logo

International Marketing Strategy of Talley Group Limited : Assignment

   

Added on  2020-01-23

10 Pages3233 Words34 Views
INDIVIDUALASSIGNMENT
International Marketing Strategy of Talley Group Limited : Assignment_1
TABLE OF CONTENTSTable of Contents.................................................................................................................................22. executive summary...........................................................................................................................33. MARKETING CHALLENGES.......................................................................................................34. PRODUCT POLICY DECISIONS..................................................................................................45. PRICING ISSUES............................................................................................................................46. PROMOTIONAL CHALLENGES AND ISSUES OF TARGET COUNTRY...............................57. SUGGEST SOLUTIONS.................................................................................................................58. OUTLINE HOW THE DEVELOPMENT & DISTRIBUTION......................................................8REFERENCES...................................................................................................................................102
International Marketing Strategy of Talley Group Limited : Assignment_2
2. EXECUTIVE SUMMARY Talley Group Limited is a firm privately owned in New Zealand. It is one of theagribusiness that is involved in providing sea food, vegetables and dairy products. Talley isinvolved in making sales of the products that is comprised of Fish, Flat fish, Shell fish, Squid,shark, Skate as well as Eel. The company has specialization in satisfying the need of the foodservice, retail, reprocessing market as well as wholesale. The target market of the company isHong Kong. The strategy of marketing mix that is being adopted by firm includes product as seafood. This is priced lower at initial level in order to attract the customers to a greater extent. Forthe purpose of distribution the firm would makes sales through outlet and online means. Furtherthe promotion would be carried out through social media and different advertising channels. 3. MARKETING CHALLENGES Different types of marketing challenges may arise while implementing the internationalmarketing strategy. While entering into Hong Kong market, language and cultural differencesmay arise for Talley. The cultural differences can be there because people in Hong Kong aremore familiar with the taste of meat. The consumption of meat among the people is also higheras compared to Fish & seafood. The labelling and packaging has to be in accordance with theneeds of the local customers (Terpstra, Foley and Sarathy, 2012). Further problem may arise incontent sharing as Talley is a European firm. Any kind of marketing message has to be shared bytaking into consideration the local language so that customers can understand the meaningappropriately. Good advertising and promotion is also needed so that people can become awareof the seafood products. There is wide range of challenges relating with marketing that is comprised of packaging,information of the content as well as advertising. It is important that advertising needs to be donein accordance with the language that is being understood by the individuals residing in HongKong. Through this they would be able to understand the product and services offered by theorganization in an effective manner (Czinkota and Ronkainen, 2012). As the product that isbeing sold by the firm is seafood. Thus there is greater need for the firm to disclose the contentinformation. This is because in case it is injurious to health then it might affects the entire marketfor the Talley. It is significant for the business to comply with the requirement of the customers3
International Marketing Strategy of Talley Group Limited : Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Economic, Political and Legal Environment of Talley's Group Limited : Report
|11
|4105
|195

Marketing of Sea Foods in Indian Market : Assignment
|10
|3318
|44

International Marketing of Tally's Group : Report
|12
|3735
|146

Advertising and Media
|15
|1031
|54

International Marketing Plan Proposal for Coles Supermarkets Australia Pty Ltd
|13
|645
|55

Beyond Tokyo: Disney's Expansion in Asia
|12
|2703
|53