Unlocking Business Success: The Importance of Digital Marketing Tools

Running head: IMPORTANCE OF DIGITAL MARKETING TOOLS
Subject- Reflection on the importance of digital marketing tools in business
Student name
University name
Author notes

2IMPORTANCE OF DIGITAL MARKETING TOOLS
Marketing loses its meaningfulness if the word ‘digital’ is not prefixed to it. To me this is
the importance of digital marketing in present day businesses. A number of digital marketing
tools are available in market that help in effective business and communication (Armstrong et al.,
2015). Most widely used ones include Twitter, LinkedIn, Facebook, YouTube, Snapchat,
Instagram, Vimeo and Google+. Each tool is discussed with their business importance and
application.
Twitter:
Twitter is the most followed social media platform used both for personal as well as
business purposes. Twitter uses the minimum characterization approach and is the quickest form
of message delivery system (Chaffey and Smith, 2013). Whole world can be made aware of
within a fraction of seconds. Celebrity base for twitter is the largest but businesses are not far
away from using them for their marketing strategies and promotional needs. Every business
entity has their own twitter links like own company websites and customers could easily connect
with them in no time.
Twitter has analytical tools for business support where followers could increase their
loyalty and brand name of their business choice. Customers could be easily reached out through
the aid of twitter and businesses could easily launch new product line by updating the news on
twitter (Frick, 2013). Present day businesses are much dependent on this social tool of twitter for
both product promotion and business development.
LinkedIn:
LinkedIn is the most professional social network in business fields. It is the data
warehouse for talent hunt for business firms. It also helps in easy network building and

3IMPORTANCE OF DIGITAL MARKETING TOOLS
relationship management among business leaders. Here views are shared and discussed and a
direction of future business is found out. LinkedIn profiles are used for recruitment and selection
in business organizations and it is one of the strongest social bases for employee engagement
(Grishikashvili, Dibb and Meadows, 2014). Many businesses depend on LinkedIn for their daily
business run and so it provides ample opportunity for businesses.
LinkedIn is the professional version of Facebook. Here professional chatting, message
sharing, picture sharing, video sharing and information sharing is done in a very systematic
manner. Profile view parameters and check option is there where one can increase and decrease
the visibility of their online profiles.
Instagram:
Instagram is the most used online tool in recent times. Businesses use this tool for
effective business promotional activities. The benefits of using Instagram as business tool is
manifold and includes direct money-making opportunity, stories help in adding a reality touch to
businesses, visibility is increased by using special hashtags, increased mobility can increase
business prospects, creative business is most supported, competitors can be well monitored and
influencers can be followed effectively (Karjaluoto, Mustonen and Ulkuniemi, 2015).
Instagram likes, shares etc can be purchased and can be well-integrated for business
promotions. The tool is used for transparent Instagram verification as a number of business
frauds have risen in the last few years. In order to maintain originality of the business
verification is mandatory.
Facebook: