Operations, Logistics, and Supply Chain Management of Jaguar Land Rover

Individual Essay

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Organisations includes various methodologies in their business to improve its
performances. There are two main factors on which an organisations focus on. They are: logistics
and supply chain management. This basically is the flow of the goods. This flow is between the
origin point and consumption point which helps in fulfilling the requirements of the company,
maximize the customer value and achieve sustainable competition. This report contains
operations, logistics and supply chain management of “ Jaguar Land Rover” which is a luxurious
brand for vehicles. It also contains new product development process and logistics mix of the
company (Fontes and Freires., 2018).
MAIN BODY
Jaguar is a British luxurious brand of vehicles of Jaguar Land Rover, who's head office is
situated in Whitley, Coventry, England. It was founded in 1922 by two motorcyclist named:
William Lyons and William Walmsley, where they were initially producing motorcycle sidecars
under the company named as Swallow Sidecar Company. Later the company entered into the
industry where they were manufacturing cars. The name of the company was changed to jaguar
in 1945. The company was merged in the year 1966 with British Motor Corporation which
resulted in the enlargement of the company. Jaguar easily gained success because of its advanced
technological cars and great marketing skills.
In 1990, ford acquired jaguar and this acquisition lead to the growth of it at international
level as it got expertise from the ford company. Ford motors again in 2000 acquired the land
rover company to expand its business. In 2008, the ford company sold both the companies
acquired i.e. jaguar and land rover to Tata motors which is an Indian car manufacturing
company. Later Tata motors decided to combine both the companies. The jaguar car company
was solely responsible for the production of jaguar before it was merged with land rover on 1st
January 2013. After the merger it was named as “Jaguar Land Rover”.
Jaguar is a famous brand which is well known for its luxurious cars and sporty designs.
While Land Rover is famous for the manufacturing of SUV's. These are both the successful
companies and the merger helped the companies to grow more by combining the operational
strategies and expertise in technology. When both the companies were part of ford company,
they were jointly being engineered at Coventry, England. This not only helped the company to