Motivation Factors and Business Model Canvas for a New E-Business Idea

Individual essay

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1. Motivation factors to create new e-business ideas .................................................................1
2. Introduction to the company by creating a Business Model Canvas along with elaboration
on all the elements.......................................................................................................................3
3. How new business idea benefit society or environment ........................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital business undertake use of technology in order to create new business model as to
offer satisfaction to customers. It is fast and frequent way through which needs and demands of
consumers are fulfilled (Park and Mithas, 2020). Present report has been conducted on a new e-
business idea, in this a company food junktion is looking forward to offer their products and
services digitally in the marketplace of Malaysia. In this report formative discussions has been
made on motivation factors to develop new e-business ideas and business model canvas.
TASK 1
1. Motivation factors to create new e-business ideas
E-commerce business is not that much easy journey, as in this there are many challenges
associated with this that can affect profitability. However, there are number of advantage
prevailing in this business that acts as motivational factors that significantly influence individuals
to create new e-business ideas. It has been evaluated that multi channel marketing, conversion
rate, consumer retention, acquisition cost are some of the significant factors that motivate
towards taking advantage of this business mode:
Multi channel marketing:
E-commerce business significantly provide wide range of opportunities to an
organisation, as in this with the help of internet business owner can expand their marketing
efforts and can conduct their marketing activities via multiple channels (Kumar, Vatavwala and
Kumar, 2020). In order to conduct present business via e-commerce food junktion owner can
undertake use of referral marketing, Email, marketing, social media and affiliate marketing in
order to effectively broaden their reach.
1