Improving Organizational Performance and Employee Well-being: A Case Study of Crystal Travel

This report discusses the tools and techniques that can help improve organizational performance, such as KPIs, monitoring and feedback, 360-degree feedback, management by objectives, and rewards and compensation. It also highlights the importance of employee well-being in improving motivation and performance. The report includes a PESTLE analysis of Crystal Travel, a local travel agent in the UK.

Business Management
BMP4006
People and Performance
Assessment 1
Case Study: Crystal Travel
Semester 2
Submitted by:
Name:
ID:
1

Contents
Introduction 3
What tools and techniques will help improve
organisational performance? 3
The role of employee wellbeing in improving motivation
and performance 5
Conclusion 6
References 7
Appendix: PESTLE Analysis of Crystal Travel 8
2

Introduction
People performance is a process which focus on utilizing all the existing
qualities which assist in maximizing the potential of the individual. The management
of people involves various activities like recruitment of fresh talent, retention of
existing workforce and properly utilizing all the available human resources within the
organization. This way the administration of the business measures the performance
of the employee's. It also helps in maintaining a peaceful and positive environment
which encourages the workers to work in an effective and efficient manner. The
company on which the report will be prepared is Crystal Travel which works as a
local travel agent in UK. The different measures which the business can use for
improving the overall productivity is discussed in the report. The value of employee
well-being in increased motivation and productivity is also covered in the report. A
PESTLE analysis on Crystal travel agency is also examined in the report.
What tool and techniques will help improve organizational
performance?
It has been seen that the success of every business is directly dependent on
effectiveness and efficiency of the workforce. It assists in performing all operations in
a smooth manner which will ultimately result in achievement of goals and objectives.
The organization's can use different equipment's and tools for improving the overall
performance of the business(Al Issa,2020). There are various software which can
help the companies in evaluating the productivity of its workers on a regular basis.
This will enable successful running of business operations. These various tools
which can be used by Crystal travel are mentioned below:
 Key Performance Indicator and Metrics- This is considered as an effective
method to enhance the performance of the business. The KPIs allow the
management to take strong and effective decisions for the success of the
organization. Crystal travel should set KPIs which assist in completion of the
targets of the business. The main aim of the KPI is monitor the health of the
company and evaluate the progress over time. The organization can set
3

various indicators like Traveler satisfaction, Average trip spend by customer's
and percentage of changes, re-bookings and cancellations. This will find the
difference between the standards set and the actual performance.
 Monitoring and feedback- It has been seen that providing proper
supervision and guidance helps in enhancing the quality and effectiveness of
work. The continuous monitoring ensures that the task or assignment is
properly performed. The feedback allows the individual to make assessment
and focus on those areas which needs improvement(Băeşu, and Bejinaru, 2020)
. This will assist the organization's to gain a competitive advantage in the
market. Crystal Travel can provide valuable feedback to the employee's on a
weekly or monthly basis. This will help the business in achieving the targets
and objectives within a specified time period.
 360 degree feedback- It is related to the feedback which is given by the
peers. The feedback which is provided to the individuals help in proper
assessment of the existing performance. It is very essential to have an idea
from the other person's prospective. The feedback provided by the peers can
be both positive and constructive. Crystal Travel has appointed a team leader
who is responsible for managing all the team members. For ensuring the
proper quality of the work, valuable feedback is provided in relation to the
task. The 360 degree feedback helps in overall evaluation and analysis of the
present situation. The value of peer review needs to be understand for
improving the performance and collective team spirit in the organization.
 Management by objectives- It ascertains the specified targets which needs
to be achieved and determines the methods to attain these objectives. This
becomes very beneficial on the tasks where the employee's are required to
perform only one work at a time(Baporikar, 2021). Crystal Travel should identify
the areas which needs attention and prepare effective policies for bringing
improvement. This will help the company in channelizing the efforts in a right
direction which result in fulfillment of all objectives and goals. The
management of the business shall prepare the standards through which it can
measure the performance of the organization.
 Rewards and compensation- It is an essential aspect which needs to be
considered by every business. The organization's should try to analyze the
requirement and needs of the workers for giving a suitable solution. This will
4

assist the management of the company to formulate strong and effective
policies. Crystal Travel should make incentives plans for rewarding the
employee's based on their efforts. Reward may be in any form such as
increment, holidays, promotion, bonuses, shares or any other(Bedford, and
Kucharska, 2020) . This will boost the moral and job satisfaction of the workers
towards the work. The employee's will work with full efficiency and dedication
after getting the rewards and compensations.
The role of employee wellbeing in improving motivation
and performance
The employee well-being is a state of mind which possess good mental and
physical health. It play a very crucial role in increasing the contribution of workers to
the success of the organization. Every business should evaluate the present working
conditions of the employee's in order to provide a better work culture and
environment(Chudasama, 2021). Crystal Travel should make sure that all the
employee's are working with a free mind which will lead to better quality of work. The
company should focus on taking care of the workers for better achievement of goals
and objectives. The importance of employee well-being is discussed below:
 Enhanced productivity- The main reason behind the productivity and
efficiency of employee's is job satisfaction. It has been seen that when the
workers are not in a good state of mind, it directly impacts the quality and
performance of the whole organization. It is very essential for the businesses
to keep a check on the well being of the employee's. It has been observed
that dissatisfied workers are tend to quit the job early. This increases the
overall cost of recruitment of the organization(Enríquez-Díaz, Castro-Santos, and
Puime-Guillén, 2021). Crystal Travel has to focus on providing various
programs for ensuring the positive environment of the whole company. This
will also motivate the employee's and encourage the workers to perform their
work in a effective and efficient manner. The company can arrange various
training's and other extra curricular activities which reduce pressure from the
mind of workers.
 Build and sustain a high employee morale- Every business shall ensure
the well-being of its employee's which will provide assistance in boosting the
5

