Hospitality Operation Management in Marriott International
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Added on 2021-01-01
Hospitality Operation Management in Marriott International
Added on 2021-01-01
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INTRODUCTIONHospitality industry is a wide industry which is also known as service industry. It can befurther elaborated as hotels, travelling, lodging, theme events, etc. Hotels are well known part ofthe hospitality business. This report is based on operation management of Marriott Internationaland how various factors are involved in impacting the profit levels of the hotel organisation.Marriott International is a American International hotel company that manages andfranchise a broad range of hotels and lodging facilities. The organisation was founded in 1927 byJ. Willard Marriott and is now lead by Bill Marriott (Brown, Arendt, and Bosselman, 2014.). It isone of the biggest hotel chain in the world which is conducting its operations in more than 6,500hotel properties in 127 countries. TASK 1AC1.1: Analyse the nature of hospitality product and service areas.The hospitality industry is a service providing sector which deals in providing serviceslike accommodation, in room services, spa services and many more. Along with this, the hotelsare also into providing products like food,beverages, and so on. Marriott hotel is a well knownorganisation which is famous for its quality of products and services.Production and F&B- The production department of Marriott is responsible forproducing food dishes and bakery products which are then served in the restaurants of thehotel. The restaurants are taken care by the F&B department of Marriott. The food that isprovided is the product of the company where as, the services like serving food, handlingguests which are provided by F&B and Bars of Marriott International are the services ofthe respective company. Accommodation- Another service that is provided by Marriott International is roomaccommodation. The accommodation of rooms are handled by the front office division ofthe respective hotel. These rooms are divided into various categories which can bedistinguished by the in room services which are inclusive in the room followed bydifferent price range. Hence, the guest can stay according to its preferred budget andnumber of days enjoying the services provided by Marriott International.
Banqueting and Conference- Similarly, there are various banquets and Conferencerooms which are available for the service users to conduct their events and officialmeetings which are the service that are provided by Marriott International.AC1.2: Evaluate the different influences affecting patterns of demand within hospitalityoperations.The hospitality services of Marriott International are always in demand. However, thereare few factors that influence the demand of hospitality services of the respective hotelorganisation. These are as follow:Seasonality- It plays a major role in determining the flow of business. The highestseason of the business is usually during the festive season and atmospheric condition ofthe country. Perfect weather and festive season helps engaging more guests for Marriottthan other time of the year (Deery and Jago, 2015). Time- Time plays an important role in guests enrolment. There are more check insduring mornings along with more consumption of food services during meal time thanthe other time of the day. Similarly, the demand of the services of Marriott hotel likeaccommodation, restaurant services,etc. are high during weekends and holidays.Culture and Region- The location of the hotel property has a significant impact on thedemand of the services. The guests usually comes from all around the world due towhich there are different custom beliefs and language differences. These differentlanguages works as a hurdle in communicating with guests.AC1.3: Compare customer profiles and their differing expectations and requirements in respectof hospitality provision.Marriott International deals with large number of customers as being one of the largestchain of hotels. However, the requirements of every guest is different. These expectations can bemeasured by various characteristics. These are as follows:Spending Power- Spending power is the amount of money that a customer Everycustomer have different spending power. Hence, they expect the cost of theaccommodation and other expenses to be under their convenience (Denizc andMohammed, 2015). Hence, Marriott have distinguished price range of services in order tosatisfy customers needs.
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