Management Styles and Principles at British American Tobacco

This document discusses the management styles and principles used by the CEO of British American Tobacco, their impact on employees, and the steps taken by the company to achieve higher performance. It also explores leadership styles, the effects of power and influence, different types of motivation, and provides corporate examples.

Individual Assignment

Table of Content
INTRODUCTION................................................................................................................................3
A) Management styles and principles, functions of management used by CEO of British
American Tobacco ..........................................................................................................................3
B)Steps taken by company in regard to company structure for achieving higher performance at
organisation culture and its impact on employees...........................................................................4
C) Leadership styles.........................................................................................................................5
D) Effects of power, influence and conflict ..................................................................................6
E) Different types of motivation used at British American Tobacco...............................................7
F) Corporate examples ....................................................................................................................8
G) Recommendations to enhance organisation performance..........................................................9
CONCLUSION..................................................................................................................................10
REFERENCES...................................................................................................................................10
Books and journals ............................................................................................................................10

·INTRODUCTION
British American Tobacco is one of the best British Multinational company manufacturing
and selling cigarettes, tobacco and other nicotine products, headquartered in London is globally
known for fast evolving best consumer services and dynamically evolving with competitive
standards. The report will be analysing management principles, functional styles adopted by CEO
and the steps taken by company to achieve higher performance growth goals. The study will be
also discussing leadership styles of CEO and effects of power, influence and conflict in bringing
on motivational working growth among employees. At further analysis there will be discussion of
motivation styles adopted and various corporate examples focusing on working growth goals, and
discussion of various recommendations which will generate new performance paradigms within
company revenue and goodwill within industry scenarios.
l壱A) Management styles and principles, functions of management used by CEO of British
American Tobacco
The CEO of British American Tobacco has been functioning with best optimum
management styles which have evolved as one of the greatest factor in succeeding new functional
working parameters to be adopted among gaining new scenarios.
·Jack Bowels is prominently known for working with best management styles which are
transformational management style and participative management style, where it could be
understood that he has been highly optimistic in bringing diversity among working employees
(Baker, Bech and Goodall, 2020). Transformational working style within management is focusing
to bring major new growth capacities among employees, where it enables charisma and actions of
motivation to be integrated. Leader has been also functionally active to bring wider changes with
transformational style where all employees are visionary motivated, and diverse new platforms are

provided to gain higher vision. Participative management is also another major important style
which has brought employees and leaders work together, gain ideas diversely and also enhance new
ideas and actions for gaining goodwill.
·Principles of management are highly important for bringing on new working growth among varied
scenarios, where CEO needs to integrate all targets overall completion within their working styles.
Jack Bowels follows Unity of direction management principle within company where teams work
with same objective, under direction of one leader goals and views, which ensures new action
oriented growth in longer run. This principle has also functionally developed wider revenue
growth for company operations and also factored on innovation widely to bring varied change.
· Unity of command focuses on bringing on cooperation among working roles and reduces chaos
among operations, as there is less revenue loss along with effective usage of all resources. Another
management principle is division of work where employees are specialized for gaining higher
synergy in their productivity, which enables outputs to be increased because there is an increase in
skills expertise and wider effective domains. Division of work promptly has made British
American Tobacco the best company within global dynamic industry where it is competitively
heading, and also pertaining focus on wide new growth goals among new synergy which is highly
bringing on new revenue standards (Capello and Buijs, 2020).
·B)Steps taken by company in regard to company structure for achieving higher performance at
organisation culture and its impact on employees
There are various new steps taken by company for achieving higher productive growth
goals among company structure, which will generate new working avenues efficacy onto new
operational records and to build inner strength within organisation culture. CEO Jack Bowels
focuses to generate high diversity among workforce where varied new platforms are governed to
them , for showcasing new ideas and providently also focusing on innovation to be implemented
within longer time run. British American Tobacco has been succeedingly focusing on generating
new vision among industry paradigms, gaining new ideas actively among leaders and employees
working actions where new efficiency can be obtained widely.
·There is task focused cultural growth parameters where CEO focuses on corporate excellence
among building employees strengths, keenly promoting larger vision to be diversely active for
consumer focused services. It can be understood to be also prominently focused on keeping up
with innovation and new leveraging goals where wider leadership enables management to
accelerate diverse actions, gain longer term efficacy among goals. Regular brainstorming sessions
and interactive meetings enable to build motivation within employees to keep up with new

