Social Media: Positive and Negative Features, Challenges, and Examples

This report discusses the positive and negative features of social media, challenges in utilizing social media services, and provides examples of social media platforms like LinkedIn and YouTube for business promotion. It also emphasizes the importance of security and privacy measures when using social media.

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
Analyse and contrast between the positive and negative feature of Social media on the
network...................................................................................................................................3
Discuss the challenges and identify the safety and secrecy that are taken when Social media
services are utilized online.....................................................................................................5
Describe any two examples of the social media with there feature, application and discuss the
suitability for the business......................................................................................................6
CONCLUSION ...............................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Social media are the computer network sites where group of people interact freely
sharing and discussing the message about each other using different platform. Websites and
application which is based on social media , micro blogging and social networking are consider
as the social media. With the help of internet social media has captured large market share which
use to promote the product and services in the well define manner (Baym, 2015). This report is
based upon the social media along with there positive and negative aspect of social media. Many
organisation use social media as the communication tool and it is suitable for the business.
Analyse and contrast between the positive and negative feature of Social media on the network
Social media was mainly originate as the way to communicate with the individual and
social unit but later it was used by the business which use to take benefit of the popular new
communication technique to reach out the customer(Rogers, 2016). The capability of social
media is to connect and share with the information with the people any where on the globe. This
is the computer based technology which facilitates the sharing of ideas, thoughts and also
building the virtual network for doing promotion in the market place. By design, social media
help in providing fast electronic communication of the content which consider personal
message, representation, visual communication and photos. User engage with the social media
via computer, tablet or smartphone and the company uses such kind of platform to offer and
promote the business in the well define manner.
Social media have become the essential part of the life and from the last decade the social
network has changed the lifestyle and work effectively. Nowadays each and every one is
addicted to the social media.
Positive aspect of social media on the
internet
Negative aspect of social media on the
internet
Cost advancement: Social media has become
one of the most popular platform for gaining
knowledge and has provide the opportunities
for gathering vast amount of information. The
social media used for for the entrainment and
gathering the knowledge about the market
Low use of internet: People nowadays has
become more aware about health as the
society has become more health conscious. The
more usage of social media has impacted the
daily life of individual which leads to
depression and anxiety. Along with this many

subject along with the different aspect based
on the individual need and preferences. Thus
this has creates a positive impact on the
internet for using social media. As people
starting spending more time on social media
this has eventually increased the usage of
internet along with the cost.
teenagers are more into gaming and surfing
through various websites which directly
impacting the physical as well as mental health
of the individual. Hence this totally impact the
use of internet and many organisation have
now started contributing to make aware about
the impact of social media on the individual
life. This tend to increase of anxiety and
depression along with this, it also cause
psychological distress which occur due to
expansion of social media for the longer time
period .
Enhance connectivity: The positive aspect of
social media on the internet is that the internet
has improved the connectivity as This is
consider easiest way to interact with the
individual regardless of location and religion,
social network which are helpful in reviving
and preserving the relationship with other
people. Now a days many of the companies use
direct approach where candidates go through
social networking sites such as LinkedIn to
communicate with them effectively. For
example people can use different features like
video calling and Skype which is mainly
possible by the improved connectivity of
internet.
Cybercrime: Social media has become the
prime site of hacking which has transformed
the many lives of the people. In the present
world malware attacks, profile hacking has
impact the large number of community. Many
of the people have become the target of such
kind of attack every day which reduce the use
of social media. Due to this internet is directly
blame and it reduce the usage of internet . The
anonymity on the such kind of platform
provide advantage for cyberbullying to which
create a negative image of internet.

