Lowe's Inc. SWOT Analysis

This assignment analyzes the strengths, weaknesses, opportunities, and threats (SWOT) facing Lowe's Inc., a major home improvement retailer. It highlights Lowe's strong market position, brand portfolio, distribution network, and expanding ecommerce presence as strengths. However, it also identifies weaknesses such as limited global store reach and potential vulnerability to product recalls and competition. The analysis further explores opportunities for growth through increased online sales and international expansion, while acknowledging threats posed by economic downturns, housing market fluctuations, and intense competition.

Name: Frederick Wilson
Company Name: Lowe’s Inc
SWOT Analysis
Strengths Opportunities
Internal External Increase in the ecommerce and the e-sales. This
company has established their own online
websites through which they can carry on the
buying and the selling of their products. The
customers on the other hand are very much well
used to the online marketing.
They also make sufficient efforts in increasing the
home improvement. They are mainly attempting
towards making more energy efficient products.
The internal strengths
of this company are
strong market position,
strong brand portfolio,
strong distribution
network
In order to carry on the
business properly the
company it is
mandatory for any and
every company to be
able to understand the
grounds of strength and
then start improving on
it.
One of the major
strengths of this
company is a very good
market position. This is
done by the company
by adopting many
important aspects like
that of modern and
advanced technological
means. Some of the
important things done
by the company are the
usage of the advanced
modern technological
means like that of wi fi
technology, touch
screen technology, the
usage of barcodes and
several other such
means. These
advanced methods will
help in easing the
entire work for both the
company and the
customers as well.
They have also set up
The external strengths
of this company are
expanding the
international or the
global operations.
Growing online retail
spending.
Taking into
consideration the
modern scenario, the
company has decided
to keep place with the
rapidly expanding and
advancing scenario.
Online sales or
ecommerce is
something that has
gained rapid
importance over the
years. The customer’s
always demand the fast
and quick services. As
a result of which the
company has
developed an online
retail spending that has
made the task of
maintain the
aggregated measure of
the total retail sales in n
a very quick and easy
manner.
Another important
strategy that the
company has tried and
adopted all the
important means of
expanding their
business in the global
regions. They have
Frederick Wilson 1

the home delivery
system in order to carry
the goods to the
houses of their
customers.
Another important
aspect is the strong
and efficient distribution
system. They have a
large number of
distribution centers that
enables the company
to efficiently distribute
its merchandise to the
sources.
opened many new
outlets in regions
outside their local areas
of operation. This will
bring more number of
customers to the
company and will
naturally ear them more
amount of sales.
Weaknesses Threats
Internal External There is the problem of unemployment in US. As
a result of which there is less number of
consumers spending on the home improvements
and other company products. Apart from this there
are also a large number of competitors existing in
the market. The US housing market has suffered
major loses in the past few years as ,any home
owners faced closure This has directly and
adversely affected
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Product recalls and the
gender discrimination
lawsuits
It has very little or
negligible control over
the quality of the
products and can easily
become vulnerable to
the foreign policy.
The operation of this
company mainly takes
place in US, Canada
and Mexico. There are
however a huge lack of
physical stores in many
other countries and the
goods are only shipped
world wide
There are also chances
and incidences of
adverse and negative
effects on consumer
retention and the brand
loyalty.
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How the above information will be used:
The company can easily work upon its strength and understand its areas of improvement. They can
make further improvements in the online retail marketing sales and also on their system of the home
delivery, which will help in taking the goods from their store to the desired destinations of the
customers.
They must also consider opening up many new stores in those places where the goods are ship
delivered. The company must consider opening many new physical stores in those regions where there
is a lack. They must further utilize their e commerce and the m commerce sales. Apart from this they
can also work further upon the usage of much new and advanced kind of technological innovations
within their system which will help in increasing the accuracy and the speed of the work. There is also
the threat of a huge competition existing in the market. As a part of the customer retention strategy the
company must carry on using their marketing strategies and their advanced technological means in
order to carry bring more innovations within their products. This will prevent the shifting of the
customers to other alternative firms.
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