Individual Marketing Communication Plans

Individual marketing
communication plans

Table of Contents
INTRODUCTION...........................................................................................................................3
Marketing plan for Hotel Marriott...............................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is type of activity which is taken buy every organization in promoting their business
products and services. It also includes selling, delivering goods to customer, advertising or
another business (Camilleri, 2018). Marriott hotel is multinational varied hospitality company
that manages the function of hotels and lodging facilities. It was founded by J. Willard Marriott,
the largest hotel business in world with various number of availability in rooms. This report
evaluated about individual marketing communication plan for business.
Marketing plan for Hotel Marriott
Marriott corporation divided into two companies, Marriott international and hotel Marriott
corporation. It is first worldwide in offering to guest for booking their rooms online through
hotel website. The strategy of hotels believe that it could increase their sales a profit margin
against competitors and have doubtful chain with important number of loosing property or
money or hardly breaking equal (Hollensen 2019). The company is now running by J. Willard
sons and open its more hotels in developed countries.
External and Internal analysis of Marriott hotel-
Currently in making successfully have some efforts in growth and expansion of hotels revenue.
In developing more company has to analysis external factor which are as follows-
Political factor- The hotel dependent mostly on tourism and regulation of government fo
country. However, most world is travelling, the larger amount of taxes is taken from hotel
industry. They also have threat for terrorist attack in hotel. Marriott hotel welcome all the rules
and regulation which are given by government taxes and policy (Išoraitė, 2016). In political
factor, some hotel industry are performing poorly and have some bad impact towards the society.
Economic factor- Marriott is huge exchange rates for US dollar, which discourages people for
travelling America and tourists in foreign to visit US, high exchange rate can also disapprove the
business travel. Presently pandemic more peoples are avoiding travelling as their sources of
income is less and some have lost their jobs it is also big issue that faced by international hotels.
Long term fear inequality in growing income and human activity of middle class wages which
reduces the travelling opportunities or to stay in hotels.