functional diversity of thoughts where all new ideas are appreciated within interactive sessions
(Dantic, 2020).
·CEO of British American Tobacco has been bringing in diverse working culture where Adrocracy
organisation culture is worked on which is based on energy and creativity development where
employees are given varied new functional working opportunities by leaders to take active
decisions with risk, which develops innovation. Experimentation factor is widely given high
emphasis in communicating new growth goals and generating functional diversity among major
new determinants , which will keenly bring growth in revenue and wider industry goodwill also.
· The British American Tobacco uses new working horizons to be dynamically evolved as major
developing company on global level, where technical innovation factors working within are strong
and also digital marketing presentation is good, The brand is also focusing on collaboration,
expansion where working with new innovative mindset and larger new technical innovation on
digital platforms will be one of the key goal to be achieved. Matrix company structure is followed
by CEO, Jack Bowels in which employees report to two or more managers working rather than one
manager overseeing all aspects within projects which builds on wider technical efficiency (Dent,
2020).
·C) Leadership styles
Leadership styles play high immense role in building new productive growth of employee
strengths and generating communicative vision with smart operational goals and indulgence with
new diversity of platforms. Leadership style forms the base of actionable working goals among
leaders and employees in groups, where working scenarios are widely shifting and prominently
active to generate new working vision. The leadership style used by CEO of British American
Tobacco has high importance for generating new innovation understanding goals among working
parameters in employees and to develop larger goals, which will enable target completion at time.
CEO Jack Bowels has been working with transformational leadership and Laissez-Faire leadership
style, where there are varied parameters analysed which has made it one of the best serving
company in industry.
·The transformational style of leadership is a theory which puts focus on fact that when leader
works with teams with major coordination for bringing on execution of change, there is
inspirational growth along with vision motivated. Transformational leadership is an integral part of
company productive scenarios, where technical innovation when strong pools in new growth and
also employees feel motivated to work with high dynamics and flexibility. CEO Jack Bowels is
also active for generating wider productive new decisions by collaborating with employees,

handling brainstorming sessions and varied ideas formation interactive sessions which generates
longer term working goals (Golensk. and Hager, 2020).
·Laissez-Faire leadership is also another leadership style where leaders make few decisions and
enable staff within company to choose new appropriate workplace solutions through which new
functional innovation is generated. Employees are also prominently indulging in group discussions
with supervisors , managers and leaders to take training opportunities and also work towards
diverse goals which motivate them to serve on larger platforms. This leadership style has yielded
high focus on developing stringent diversity of thoughts among company functional attributes,
leveraging new thoughts to be inbuilt and also work with high dynamics of working standards.
These leadership styles of CEO Jack Bowels have made him one of the most active CEO, for
keenly evolving on new platforms and also taking new efficacy steps for functionally be active for
longer visionary changes which will accelerate growth.
·D) Effects of power, influence and conflict
There are various working scenarios where effects of power, influence and conflicts can be
understood as highly important for company to generate new working avenues functional
enhancement, within longer time period in competitive industry dynamic standards and to
accelerate effective targeted growth.
·When power and influence are exercised negatively by leaders or managers there is downfall in
performance metrics, as employees do not feel free or motivated to yield focus on operational
growth goals. On other hand power and influence when used positively to bring ethical corporate
enhancement among working parameters , it will potentially motivate them for new ideas
evolvement. The CEO of British American Tobacco is highly developing platforms for positive
usage of vision , new corporate growth and influence among employees to be done widely by
enforcing new theories and principle. Positive working culture is one of the major attribute through
which company has succeeded to be highly transformative among working scenarios , generating
new working records and to be optimally active for new productive sessions (Hammad, Samier and
Mohammed, 2020).
·The power and influence factors have been bringing on new corporate growth levels among
working scenarios, among working levels and also to generate stronger performance goals. Conflict
at workplace is also highly important where negative impacts of conflicts disables management to
be active on working on new arenas with generating new ideas, keenly promoting corporate
governance ethics. It could be also understood that conflicts and negative power in correlation
with each other prominently bring delay in functional excellence where CEO has focus to give

