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The Concept of Marketing & Its Application

   

Added on  2021-01-01

17 Pages3880 Words412 Views
MARKETING AND IT'SAPPLICATION
The Concept of Marketing & Its Application_1
Table of ContentsINTRODUCTION...........................................................................................................................1P1. Role of marketing and interrelation with other organisation function.............................1P2 Role of marketing with wider Organisational context......................................................1P3 marketing mixes of Beauty Giant and Super Beauty World.............................................3P4. Basic marketing plan for Forever Young.........................................................................6CONCLUSION .............................................................................................................................10REFERENCES ............................................................................................................................11
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INTRODUCTIONMarketing is the effort done by an organisation to promote and sale the product andservice. Earlier marketing's role is limited to only selling the goods only, but now time has beenchanged, now marketing department is responsible to help an organisation to develop the productas research and development and it also has to do branding, social media advertisements andpublic relation efforts. Present study show the role of marketing in Beauty Giant company whichis launching its anti ageing cream, study also describe the interrelation of marketing with otherfunctional unit, marketing mix and marketing plan for the new product. Beauty Giant offer highquality hair extension on factory price. Company was established in 2011 in Miami. In it largeimport and export for hair beauty product. Company has its Clint in UK, Australia, southAmerica any many more. It is known for its low price product.P1. Role of marketing and interrelation with other organisation function.Marketing's role as organisation function is different from its role in businessenvironment, as a functional unit of organisation marketing helps an organisation for productdevelopment by facilitate customer information and market research, make attractive productpackaging, design marketing planning which helps and company to achieve its businessobjective, insure physical distribution for product as per customer convenience and demand. Forinstance Beauty Giant's marketing department helped company in development of ageing creamas department gathered information and brainstorm upon received data like current demand andexpectation of customer for anti ageing cream, packaging choice and preference like customerprefer dispenser cream packaging with luxury and premium looks rather than old tubes, identifiessegmentation and target audience for cream. Apart from these marketing team analyse aboutbest suited distribution strategy. Product price decision are taken based upon suggestion given bymarketing team. Marketing department chooses direct advertisement tool like TV, radio andpaper advertisement because most of the Young Middle-Aged Adult(40- 49 age) and Middle-Aged Adult (50 – 54) are not so active on social media as compare of youngsters. Customersupport service like pre sale information, after sale service, address customer compliant all arethe role of marketing department.(Bahl. and Chandra, 2018.)P2 Role of marketing with wider Organisational contextWider organisation context comprises uncertain conditions and circumstance in which anorganisation has to work. Organisation context includes organisation , structure, culture and1
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strategy. Marketing department role's like researcher and information provider help topmanagement to take tactical and strategical decision. Marketing department analyse the businessenvironment and take marketing actions to according to it for instance in case of inflationmarketing team of Beauty Giant tries to cut its marketing expense so that customer can getproduct with lower price in stress economical condition. In case of technological changes inBeauty industry , marketing teams role is to inform high authority about the latest technology sothat production department can adopt it as soon as possible to tackle the competitor's changedpolicies, marketing department let the HR department know about employment practices , jobrole and requirement so that high employee turnover ratio can be control. Marketing team helpBeauty Giant in competitive analysis. Marketing team adopt promotional tools and pricingpolicy, after getting know about Social factor like customer life style, belief, values, educationlevel and quality and technology acceptance among customer for instance Company can not useanimal ingredients in cream because, it is called unethical practice in society(Davcik. andSharma, 2016)M1 Marketing role's in business environment is majorly focused on develop and maintainproduct and service competency to sustain and increase market share. Marketing departmenthelps organisation to identifies its threats and opportunities so that company can use its strengthto minimise the weakness, to avoid threats and avail opportunities. Marketing helps in takingcompetitor advantage via product innovation and differentiation, differ selling strategies likediscounts and coupons. For instance Beauty Giant offer different size in anti ageing cream,which is not available in market, means its competitor offer only big and small size of cream ,where company took advantage of this loophole by offering cream in four different quantity , itgave an advantage to cream in market. Marketing team also help organisation to get more aboutits macro environment which can affect the product technology being used by its competitors,social factor affect the advertising strategy like Beauty Giant can not use aim black and whiteskin discrimination in promotion and advertisements, marketing team suggest tow variant ofproduct as standard and luxury cream based upon customer's disposable income size(Hoang,2016.)M22
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