Role of Jeff Bezos in the Success of Amazon

This presentation analyzes the role of Jeff Bezos, the CEO of Amazon, in the success of the company. It explores his leadership style, qualities, and the impact of his leadership on Amazon's growth. The presentation also discusses the importance of leadership in achieving overall success.

INDIVIDUAL PRESENTATION

Table of index
• INTRODUCTION
• Analysis on the role of Jeff Bezos the CEO of Amazon Inc.
• Significant qualities and skills of Jeff Bezos are defined as
• Role of leadership in success of Amazon
• CONCLUSION
• REFERENCES

INTRODUCTION
• Leadership skill termed out as abilities and strength that demonstrate by individuals
to oversee processes, steer employees and guides initiatives to accomplish goals.
• Additionally, valuable leadership skills includes ability to delegate, communicate
effectively and inspire others.
• The present report is based on analysis the leadership style of Jeff Bezos the CEO of
Amazon.
• Furthermore, report will define the role that leadership plays in relation to
accomplish the overall success of Amazon.

Analysis on the role of Jeff Bezos the CEO of Amazon Inc.
• In the modern era, Jeff Bezos is the best example of great leader. Due to his
leadership qualities, skills and styles Amazon has become the world largest online
shopping retailer.
• Bezos’ build his reputation as an entrepreneurial visionary that is mainly coupled
with an enthusiastic, even ebullient, public persona. Therefore, he often has expressed
his admiration for risk-takers and built his business empire on a foundation of
experimentation and innovation.

CONTD…
• Thus, Jeff Bezos follows the autocratic leadership as he works as to monitor each
and every little thing on his own.
• Also, he uses the transformational leadership style that is incluisve of the committed
relationship between the leader and his followers.
• Therefore, he also possesses strategic leadership style with help of which he deliver
the special and unique plan of action that supports to make organisation successful.

Significant qualities and skills of Jeff Bezos are
defined as-:
• Prioritizing customer service can be termed out as one of unique quality of
leadership. He primary focus on the needs and wants of customers.
• Also, he works with innovative approach, his crazy decision leads towards to
innovation that often termed out as an element of successful leadership.
• In addition to this, his innovative technology was a huge investment for the e-
commerce giant as this leads towards to fostered exceptional results.

CONTD…
• The another skill that makes him different is that he has longer vision and his long
term thought making this business great in the whole world.
• The one of the greater advancement of the Amazon is that the employees of the
entity are their own CEO. They are allowed to have total control over the project,
innovate the ways and to come up with the ideas that aids to make the business more
proficient and successful.
• This stated that he follows the laissez-faire or free reign approach to managing his
company. This is defined as style that allows employees to carry out tasks without
much guidance from leaders. Hence, more freedom is given to the employees to
make the right decision about what they are going to do.

Role of leadership in success of Amazon
• Believes in giving autonomy to its employees- Employees in Amazon are given autonomy to
an extent. This gives them permission to take decisions for the projects that they are working
on. This also increases the spirit of employees as they want to return the favour on the
company by making the project a success.
• Provide vision to employees- Company sets an vision for its employees so that they have
something to achieve for. For instance company wants to think of Amazon as a store which
consists everything and sell their products and achieve their targets according to that. By
creating vision company also reduces the amount of confusion between other members.

CONTD…
• Customer first- CEO of the company Jeff Bezos always thinks of customer before
anything in order to meet their level of satisfaction and get repeated sales from them.
The company works for satisfying the client by offering best quality of products
available with them. This way of leadership helps the company achieve its goals and
earn more profits through which they have become successful.
• Patience- In order to become successful company had to be patient because at the
time of its commencement no one was comfortable with the idea of placing order and
purchasing things online and get it on their doorstep but with revolutionizing of
technology it and advanced modern thinking it helped the company to reach the
position where they are today in the market.

CONTD…
• Failure is embraced in Amazon- Jeff Bezos is not scared of failure instead he
believes that employees of the company must learn from their wrongdoings in order
to not commit the same mistake again. This is because Bezos has implemented this
belief in his own life and he has met many failures as many of the decisions taken by
him were wrong but with every mistake he learned and took risk further.
• Work with the best available team- All the higher departments of the company are
looked by those people who are best in their field of work so that no opportunity is
missed and company can maintain its level of satisfaction. For instance the fashion
division of the company is looked after by former president of Ralph Lauren. This is
how company recruits people because they believe the best work can be done by
those people who are best.

CONTD…
• Plenty of opportunities- When company believes that the employee is able to handle
the project on its own a team is assigned under him which states that they are
promoted on behalf of their work and achievements. This makes them head of the
whole team

CONCLUSION
• From the above studies it has been concluded that Amazon never stopped where it
failed they kept on going and it was because of the leadership of Jeff Bezos that the
company is able to achieve success in the market on a global level.

REFERENCES
Books and journals
•Northouse, P.G., 2018. Leadership: Theory and practice. Sage publications.
•Bolman, L.G. and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and
leadership. John Wiley & Sons.

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