Business Plan for Walmart's Entry into a New Market

Individual Project

Executive Summary
This is an individual project report which has been made for Walmart when entering into
the new market. The report has been assessing the business plan being framed for Walmart. This
has been done by including the situational analysis which consists of PESTEL and SWOT
analysis. Various strategies have been framed which are Operational strategies, entry strategies
into the new market, marketing strategies and HR strategies. Along with this budget has be been
formed and furthermore Key Performance Indicators with monitoring and controlling factors are
being analysed. Benchmarking has also been explained for the company's measurement on
growth and development.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Business Plan ..............................................................................................................................4
Situational Analysis.....................................................................................................................4
Marketing Strategies....................................................................................................................6
Entry Strategies............................................................................................................................7
Operational Strategies..................................................................................................................8
HR Strategies...............................................................................................................................9
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is defined as activities which helps in promoting, buying and selling products
and services of the company (Thomas, 2017). It includes advertising, selling and delivering
products to consumers. Walmart is an American multinational retail corporation that operates a
chain of hypermarkets, discount department stores and grocery stores.
The report will analyse the Business plan being framed for the company with the
situational analysis accounting to PESTEL and SWOT for the organization. The marketing
strategies, entry strategies, operational strategies, HR strategies will assist along with the budget
formed. Monitoring and controlling will be analysed adding up with Key Performance Indicators
and Benchmarking.
MAIN BODY
Business Plan
Mission — To save money of people so that they can live better.
Vision — To be the destination for customers to save money, no matter how they wish they
shop.
Objective — To reach out to new target customers and clients for diversification of market
structure by increasing sales at the end of year.
Situational Analysis
PESTEL analysis -
Political — Political forces are very important for Walmart that are trying to expand
internationally (Yusop, 2018). The governance models and political structure of Nepal decides
the characterization done for the international business landscape. Political stability is also
affected by the new market structure when proposed for the international expansion. Sales and
supply are considered as one of the biggest sources for the diversification of market in Nepal.