positive empowerment of new thoughts and actions. Jack Bowels is highly charismatic and widely
focusing on bringing large diversity working standards among corporate levels, productive
functional growth attributes and also to promote new rational working avenues (Kusi, Opoku-
Danso and Afum, 2020).
·E) Different types of motivation used at British American Tobacco
· Motivation is a process that is used by management of company to influences individuals to
perform specific task in particular manner so that firm can gained competitive advantages.
Motivation is required by each and every individuals that are working in organisations as it create
desire or wants or the reason why they have to complete particular task (Nguyen, 2017.).
Management of British American tobacco have make use of both process and content theories of
motivation to inspired employees to put thier best for growth and success of enterprise. Such as:
·Content Motivation theory: It emphasis on “ What” motivates an individual thus management
spend time in understanding why and how people are motivated. Maslow need hierarchy theory of
motivation has been used by manager of BAT to coordinate and cooperate individuals to work as a
team for common goals. Such as:
·Phychological needs: It includes most basic needs of people such as better food, clothes and
shelter s that motivate people to work hard for achievements of company goals. Management of
BAT have fulfill all phychological needs of people by providing them attractive incentives, salaries
and wages.
·Safety and security needs: After satisfaction of phychological needs, employees are only
motivate to work for organisations when they are offered safe and secure working environment.
Therefore, BAT manager by ensuring that employees are provided healthy, safe and secure working
places is able to influences them to put more efforts (Rahbi, Khalid and Khan, 2017).
·Social needs: Most of the people likes to make freinds in order to share their feeling, ideas and
views so manager by designing appropriate organisational structure has facilitates communication
between individuals. BAT manager have promoted free and open communication culture that offer
ease to employees to easily exchanges information or satisfy its social needs.
·Esteem needs: Employees are motivated when they are rewarded, respected for thier achivements
thus manager of BAT have always promoted employees that have work effectively in particular
financial years. Several techniques and tools have been used to reward and recognise employees
that have put extra ordinary efforts for benefits of organisations.
·Self actualisation needs: British Anerican tobacco manager provides opportunities to people to

make use of their existing knowledge, capabilities and experienced to complete particular task.
Thus, management by delegating authority and power to take certain decision is able to create
feeling of belongingness and motivate them to work for accomphishment of company goals.
·Process motivational theory: These theory considered “how”or “the way employees are
motivated to perform specific task”. Adam equity theory is used by manager of BAT such as it
have ensured that all people are provide equal chance to share their view, being promoted in the
organisation. Company by ensuring equality or by not discriminating among employees on basis of
gender, caste, religion in terms of providing wages, promotions and responsibilities is able to
retained maximum employees (Oban, 2018). Therefore, process motivational theory have
contributed in enhancing performance and productivity of employees and achivements of company
goals.
·F) Corporate examples
As per the views of Penttinen, Raitala and Kantola, 2020 there are various corporate
examples which enable us to evaluate how management and leadership styles at British American
Tobacco are strongly working for generating new working standards, larger governing goals and
new efficacy operations. It can be also understood that CEO is determining varied new relative
aspects, for potentially also availing new working scenarios within larger goals. It is also
prominently understood as one of the major working aspect to develop new productivity standards
within company where CEO has been uniquely evolving as major phenomenon for new functional
growth goals and to yield focus onto wider domains. The company has been bringing on varied
new functional paradigms by operating new working skills among employees, to serve as per
consumer demands and to be working on major goals within new productive scenarios. It could be
also analysed by research developed within authors research papers that British American Tobacco
has high goodwill in industry and consumer goodwill, which has majorly built new productive
profits to be generated among working levels. The CEO has been actively indulging in building on
new focused on growth operational activities where best new services have been progressing
onwards, to promote high cultural working hemisphere and synergy of cooperation on larger
scenarios. The corporate excellence is one of the best attribute where company is heading its
functional performance avenues, larger vision to be cooperated widely and also majorly heading
toward new goals onto higher parameters. CEO also focuses on motivational levels among
employees to keep on new scenarios actively evolving new growth goals, pertaining focus on
major evolving goals and to generate larger recorded avenues which enhances vision to be
formulated.

