logo

P1 Important Roles and Responsibilities of Marketing Function

15 Pages4192 Words242 Views
   

Added on  2020-12-10

P1 Important Roles and Responsibilities of Marketing Function

   Added on 2020-12-10

ShareRelated Documents
Marketing Essential
P1 Important Roles and Responsibilities of Marketing Function_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Important roles and responsibilities of marketing function...................................................1P2 Roles and responsibilities of marketing relate to wider organisation....................................2TASK 2............................................................................................................................................4P3 Marketing mix to analyse marketing process........................................................................4TASK 4............................................................................................................................................6P4 Marketing plan of IKEA........................................................................................................6CONCLUSION................................................................................................................................9
P1 Important Roles and Responsibilities of Marketing Function_2
INTRODUCTIONMarketing is viewed as an important tool in today's competitive environment. Theprocess of marketing compromise of making, delivering, advancing and distributing such goodand services that meet customer needs and wants in an effective and efficient manner (Baker andet. al., 2016). Success and growth of any enterprise depend upon how it promote their product orservices among potential buyer that immediately seize their attention. The given report is basedon IKEA which is a Dutch based multinational group that mainly deals in offering furnitureitems. It covers roles and responsibilities of different marketing function, determining howfunctional area of organization is linked with marketing function, marketing mix of twoorganisation and produce marketing plan. TASK 1P1 Important roles and responsibilities of marketing functionMarketing refers to the process to bought goods and services to the place of consumptionto satisfy the need and want of customer. It is a way through a company can communicate to itscustomers in order to influence them to purchase product and services. Main aim of anorganisation is to earn high profit and that can achieve through customer satisfaction. Hencemarketing is more emphasize on promotional activities to communicate products offering and itsbenefit to end consumers. Following are key roles and responsibilities of marketing functionsthat allow IKEA to attain its objectives and target in more efficient way.Marketing planning:- Marketing planning is essential to identify the potentiality of market segment that helpIkea in achieving their objectives. For example if Ikea has a 25% of market share and want toincrease it to 40% than he must have to prepare an marketing plan regarding promotionaltechniques used by them. This will help Ikea to determine various strategies that may help inincreasing the market share of company (Berkowitz, 2016). Market research:-Marketing research refers to gathering and analysing information related to the targetsegment. It includes some questions like what do consumers want?, In what quantity?, At whatprice? etc. These questions help in collecting and analysing relevant information related toconsumers and on the basis of this analysis efforts are made to identify that which product hasbest opportunity in market.1
P1 Important Roles and Responsibilities of Marketing Function_3
Promotion:Promotion refers to the mean of communicating consumers about the product andservices of company and influencing them to purchase these products. Promotional methods areAdvertising, personal selling, sales promotion, publicity and many more. Ikea uses social mediato promote their product because majority of people uses internet to access detail about productand services as it is more easier and convenient way to collect information (Brassington andPettitt, 2013). Physical distributionThis function of marketing take into account decisions related to carrying product fromthe place of production to the place of consumption. It includes decisions related to selection ofchannel of distribution, transportation, inventory levels, storage and warehousing. Ikea mustdevelop such distribution strategies that help company to deliver right product on right time andat right place to get maximum customer satisfaction.Customer support services:-Customer is the king of market and customer satisfaction is the key to get success inmarket. Therefore, an important function of marketing is to provide customer support serviceslike after sale services, technical services, customer complaint handling, credit facilities,maintenance services etc. Providing such services to customer help company to achievemaximum customer satisfaction.Standardization and Grading:-Standardization refers to the process of producing product according to pre-specifiedstandards regarding quality, weight, raw material and price of product and grading refers toclassifying product into different group according to their features like size, shape, quality etc.This marketing function help Ikea to assure customer about the quality of product and alsoinfluence their decision regarding purchasing of product (Brooks and Simkin, 2012) .P2 Roles and responsibilities of marketing relate to wider organisationMarketing is one of the important department which is working to get positive resultsfrom business activities. It is essential to know what has to be done and when. In IKEA there arevarious departments through which association can make changes in roles and responsibilities ofworkers. There are various activities to achieve targets, so there must be proper coordination2
P1 Important Roles and Responsibilities of Marketing Function_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Strategy of Ikea
|14
|4228
|391

Marketing Essentials of IKEA : Report
|19
|4719
|77

Marketing Essential Assignment - IKEA
|14
|4103
|203

Basic Marketing Plan for an Organisation
|16
|5136
|163

Marketing Essentials For IKEA
|15
|3367
|193

Roles and Responsibilities of Marketing Function : Assignment
|15
|4580
|482