moral and confidence of the workers. This is a sense of security in the mind of
employee's regarding the value and importance given to them by the
company. Crystal Travel can improve the performance of the business by
taking care of the employee well-being. The company realizes the value of the
workforce in achieving the objectives and goals of the business. The health
and safety factor should also be considered by the organization towards
fulfilling the needs and requirements of the workers. This will assist the
business in sustaining in the industry for a long period of time. The overall
performance and productivity can be improved by Crystal Travel with the help
of different measures like performance appraisal.
 Better talents with effective decision making- The reputation of the
company is very important for doing business in the market. When the
management of the organization promotes the work life balance of the
workforce, then the overall image of the company enhances in the market.
Crystal Travel can attract a large number of qualified and talented candidates
for working in the business. It also helps in retention of the current skilled
employee's in the organization(Purba, Fransisca, and Joshi, 2021). The well-
being of the workforce of Crystal Travel helps the management in taking
essential decisions which will contribute to the accomplishment of targets and
objectives of the business.
 Improved CRM- It is very essential for every business to manage a healthy
and positive relationship with its customer's. It has been seen that the way the
organization's treats its employee's is reflected in the manner in which the
workers behaves with the customer's. It becomes very important for the
businesses to give respect and freedom to the workforce for expecting proper
and well behave with the clients. Crystal Travel should try to practice those
methods which help in encouraging and motivating the workers and also
increases their job satisfaction. The activities which can be undertaken by the
organization are skill development training's and other ground training's. This
will enhance the engagement of the employee's in the operations of the
business(Yoshikuni, and Lucas, 2021). All this will lead to fulfillment of the
requirements of the consumers.
6

Conclusion
From the above report it can be concluded that people management is directly
related to the increased performance of the organization. There are variety of
methods and measures which can be performed by the organization. For improving
the performance of the businesses performance, organization can use various tools
and techniques which will enhanced the whole working system. Those tools are
feedback review, reward and compensation, objectives which is determines by the
management etc. All of that will assist them in enhancing the competitive advantage
in the marketplace for the Crystal travel. Furthermore, in this paper It will also
discussed about the importance of well-being of the worker in the sustainability
businesses environment. It improves the moral of the employee's and their loyalty
against the organization. These are the practices which will assist in accomplishment
of the goal of the organization in efficient and effective way.
7

References
Books and Journal
Al Issa, H.E., 2020. The impact of improvisation and financial bootstrapping strategies on
business performance. EuroMed Journal of Business.
Băeşu, C. and Bejinaru, R., 2020, July. Knowledge management strategies for leadership in
the digital business environment. In Proceedings of the International Conference on
Business Excellence (Vol. 14, No. 1, pp. 646-656).
Baporikar, N., 2021. Knowledge management for business sustainability. In Reviving
Businesses With New Organizational Change Management Strategies (pp. 30-44).
IGI Global.
Bedford, D.A. and Kucharska, W. eds., 2020. Relating information culture to information
policies and management strategies. IGI Global.
Chudasama, D.C., 2021. Strategies of the Successful Long-term Business. Nolegein-Journal
of Organizational Behavior and Management, 4(1).
Enríquez-Díaz, J., Castro-Santos, L. and Puime-Guillén, F. eds., 2021. Financial management
and risk analysis strategies for business sustainability. IGI Global.
Purba, G.K., Fransisca, C. and Joshi, P.L., 2021. Analyzing earnings management preferences
from business strategies. Journal of Financial Reporting and Accounting.
Yoshikuni, A.C. and Lucas, E.C., 2021. Knowledge Management Processes and
Performance: Key Role of IS Strategies in Knowledge Capture and
Utilisation. Journal of Information & Knowledge Management, 20(04), p.2150047.
8

Appendix: PESTLE Analysis of Crystal Travel
The tourism industry in considered as the most growing and developing sector
which is growing at rapid pace. Every tourism organization is assuring that they must
offer varieties of product to attract the potential customers on their respective
platforms. The PESTLE analysis is assisting to get improved picture of the business
environment of the respective industry. The PESTLE analysis in regard of Crystal
travel is mentioned below:
 Political – It reflects the political stability of the respective economy. Crystal
travel must take into political factors such as policies related o taxation, trade
policies and regulations related to trade. This organization can utilize the
benefits of the incentives in taxation which will improve in enhancing the
operations of the business.
 Economic- There are several essentials of economics which must be taken
into consideration by the companies. The mentioned organization must take
few factors into the account like income of buyers, interest rates and rate of
inflation. The business organization must prepare their policies in regard of
the mentioned factors.
 Social- This reflects the changes in the customer's preferences in the long
time period. The mentioned entity must be on the same pace if they want to
sustain for a long term in the market.
 Technological- This is the factor which keep evolving time to time. Each and
every organization must update their technology which they are implementing
in their businesses. Crystal travel must try to decreased the price of their
products and improve the quality of the services that they are providing. The
updated technology can assist the organization in attaining their goal.
 Legal- In this factor all the regulations and rules which are relevant to the
companies. All the businesses entity must abide by all the rules to continue
their operations smoothly. The organization which is mentioned in the report
must adhere all the laws for not getting into any kind of lawsuits or fine.
 Environmental factors- It is considered as the vital aspects in the
businesses life cycle. Every companies must take into consideration all the
9

factors which are related to the environment very seriously while performing
the operations. Crystal travel must exercise those methods which will not
impact environment and societies negatively. This will help them to get a
positive or better image in the relevant market.
10