Impact of Covid19 on Travelodge and the 'Enabling a leading Brand' Marketing Campaign

Individual Marketing
Report
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Abstract
Main purpose of preparing this report is to identify the impact of Covid19 over Travelodge.
Due to corona virus, different issues faced by hotel like heavy loss in earning, reduced number of
customers and many others. In order to deal with these issues company launched an effective
campaign known “Enabling a leading Brand”. This campaign helped them in attraction of large
number of customers and also increment of business sales by increasing awareness about the
brand among customers or in marketplace. Along with this, marketing plan was prepared by
company that includes different elements such as TOWS analysis, marketing mix, marketing
objectives etc. These are effective for hotel in enhancement of brand image and attainment of
competitive advantages easily. Along with this, some recommendations were provided to the
company about how to improve customer’s service level through “Enabling a leading Brand”
campaign.
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Contents
Abstract............................................................................................................................................2
INTRODUCTION...........................................................................................................................4
1. Marketing TOWS for Travelodge that simultaneously explains the marketing audits...........4
2. Determination and justification of the three marketing objectives..........................................7
3. Outlining the marketing mix plan that aid in achievement of set objectives...........................7
4. Ways that can be use by Travelodge for improving their level of customers as a part of their
“Enabling a leading brand” Marketing campaign.......................................................................9
CONCLUSION..............................................................................................................................11
Recommendation...........................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Marketing introduces to the set of institutions, activity and systematic process for developing,
communicating, producing and exchanging offerings that van value for customers, partners,
clients and society at large (Gottfried and et. al., 2018). In addition, it is an essential activity an
organisation used to promote the selling or buying of a service or product. Marketing includes
advertising, promotion, selling and delivering of products to customers or other business.
For this report, Travelodge is a given private organisation that operating their business within the
hotels and hospitality sector throughout the United Kingdom, Spain and Ireland. This hotel was
founded in 1985 by Keith Hamill and Peter Goweres (Kowalik and Klimecka-Tatar, 2017). Hotel
faced some issues or challenges due to crisis of corona virus such as reduced sales, heavy loss of
earning, inability to pay salary to worker, reduced large number of customers etc. In order to
overcome this issue, Travelodge wants to establish itself as the leading brand within the budget
hotel market with a marketing Campaign known “Enabling a leading Brand”. In order to fulfil
purpose of establishing the “Enabling a leading Brand” or overcoming the challenges associated
with corona virus, marketing plan will be produce by marketing experts that cover different
models or aspects such as TOWS analysis, marketing objectives, Marketing mix plan and
proposal to the business in improvement of customer service effectively.
1. Marketing TOWS for Travelodge that simultaneously explains the marketing audits
TOWS Analysis is a variation of the exemplary business device, SWOT Analysis. TOWS
and SWOT are abbreviations for various courses of action of the words Strengths, Weaknesses,
Opportunities and Threats. By breaking down the external conditions (threat and opportunities),
and an organisational internal condition (weaknesses and strengths), management can utilize
these strategies to consider the procedure of your entire association, an office or a group.
Management can likewise utilize them to consider a procedure, a promoting effort, or even
improving own abilities and experience.
Like a SWOT, a TOWS investigation will include the recognizable proof of an
association's strengths, weaknesses, opportunities and threats; be that as it may, regularly a key
analysis of a SWOT examination is that it doesn't show the connections between the various
components and classifications. For instance, a specific danger may make a shortcoming
considerably more noteworthy. Though a TOWS examination will hope to coordinate inward
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