Individual Marketing Communication Plan Report

Individual marketing
communication plan

Contents
Introduction.........................................................................................................................................3
Main body............................................................................................................................................3
Marketing communication plan.....................................................................................................3
Role and contribution in development of plan..............................................................................7
Reflection on team plan, performance and individual learning...................................................7
Theories and concepts of marketing communication....................................................................8
Conclusion............................................................................................................................................8
References............................................................................................................................................9

Introduction
The marketing communication is technique which company and business individual
make use for conveying promotional messages regarding the products and services. In
organisation marketing communication is important for increasing the sales volume by
persuasive, informative and positive messages. It offers new evidences by inspiring messages
about product and services. The marketing is considered as essential functional area of
business which includes communication and promotion of offerings that helps in attracting
and retaining of potential customers (Andrei, A.G., and et. al., 2017). The marketing
communication is described as all media and messages which company deploys for
facilitating communicate in market. It has two goals: first, to build and maintain demand, and
second, to position the product in the minds of target buyers by using communication
methods. The report is based on Tesco. It covers the marketing communication plan,
individual role and contribution in development of plan. Further, the report will involve
reflection on team plan, performance and individual learning along with some theories and
concepts of marketing communication.
Main body
Marketing communication plan
This defines to strategy for notifying the target customer viewers regarding the
product and services. The organisation take use of this in directive to influence the targeted
areas and market by having effective communication with its clients so as to help them in
uphold strong relation between customs and target market by promotion and advertisement of
products with appropriate channels and mediums. With the support of consumers, a
marketing communication strategy is used to establish a strategy through which targeted
customers can be linked and a proper investment with correct resource distribution can be
analysed (Bast, J., 2021). It assists in maintaining a distinctive selling proposition for clients
as well as meeting their demands in the market through numerous channels and mediums
such as online advertising, direct marketing, events, traditional marketing practises, and many
more. With the help of SOSTAC model the marketing communication plan is developed
which involves several factors.
Situational analysis