Improving Dove’s Employees’ Productivity

Improving Dove’s Employees Productivity 1
Improving Dove’s Employees’ Productivity
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Improving Dove’s Employees Productivity 2
Table of Contents
Literature Survey.............................................................................................................................3
Ways of improving the employee performance...........................................................................4
Team building...........................................................................................................................6
Incentives..................................................................................................................................6
Performance Appraisal................................................................................................................7
Uses of Performance Appraisal.................................................................................................8
Conclusions......................................................................................................................................9
Recommendations for Further Work.............................................................................................10
Glossary.........................................................................................................................................11
Reference List................................................................................................................................11
Appendix A: Project Plan..............................................................................................................15

Improving Dove’s Employees Productivity 3
Introduction
Organizations achieve their objectives through the engagement of the employees and the raw
materials. Employee productivity simply refers to the ability of an individual to effectively
perform a given task using available resources to have an optimum output or results(Dial
2017,p.25). Inadequate input of employees tends to lead underperformance of the organizations
leading to failure; therefore, all organizations have to strategize better ways of improving the
employees’ productivity aiming to make the organization productive.
Dove is the international UK based personal care brand that was funded in 1957 by the Lever
Brothers majorly to produce beauty soaps. Currently, the brand under Unilever has expanded to
create a wide range of products in different countries across the world, such as anti-aspirants,
body lotions, hair care, and skin care among many others (https://www.dove.com/
). Dove brand is ranked as the fourth leading deodorant brand in the world based on sales, and
this is as a result of the input and output of the employees. However, according to the CEO, the
company aims at becoming the best in the world, and therefore, it has to do all the major
competitors such Nivea, Rexona among others. The principal aim of this article is to determine
the significant ways in which the company can achieve the objective through improving the
employees’ productivity that will eventually translate into the entire performance of the
organization.
Literature Survey
The employee is the principal compensate of every organization and commonly refers to the
person hired to render services to the organization in exchange for monetary compensation(Terry
2014,p.1). Therefore, every organization depends on the performance/productivity of each

Improving Dove’s Employees Productivity 4
employee to achieve the target. Performance can be defined as the output needed for the
achievement of a specific objective and entails what task is done, how the job is done and what
has been achieved.
Conversely, employee productivity refers to the output in respective to the inputs per person
concerning a specific time frame (Malik,Aswan & Majeed 2016,p.564). Therefore, it means to
the number of goods and services produced with the amount of the resource used and is
measured through the following method:
Productivity= (quantity of services produced/ amount of resources used) x 100%
Since productivity relates to the amount of work created within a specific period, and it also
refers to the ability of an individual to produce a standardized amount of product and services,
then the term can also be related to the performance (Oryitz 2018, p.64).
Dove brand entails different categories of jobs such as the manufacturing, transportation,
marketing and promotion, human resources among others that have to interrelate to facilitate the
achievement of the objectives. These activities are performed by the employees who have
different skills of production, different level of motivation and dedication, different
communication styles and cultural background (Venclova 2013, p.26). All these factors tend to
affect the performance of an individual and the entire team, and therefore, needs proper strategy
and management.
Ways of improving the employee performance
In every human resource management of an organization, human resource is the significant
aspect that needs utilization for the achievement of the objective. The resource, therefore,
requires effective and efficient management, and this can only be achieved and improved