Business Decision Making Assignment - B&M and Home Bargains

Individual Business Report and
Presentation

EXECUTIVE SUMMARY
Decision making refers to main part of the modern management. The decisions are made
to retain activities of business as well as functions of company. In this report discussed about the
data collection from primary and secondary methods. There has been questionnaire developed
and respondent has been selected by using the random data sampling method. In the secondary
method of data collection, Market Share and Earnings before Interest and Taxes (EBIT) has been
determined and interpreted in an effective manner.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
PRIMARY DATA COLLECTION.................................................................................................1
Data collection........................................................................................................................1
Sampling Techniques.............................................................................................................1
DATA ANALYSIS..........................................................................................................................5
Primary Data...........................................................................................................................5
Secondary Data.......................................................................................................................8
KEY FINDINGS, CONCLUSION AND RECOMMENDATION...............................................13
Findings................................................................................................................................13
Conclusion............................................................................................................................13
Recommendations................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business decision making refers to process through which firms make the better decisions
before beginning new business venture or enter in to new market place. It is procedure of making
the choices though determining decisions, collecting information and also assessing the
alternative solutions. This present report is based on discounters B&M and Home Bargains in
UK which has left UK large supermarkets in order to remain the competitive and then prevent
from reducing market shares. In this present report will be discuss about the primary data
collection and analysis by developing questionnaire. The secondary data collection methods will
be used to gather 3 years data on Market Shares and Earnings Before Interest and Taxes (EBIT).
PRIMARY DATA COLLECTION
Data collection
Data Collection refers to method for gathering the information and data from the different.
There are two different types of Data Collection method primary and secondary. In primary data
collection method data is collected for the first time and different sources of collecting the
primary data are questionnaire, observation, surveys, focus group, interviews and many others.
On the other hand in secondary method data is already collected through some other person or
affected and various sources of collecting the secondary data are articles, books, internet sources
and many others.
Sampling Techniques
Sampling refers to subset of people from whole population. Under this, researcher selects
some people from the whole population and selected by researcher for collecting the data and
information in a better manner. Random data sampling is a method to select the response from
whole population because this method is unbiased and provide equal opportunity to all the
respondents in a better manner.
QUESTIONNAIRE
Name:
Age:
Gender:
1