Marketing Report for Travelodge

Individual
Marketing Report
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Table of Contents
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
Marketing TOWS for Travelodge..........................................................................................3
Company scenario:...............................................................................................................3
TASK 2............................................................................................................................................7
Three marketing campaigns for “Enabling a leading Brand” for a period of 12 months:. .7
TASK 3............................................................................................................................................9
Marketing mix plan:...............................................................................................................9
TASK 4..........................................................................................................................................11
Proposals on increasing customer services:.........................................................................11
Conclusion.....................................................................................................................................13
REFERNCES.................................................................................................................................14
Online:............................................................................................................................................14
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Introduction
Changes are taking place in the external environment and in the presence in the recent crisis
of corona virus have resulted into complete transformation in the way which organisations will
be leaving their business operations and functions in the coming future period of time. There has
been a complete shift in the way the people are looking at hospitality organisation especially
with high competition there is very few market areas that require services of hotels because
customer groups now have different requirements and they are not having preferences much for
such hospitality industry (William, 2019). There is requirement of something on part of
hospitality brands to adopt in this changing scenario of COVID-19 virus to deal with the crisis
and ensure that they are not impacting in a much negative manner.
Present report is based on Travelodge hotels that is famous brands of hospitality industry in UK
they are willing to establish themselves as leading brands in budget hotel market so there is a
new marketing campaign with the name called “enabling a leading brand” that is being started by
Travelodge. Present report is based on two different marketing scenarios that can be considered
by this organisation and for this there is development of three basic marketing objectives for the
coming time period of 12 months. Apart from this there is a marketing mix plan and there is
proposes on how Travelodge can be improvement of the customer service levels as a part of their
new marketing campaign (Travelodge: Comprehensive Business Analysis and International
Expansion Plan, 2020).
TASK 1
Marketing TOWS for Travelodge
Company scenario:
Travelodge hotels Ltd. is a group of hotels that is having presence in different parts of
Europe they are having operations across 500 hotels in different major city and all the regional
centres that is operating across 285000 rooms under the brand of Travelodge (Abeck, 2017). This
is having Hotel design and they are serving across 13 million people every year. And also having
buffet restaurants breakfast and bar cafe. Apart from this Travelodge is also providing online
services and property development services along with mobile reservation. They are having
presence across Spain, Ireland and UK their headquarters are present in Thames England UK.
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TOWS Analysis:
Strength Weakness:
1) Travelodge is having
strength of providing Budget
hotel services because they are
having affordable Room rates.
2) Travelodge is facility of
business account card where
they are appealing to business
Travellers by offering
convenient services and fast
booking (Al-Surmi, Caoand
Duan, 2020).
3) Travelodge has recently
started a sustainability
campaign that is having very
committed workforce that is
working towards green
program. This is providing a
competitive edge to
Travelodge among different
budget hotels and also luxury
Hotels it is also aiding to the
brand image and helping them
to main contribution towards
sustainable development.
1) Travelodge is not able to
equip their customers with a
wide range of products just
like luxury Hotels are
offering. They are offering
very basic facilities and not
any fancy in terms of interiors
or any type of aesthetics. They
are not a preferable choice for
people looking for luxury but
within reasonable range.
2) Travelodge is not able to
provide their customers with
large varieties of facilities and
offer their Customer services.
They are not able to provide
any type of room services
concierge services or porter
services.
3) Travelodge is not a ideal for
holding large family functions
for parties as there is
requirement of more space and
room that is not be able to
fulfil by the Limited spaces
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