Overview of Digital Business: Advantages and Disadvantages

Individual Report Digital
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of digital business with their advantages and disadvantages.....................................3
Evaluation of new and emerging digital-business model in context of cyber security and
ethics...........................................................................................................................................6
Impact of new collaborative relationship and strategic alliances through use of digital
technology...................................................................................................................................7
E-commerce principle used by organisation...............................................................................9
CONCLUSION.............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The term digital business utilise technology for generating new value within business
models, customer experience and internal capabilities that support core operations of an
organisation. Both digital brands and traditional players utilise digital business model for
transforming business with digital technologies. Growth of digital economy shift an organisation
towards digital sources of revenue and digital channel for performing business with use of
traditional and modern platforms. The selected organisation for this report is Loud Mouth Media
and this is a digital advertising agency which was established in 2011. The Loud media work
with safety training organisation for increasing its site traffic, generating leads and enhancing
revenue of business with use of digital tools. Moreover, this report highlights on overview of
digital business with their advantages and disadvantages (Adaji and Vassileva, 2017). New and
emerging digital business model with key issue will also include in this report. In the last, impact
of new collaborative relationship and use of E-commerce principles is also undertake within
upcoming report.
MAIN BODY
Overview of digital business with their advantages and disadvantages
The term digital business is explained as an integration of digital technology into all
areas that fundamentally relates with organisation. In simple terms, deliver and operate value
products and services to customers through use of digital technology. This refers to the cultural
change which is required by organisation for performing all work with use of modern
techniques, methods and digital medium. In context of Loud Mouth media digital business is
creation of new business design through blurring the digital and physical world. Digital
transformation is imperative of all business from small to large organisation. It also comes with
message through which all information is transferred with loud and clear note (Agarwal and Wu,
2015). Business digital transformation look towards each organisation and this is pinpoint
towards formulation of work that aids to complete all task with use of digital technology.
Digital business explores new business model and it put customer experience towards
the centre of digital strategy. Individuals who are often willing for spend more than exceptional
customer experience, generate it a key differentiator within digital economy. Business model

align digital technology and this is used for integration of long-standing business process which
aids organisation for formulate of new practices.
Advantages of Digital Business
Global reaching- With use of digital business an organisation formulates website and social
channel which allow management for identify of new market. Along with digital business also
support organisation to trade globally with low cost or making small investment within project
(Bergmann, Wagner and Winkenbach, 2020). This refers global reaching aids to manage and
introduce Loud Media work into different geographic region.
 Measurable result- Measuring online marketing with the use of social media, online
metric tool and web analytics etc. are the tools which is used to perform all work with
detailed information. Internet aids to improve an organisation with use of provincial
market across nation to perform work in practical manner. This aids to complete all
task through measuring of organisation value in digital business.
Disadvantages of digital business
 Skills and training- This is complex to ensure by organisation that all staff has high
knowledge and expertise for performing all work through use of digital methods. Tools,
trend and platform develop changes that generate difficulty for Loud media to perform
their work in an organised manner because individual require more time to update their
work methods and system.
 Time-consuming- Formulation of advertising campaigns, generating marketing content
and completion of task require a lot of time to perform their work in an organised
manner. This is also important for organisation to measure all results in order to earn
appropriate return on investment (Boojihawon and Ngoasong, 2018). Loud media target
individuals with use of digital technology but this is a time consuming process so it
identifies as a disadvantage.
Application of using digital-business with their advantages and dis-advantages
Digital-business is often recognised as a method that is related with online-marketing. In
the present scenario, digital marketing promote brand, services and products. From the
perspective of Loud Media digital-business is totally different from traditional marketing. It also
includes online channel and method which enable an organisation for monitor success marketing
campaign to manage all work in an appropriate manner. Moreover, the current scenario defines