and need for the society development,
the organizations are required to conduct the CSR activity (Eckerson, 2010). This helps in
developing the goodwill of the Rockpool Digital and further it will create a positive image in
the minds of the customers. On the other hand, the government has also made mandatory for
the organization to conduct the program which can assist in development of the individual.
Along with this, it is required by the firm to donate the amount to the charity organization as
this is also considered as the CSR activity (Wheelen and Hunger, 2011). Besides this, with
the increasing competition, the organization by carrying out the CSR activity can establish
their competitive advantage. The main reason for conducting the research is that the need of
CSR activities has increased because the society needs development. Further, on the point of
view of the firms, the organization can develop positive image in the minds of the customers.
Aim: To implement CSR activities in order to achieve sustainable objectives: A case study
on Rockpool Digital.
Objectives:
 To analyze the effectiveness of CSR activity in achieving sustainable objectives
 To evaluate the role of CSR activity in developing competitive advantage in Rockpool
Digital
 To assess the CSR activities adopted by the Rookpool Digital
 To assess the methods for conducting CSR activities through which Rookpool Digital
can develop competitive advantage
Research questions
 How CSR activity is effective in achieving the sustainable objectives?

 What is the role of CSR activity in developing competitive advantage in Rockpool
Digital?
 Which CSR activities are adopted by the Rockpool Digital?
 What are the different methods which can be adopted for carrying out the different
CSR activities?

P2 The project management plan