How Business Nature, Culture, and Environment Shape Business Organization

Business environment

Contents
Contents...........................................................................................................................................1
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
Explanation of how business nature, culture and environment helps in shaping business
organization.................................................................................................................................2
PESTLE analysis.........................................................................................................................2
SWOT analysis............................................................................................................................2
CONCLUSION................................................................................................................................2
REFRENCES...................................................................................................................................2
1

INTRODUCTION
Business environment refers to those aspects of the surrounding of business organization
which affect or influence operation of business organizations and determine its
effectiveness. In other words it is the aggregate of all conditions, events and factors are
surrounded of an entity and directly and indirectly impact on it. Success of an enterprises
depends on the skills of mangers how effficineclt their analysis their environment conditions
and deal with it. Business environment play essential role for running business entity as all
the policies, strategies, plans and even vision and mission of a company decided on the basis
of the environment in which individuals run their business. In order to understand
importance of business culture, nature and their external and internal environment impact
Cadbury has been taken. In this report effect on business environment factors on Cadbury
organization has been analysis. This report has identified how economical and non
economical factors affected mangers of Cadbury to built their polices. It also consider how
natural limited. Weather conditions, social relation with customer, preferences of public
directly impact on sustainability rate of business organization.
Overview of Cadbury:
Cadbury is one of the most famous multinational business organizations of United
Kingdom. The company provides high quality of confectionery products to their customers.
It was founded by John Cadbury in 1824, the entity successfully maintain their position in
competitive market from last 196 years. Headquarter of Cadbury is situated in Uxbridge,
London. At present time market area of Cadbury is spread over 50 Asian, American and
European countries. Main customers base of Cadbury is India, America, Ireland, New
Zealand etc. Cadbury provides various types of bars, bags, boxes, beverage, and products to
their customers. Dairy milk, Oreo hot chocolate, milky bar, born vita, boost, goody bags are
some of most famous products of Cadbury. With the changes in times now the company also
provides, ice cream, desserts, and started special offer products related to Christmas, Dewali,
Halloween festival. The company is popular for their high quality of services.
2

TASK 1
Explanation of how business nature, culture and environment helps in shaping business
organization
Meaning of business environment: The word is combination of 2 different words
business and environment. The term business refers as entities or organizations which are
engaged in industrial, commercial activites in order to provide products to their customers
to fulfil their demands. Environment is atmospheres within which a form survives or run
their business activities. Thus business environment encompasses all those factors that
affect a company’s operations, which can lead opportunities, threat of a firm, It considers
all factors and elements which directly and indirectly effect companies efficiency. Business
organization is divided into two parts, external environment and internal environment.
 Internal Environment: Theses includes all those elements which are controllable
and directly influence fire’s production capacity. It includes, organization policies,
structures, memorandum of association, workforce, premises in which it is situated,
financial capital etc. All these elements play essential role in an running
organization as without effective resource management policies business cannot be
achieved their goals (Petrescu, and Petrescu-Mag, 2016).
 External environment: Theses includes all those factors which are beyond the
control of mangers and which exist outside the organization. Due to beyond control
of the environment its success will depend to a very large extension its adaptability
to the environment. External environment future dived into 2 types of categories
which are mention below:
 Micro environment: The force which are close to the company and affect its
ability to work constitute is known as micro environment. It includes suppliers,
customers, financial institutions, creditors etc. It also known as operating
environment.
 Macro environment: It means general environment. Growth and survival of
business depend upon its adaptability to micro environment factors which consider,
economical environment, political environment, socio cultural environment, natural
environment etc. Economical and non economical are essential tool of macro
environment
3