Discuss the challenges and identify the safety and secrecy that are taken when Social media
services are utilized online
From the arrival of social networking sites in the early 2000 these platform has expanded
exponentially and have biggest names in social media platform which are Facebook, Instagram
and snap chat. Security and privacy network are the subject of data privacy (Darvin, 2016). The
security issue are the result of vast amount of data and information from from the sites and
process each day and gain access to private user which leads to serious damage of individual.
Security should be done at the forefront of the everyone due to every body have personal
information present on the internet. The broad range of application experience the level of social
media which makes safety management even more tangled . A social level needs not only to
engage hackers, but also to protect user whose individual security services are at the stake.
Challenges of security and privacy:
Cost of maintenance and data privacy: A data breach can cost million of dollars of
revenue. This is consider as the one of the biggest challenges of security and privacy of the data
of vast users. Nowadays cybercrime and hacking have become the common issue which has
expand recently(Suler, 2016). For example if the people who is using internet can have the theft
of breach of information which can loss the huge amount of loss of personal data of people.
Along with this, it require team of expert and its maintenance cost is very high to create a
sustainable environment for data privacy.
Growth data is exponential: Internet is growing faster which is more than 1.7
megabytes per second. The use of social media have become the essential part of day to day life
of people. Yet this has lead to poor security practises which continues to put the privacy and
security at the risk. Personal information is one of the major concerns in the data privacy.
Because of the veracity and the volume of the data in the technology driven world this has
become the major challenge for maintaining the security and privacy. As there has been
exponential growth in the data privacy this has been difficult to manage the data privacy as the
crime has seen exponentially growth in the recent years.

Big data issue: This is consider as the major issue regarding the security and privacy
which become major challenges for data privacy. Cloud supported store has expedited data
mining and group. However, this big data and cloud storage integrating has reason a challenge to
secrecy and safety threats. Such kind of reasons are the major threat to the privacy and security.
Also, these security technologies are inefficient to manage dynamic data and can control static
data only.
Measures for security and privacy:
For the increase use of social media and improvement in technology the security and
privacy are the essential aspect to reduce the risk and uncertainty(Gretter and Yadav 2016). Due
to lack of knowledge the people ignore the attention to the security and privacy. Which is
consider as the most essential things which must be taken care off. Here some of the measures
which are explained below in detail manner.
Never access confidential account to public network: This is essential for the
individual to not share any kind of information and confidential account to the private network.
This is essential to avoid such kinds of network as they consists of malware and spyware. Public
network are often expose to the wide range of security risk and thus attract different cyber
criminals for the exposer.
Use two factor authentication: This is essential to use two factor authentication which
help in providing double layer security to individual account. It makes the login process a bit
longer but it provide safe guard which help in preventing the data and crucial information. This
is important to updated version of protection which help in reducing such risk for the longer time
period.
Use of strong password: This is one of the biggest advantage hacker to hack accounts
because people do not use strong password because it is easy to understand the each and every
password. In order to reduce risk and uncertainty of cybersecurity the person must use complex
password because this minimizes the risk of being hacked . Along with this, it is essential to use
VPN as this help in providing extra security to the devices.
Describe any two examples of the social media with there feature, application and discuss the
suitability for the business
Social media is the interactive method which help in facilitates the creation of sharing the
information and ideas in the form of expression(Gigler, 2015). Social media platform create an

excellent opportunity to connect with the interested lead and it also help in providing to generate
the sales for the business . There are different kind of social media platform available the
individual have to choose the best of factor which one is suitable for the individual. Here are two
example of social media which is explained down below in the detail manner.
LinkedIn: This has become professional way of interacting and doing business which
help in connecting with the people who have similar interest and background. LinkedIn have 660
million active users and operates in more than 200 countries across the globe(LinkedIn 2020).
This network is the great place for the professional to connect (Savage and Tokunaga 2017). This
is consider as the excellent platform for building professional relationship,sharing information,
finding new jobs and recruiting new candidates. Further advertise to people who use LinkedIn
which is consider as the social network to improve the business in the well define manner.
YouTube: This is consider as the media sharing platform which allow the user to share
different types of media on these kind of website along with video hosting. YouTube was
generally started as the video streaming site but during the passage of time this has become one
of the most popular platform for doing business. The YouTube offer social features, like the
ability to create profiles and the option of commenting the business on the uploaded image or the
business. These kind of platform use to encourage user generated content where any one can
create and share the creativity which help in promoting the business to the larger extend.
Comparison LinkedIn YouTube
Features  The main feature of
LinkedIn is chatbot
where people can chat
and create professional
network which help in
career growth. that it
provide opportunities
to be updated on the
professional network
and also provide path
to connect with them.
 This is the platform
which help in providing
useful app for making
video content.
 The main feature of
YouTube is Website
annotation where
person can make
website and visit page
where all the crucial
information is given
regarding the business

