Importance of Virtual Teams in Creating Global Identity for Brands

Persuasive evaluation on
virtual teams

1
To: Marketing Director of company XYZ
From: Student name
Date: 4 December 2018
Subject: The importance of virtual teams
For the memo, secondary research has been conducted by me that defines the importance of
virtual teams to create an international identity of the brand in the nation. According to my view,
virtual teams are considered to be best for the company and thereby an argument that supports
the fact will provide in this memo. The thesis is based on two arguments of which one is that
virtual teams help to create an international identity of the company in the nation and the other
one is that technology makes room for talented people to build the effective virtual teams. Lastly,
a rebuttal or counter-argument is made that define the importance of face-to-face communication
of team rather than a virtual team.
Virtual teams help in the creation of global identity for the brand
The members of virtual teams are talented as well as enthusiastic, and they know by which
means they can easily create the brand identity in the international market. According to the
author Gilson et al., (2015), virtual team members can maintain social interaction with the people
of different countries and also fulfill the commitment while working in a group. The author also
suggested that due to the high grade of commitment it brings confidence among each member,
and thereby the company trusted these groups of employees in comparison to other team
members. Therefore, in order to increase the global identity, they often use various technological
procedure by which they arrange a virtual meeting with the international firm (Lukić and Vračar,
2018). This procedure not only helps the virtual team members to know about the international
brand but making some strategy they can easily convince the global firm to promote their
business in the market. By following this strategy, the virtual team members can easily create
their brand position as well as identity in the global market. It is recommended that if the virtual
team members of the native brand and international brand communicate with each other both of
the companies then easily promote their brand identity in the global market.