Launching Beauty Giant Beautiful Forever Creme

Learn about the launch of Beauty Giant's new product, Beautiful Forever Creme, and its benefits, features, and additional services. Understand the STP strategy, targeting approaches, and positioning of the product. Discover how Beauty Giant aims to fulfill the needs of middle-aged customers and gain a competitive edge in the market.

INDIVIDUAL
PRESENTATION
1

TABLE OF CONTENT
 Introduction
 Need Product will fulfill in market
 Product’s benefits and features
 Additional services
 Additional experiences the customers will have
 Reason for buying
 Product’s features and capabilities
 Augmentation
 STP strategy
 Segment
 Measurable, Accessible, and Profitable.
 segment profile and its characteristics
 Apply Targeting approaches
 Positioning of product
 Conclusion
 References

INTRODUCTION
Within the competitive market it is important for cosmetic
firms to evolve as will aid them to be competitive within
the market. Present presentation includes launching of a
new product by Beauty Giant. Company operate their
services as a well renowned entity in United Kingdom
provinces. To ensure maximum customer base and long-
term sustainability marketing management of Beauty
Giant is planning to launch a new product Beauty Giant
Beautiful Forever Creme in marketplace.

NEED PRODUCT WILL FULFILL IN MARKET
New product of Beauty Giant fulfils need of middle age
customer as their skin is more prone to aging.

PRODUCT’S BENEFITS AND FEATURES
Main benefit that has been associated with the product is
that it comes up with natural ingredients. In addition to this
Beauty Giant Beautiful Forever Creme main feature is that
its price range is affordable as compared to competitors with
high quality results.

ADDITIONAL SERVICES
In order to attract customers attention, company offer its with
new products with an additional features in this, company offer
free delivery with no additional charges except the actual cost of
product. Beauty Giant provided it to their customers in different
kinds of packaging.

ADDITIONAL EXPERIENCES THE
CUSTOMERS WILL HAVE
Company new product comes with high quality. Along with
this results are seen to customers in one week. By using this
product middle age customers feel good about themselves as
their skin are more prone to aging and by using this
products they can slow down the process of ageing.

REASON FOR BUYING
 Beauty Giant have target customers of the age group of 30
years as by this age they start using anti aging cream in
order to slow down the aging process.
 Peculiar age group tends to be more sensitive towards their
skin and makes efforts for looking beautiful.

PRODUCT’S FEATURES AND CAPABILITIES
Main feature of product is that it shows result in one week. In
addition to the packaging of product is done in a very
attractive way as to attract attention of customers.

AUGMENTATION
Customers are king of market; along with this Beauty Giant
consider their customers as most essential element. Thus,
they offer significant benefits with their new product in
order to ensure their satisfaction and loyalty. In addition to
this, with their new product company will only charge
actual cost of product while ignoring any additional delivery
charges.

STP STRATEGY
STP is a strategic framework and mainly involves three
major elements that are segmentation, targeting and
positioning. With the help of this analysis organisation can
effectively able to identify the particular customers that are
required to be targeted and how they can be targeted. With
the help of this model company can not only able to ensure
high success but can also able to effectively satisfy needs
and demand of customers in a well define manner.

SEGMENT
In present context, Beauty Giant Company takes advantage of
targeting segment. This is done by company as the new
product of entity is anti aging cream thus it is required for
them to target special customers who have essential
requirement to use this product.

MEASURABLE, ACCESSIBLE, AND PROFITABLE.
 Measurable: Market size for new product is wide in UK
that makes the product effectively measurable.
 Accessible: Company mainly operates their services that are
confined to provinces of United Kingdom.
 Profitable: With the help of different marketing techniques
company ensure effective attention of large base of targeted
customers in UK. As the new product Beauty Giant
Beautiful Forever Creme target customers of the age group
of 30.

SEGMENT PROFILE AND ITS CHARACTERISTICS
The product has been developed for a middle age people
who are more open to aging. Beauty Giant Beautiful
Forever Creme is provide to people in United Kingdom but
in case if good response from customers is attained then it
will also be exported to other countries.

APPLY TARGETING APPROACHES
There are number of targeting approaches with the help of
which an organisation can effectively able to target their
customers in a unique ways.
Marketing
Mix
Description
Product Beauty giant is looking to launch new product Beauty
Giant Beautiful Forever Creme.
Promotion In order to promote their new product company will take
advantage of digital and social media marketing.
Price Company have set the product in affordable price range
and offer it with natural ingredients.

CONT…
Marketing Mix Description
Place As company mainly operate their services in United
Kingdom the new product of company are only available to
customers of United Kingdom.
Process As company promised their customers to offer product with
natural ingredient thus in their production process company
undertake best natural elements.
People Production team those who will engage in the process of
manufacturing of new product are provided with effective
training as to not include any harmful substances.
Physical Evidence The physical evidence that customer in entitled is after using
of the new product.

POSITIONING OF PRODUCT
In order to position product in the eyes of targeted customer
entity mainly undertake use of TV promotions, social media
advertisement, newspapers etc with the help of all this
positioning measures company can effectively able to target
large base of customers attention. This provides company a
significant benefit to effectively fulfil their desired
profitable results.

CONCLUSION
From above it can be concluded, that while rendering
services within market it is important to understand market
needs and accordingly furnish services. This will lead firm
to have competitive edge within the marketplace.

REFERENCES
 Akbar, F., and et. al., 2017. Niche marketing strategy
framework for SMEs: A conceptual framework.
 Duffett, R. G., 2017. Influence of social media
marketing communications on young consumers’
attitudes. Young Consumers. 18(1). pp.19-39.
 Okumus, B. and Cetin, G., 2018. Marketing Istanbul as
a culinary destination. Journal of Destination
Marketing & Management. 9. pp.340-346.
 Pappas, N., 2017. Effect of marketing activities, benefits,
risks, confusion due to over-choice, price, quality and
consumer trust on online tourism purchasing. Journal of
Marketing Communications. 23(2). pp.195-218.

Thank You!!