l壱G) Recommendations to enhance organisation performance
On the basis of above analysis and discussion, it can be stated that there are few changes
that can be made by British American Tobacco to increase its overall performance and brand image
in minds of customer’s. Such as:
·Management needs to changes its styles as per situations and circumstances in order to retained
satisfaction level of employees and deliver qualitative services to customers. Coaching and
persuasing are some other management style that could be used by manager of BAT in order to
infleunced employees to complete their task in best possible manner.
·Manager of BAT by making modification in its organisational structure can easily coordinate and
cooperate diverse employees to work for common goals. It needs to clearly specify particular task
that would be performed by specific individual so that there is no confusion.
·Several measurement needs to be taken to improve organisation work culture such as proper
guidance and supports should be provided by leaders to employees. Leader needs to guide or
provide appropriate direction that they have to follow in order to complete specific task. Thus, it
will contribute in reducing overall wastage of time and efforts of individual and helps in getting
better outcome (Kispál-Vitai, 2016).
·Management of British American Tobacco in order to reduce conflict among employees or misuse
of power should take regular feedback from employees or make use of innovative technologies.
Such as manager by using innovative technologies can monitors the reason or circumstances that
cause conflict among several individual thus find appropriate solution which can be used to resolve
their issue.
·CONCLUSION
The report has concluded that participative and transformational working styles of
management are used by CEO of British American Tobacco, where company operations have been
widely heading with smart operational goals and new innovation parameters. It could be also
concluded that there are new working efficiency goals developed by leaders through brainstorming
sessions and also to accelerate growth, leaders uses transformational leadership and laissez-faire
theories. The study has also concluded motivational theories and impact of power, influence and
conflict at workplace which develops new working excellence, within longer run for keeping up
with high innovation standards. Study has been also concluding that there is keen growth goals
evaluated on new determinants, where leader is widely focusing on innovation standards and
communicating vision onto wider domains which will exercise higher profits in future (Selvarajah,

Meyer, Jand Sukunesan, 2020).
·REFERENCES
·Books and journals
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management: a cross-sectional survey. BMJ Leader.
Capello, M.A. and Buijs, H., 2020, October. Ten Years Forging Business, Management and
Leadership. In SPE Annual Technical Conference and Exhibition. Society of Petroleum
Engineers.
Dantic, D., 2020. Public Vs. Private Management and Leadership Styles: What are the impacts of
hiring a manager from the private sector into the public sector on employee retention,
morale and department success?.
Dent, M., 2020. The management and leadership of support workers. Support Workers and the
Health Professions in International Perspective: The Invisible Providers of Healthcare,
p.59.
Golensky, M. and Hager, M. A., 2020. Strategic leadership and management in nonprofit
organizations: Theory and practice. Oxford University Press.
Hammad, W., Samier, E.A. and Mohammed, A., 2020. Mapping the field of educational leadership
and management in the Arabian Gulf region: A systematic review of Arabic research
literature. Educational Management Administration & Leadership,
p.1741143220937308.
Kispál-Vitai, Z., 2016. Comparative analysis of motivation theories. International Journal of
Engineering and Management Sciences, 1(1). pp.1-13.
Kusi, L.Y., Opoku-Danso, A. and Afum, E., 2020. Improving Performance of Public Universities in
Ghana Through Talent Management: Does Leadership Support Matter?. Global Journal

of Management And Business Research.
Nguyen My, L., 2017. The impact of Employees motivation on organizational Effectiveness.
Oban, C., 2018. Part 3: Process Theories of Motivation.
Penttinen, M., Raitala, L.,. and Kantola, J., 2020, July. The Effects of Leadership and Management
to Organizational Atmosphere and the Impact to Cash Flow Earnings: A Study from
SME-Companies in Finland. In International Conference on Applied Human Factors
and Ergonomics (pp. 161-166). Springer, Cham.
Rahbi, D. A., Khalid, K. and Khan, M., 2017. THE EFFECTS OF LEADERSHIP STYLES ON
TEAM MOTIVATION. Academy of Strategic Management Journal, 16(3).
Selvarajah, C., Meyer, D., Jand Sukunesan, S., 2020. Managerial Perceptions of Leadership in Sri
Lanka: Good Management and Leadership Excellence as Foundation for Sustainable
Leadership Capacity Building in Post-Civil War Sri Lanka. Sustainability, 12(4),
p.1307.