logo

Tata Motors Limited and Atlassian Competition Planning Report

6 Pages1428 Words78 Views
   

California State University, Fresno

   

Competition Planning (Marketing 188)

   

Added on  2020-03-04

About This Document

This research report will discuss two companies, Tata Motors Limited and Atlassian. Tata Motors is India’s largest vehicle manufacturing corporation and its headquarter is situated in Mumbai, India. On the other hand, Atlassian is an Australian software company that develops team collaboration tools for organizations. This report will describe Tata Motors' and Atlassian's marketing competition strategy, business model and CAGE Framework. 

Tata Motors Limited and Atlassian Competition Planning Report

   

California State University, Fresno

   

Competition Planning (Marketing 188)

   Added on 2020-03-04

ShareRelated Documents
Running head: COMPETITION PLANNING 0Competitive Strategy
Tata Motors Limited and Atlassian Competition Planning Report_1
COMPETITION PLANNING1Table of ContentsTata Motors................................................................................................................................2Competitive Strategy..............................................................................................................2Business Model......................................................................................................................2CAGE Framework.................................................................................................................3Atlassian.....................................................................................................................................3Business Model......................................................................................................................3Competitive Strategy..............................................................................................................4CAGE Framework.................................................................................................................4References..................................................................................................................................5
Tata Motors Limited and Atlassian Competition Planning Report_2
COMPETITION PLANNING2Tata Motors Tata Motors Limited was incorporated in 1945 and it operates in the automotive industry. It isIndia’s largest vehicle manufacturing corporation and headquarter is situated in Mumbai, India. Tata owns various automotive companies along with luxury car brand Jaguar Land Rover. The company is a part of Tata groups and it manufactures cars, trucks, vans, and othervehicles. The company had revenue of US$42 billion in 2016 financial year. The reason for selecting Tata is that the company is the largest player in the Indian market, with its low cost and fuel efficient vehicles such as Tata Nano. The company has increased its presence in the international market with projects such as Jaguar Land Rover acquisition and Marcopolo jointventure. Competitive StrategyTata is popular for its fuel efficient and low-cost vehicles in India. In Indian automotive market, the demand for a luxury vehicle is low and there is significantly high demand for low-cost efficient vehicles. Tata focuses on the vehicle requirement of their customers which include fuel efficiency, low-cost, comfortable size, and durability. The company designed a car called “Nano” priced at US$3000, for the lower class families of India. Tata believes in constant innovation according to the requirements of their customers (Becker-Ritterspach & Bruche 2012). The key component of Tata motors success is their supply chain superiority. The company plan with their suppliers to reduce the cost of Nano to $3000. Tata has clearly defined their market in India and the company has gained a significant amount of reputation and trust. Tataleverage this asset to become a global competitor and ensure their sustained growth and long-term success. Tata has acquired British luxury car brand Jaguar Land Rover from Ford for $2.3 billion, which was significantly successful for Tata, providing them an opportunity to enter the international luxury car market (Wells 2010).Business Model The Tata business excellence model (TBEM) assists the company in focusing on providing low-cost quality vehicles to their customers. The company leverage their technical abilities and manufacturing capabilities to reduce the overall cost of vehicles. The company enhances its abilities through the implementation of superior procedures; therefore, Tata invests heavilyin technological research. Tata future strategy is to increase their footprint in the international
Tata Motors Limited and Atlassian Competition Planning Report_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Strategies for Tata Nano: Enhancing Demand and Sales
|12
|2663
|445

Operations, Logistics, and Supply Chain Management of Jaguar Land Rover
|8
|2493
|55

Business Environment Analysis for Jaguar Land Rover in UK
|14
|4293
|3

Product and Service Development
|12
|3718
|69

Innovation and Enterprise: Land Rover's Opportunity in Electric Cars
|10
|2939
|32

Contemporary Marketing Strategies for Tata Motors: SWOT Analysis, Competitor Analysis, and Budget Planning
|14
|1085
|388