Communication Barriers and Strategies for Improving Sales

Individual assessment

SOMETHING FOR EVERYONE
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procedures
Communication barriers-
Emotional barriers- These are those types of communication barriers which are
being faced by customers during this on-going pandemic situation as because most of the
customers things that due to lockdown they need not have to go out or attend any event. So
due to the impact of covid-19 they do not feel of purchasing retailing products. Something for
everyone needs to promote a brand so that customer feels to purchase their products
effectively (Li, 2018).
Physical barriers- This is also a type of a barrier which is commonly faced by
customers and due to which chosen enterprise is unable to focus on their improvement in
sales and growth. Due to the physical barrier customers find it difficult to try clothes of their
size because of the lockdown restrictions by the government and legislation. These physical
barriers also need to be sold by the organisation so that customers are able to do purchasing
easily.
Information barriers- Due to the on-going pandemic situation the business of retail
sector have been decreased and it is becoming difficult for customers to obtain proper
information about a product or retailers. This has been also seen that customers are unable to
put a trust on retailing industry whether to purchase or not and also if they purchase whether
it will be refunded or not (Mattos, 2017).
Technical barriers- Technical Barriers are also faced by customers for example in
context of related with this website issues like original website design automatically empties
customer's basket after 30 minutes which makes customer frustrated and the leaves the site.
Also another issue is that some of the products are listed as available and when they are
cleaned by the customers they become out of stock. Technical issues are required to be solved
in such a way that users find it easy to access the website in most efficient manner.
Cultural barriers- This is another kind of communication issue faced by customers
in which in website of a company only English language were to be seen as option and also
there were limited style which can be chosen by the customer on a particular day. Due to this
the sales of company was decreasing gradually.