Customer Psychology in Marketing: Case Studies of Expedia and Starbucks

INDIVIDUAL CUSTOMER
PSYCHOLOGY

Table of content
 Introduction
 Organizational overview
 Concept, Theories and contemporary thinking with customer psychology
 References

INTRODUCTION
Psychology:
 It is the study of mind and the behaviour. Under this aspect psychologist engage themselves in the study of
human mind and try to evaluate the behaviour (Schwarz, (2018)).
Marketing:
 It refers to the action of the business that is used to promote the sale of the business and its products.
Psychology and marketing:
 There is direct and major relation between the buyer behaviour and the marketing concept. This means that the
marketing of the product is designed by considering the human psychology.

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