 Along with this, smart
replies is another
feature which it help in
identifying and provide
suggestion for the open
conversation and also
help in hiring new
employees in the well
define manner.
in the detail manner.
Application  This is mainly used to
get closer to the
professional world and
also help in identifying
the best job for the
individual(McKnight,
K. and et. al., 2016).
further such application
may not appear in
every chat window,
LinkedIn express that it
will promote and
customize these clever
replies depend on the
person to whom you're
writing.
 This can be used by the
company which help in
promotion as this is
consider as the most
common method which
can be used for
advertisement. Further
the application of this
social media is to make
video content.
LinkedIn and YouTube are both essential tool for communication and also suitable for
the business. These are one of the most popular website on social media which help in gaining
various opportunities for people which help in career advancement and growth. The LinkedIn

have the feature of smart reply which help in providing the person to chat with the most recent
chat. Hence this social media features help in providing edge in market.
Social media site can be use for communication tool:
Social media is about use of the marketing and branding as this is essential part for the
customers outreach for the brand. Further this help in monitoring the customer outreach for the
brand. In addition to this, using such kind of platform help in capturing large market share by
promoting on the social media platform.(Mills, 2015). Along with this, it also know as tool for
communication as these are very cost effective as compare to the traditional method such as
email and online advertisement. Blog posts and tweets enable the business to create the
community for the immediate feedback or the assistance whenever it is required. There are
several companies which use social media as the communication tool which include Skype and
Email. There are different kind of studied which found that social platform such as blogging,
social networking and online video to be the part of promotion as this is easy and effective tool
to make video and upload on social media without any cost. Social media as source of
promotion contributes, through its intuition, to a flourishing and direct relation between brands
and their public in an online surroundings.
CONCLUSION
As per the above mentioned report this has been analysed that social media plays an vital
role which help in improving the business for expansion. There are different aspect of social
media which should be taken care while using. Further this is also essential to use effective
software and system to reduce the theft of cyberattack. The social media platform like YouTube
and LinkedIn are the most common use platform for promotion of business effectively. Further
this is essential for individual to use strong password as this help in reducing the risk and
uncertainty from the the internet.

REFERENCES
Books & Journals
Baym, N. K., 2015. Personal connections in the digital age. John Wiley & Sons.
Berry, D. M. and Fagerjord, A., 2017. Digital humanities: knowledge and critique in a digital
age. John Wiley & Sons.
Booth, P., 2015. Playing fans: Negotiating fandom and media in the digital age. University of
Iowa Press.
Darvin, R., 2016. Language and identity in the digital age. The Routledge handbook of language
and identity, pp.523-539
Ellaway, R. H. and et. al., 2015. Exploring digital professionalism. Medical teacher. 37(9).
pp.844-849.
Evans, L., 2015. Locative social media: Place in the digital age. Springer.
Flewitt, R., Messer, D. and Kucirkova, N., 2015. New directions for early literacy in a digital
age: The iPad. Journal of Early Childhood Literacy. 15(3). pp.289-310.
Gigler, B. S., 2015. Development as freedom in a digital age: Experiences from the rural poor in
Bolivia. The World Bank.
Gretter, S. and Yadav, A., 2016. Computational thinking and media & information literacy: An
integrated approach to teaching twenty-first century skills. TechTrends. 60(5). pp.510-
516.
McKnight, K. and et. al., 2016. Teaching in a digital age: How educators use technology to
improve student learning. Journal of research on technology in education. 48(3).
pp.194-211.
Mills, K. A., 2015. Literacy theories for the digital age: Social, critical, multimodal, spatial,
material and sensory lenses. Multilingual Matters.
Owen, T., 2015. Disruptive power: The crisis of the state in the digital age. Oxford Studies in
Digital Politics.
Rogers, D. L., 2016. The digital transformation playbook: Rethink your business for the digital
age. Columbia University Press.
Savage, M. W. and Tokunaga, R. S., 2017. Moving toward a theory: Testing an integrated model
of cyberbullying perpetration, aggression, social skills, and Internet self-
efficacy. Computers in human Behavior. 71. pp.353-361.
Suler, J. R., 2016. Psychology of the digital age: Humans become electric. Cambridge University
Press.
Van Laar and et. al., 2017. The relation between 21st-century skills and digital skills: A
systematic literature review. Computers in human behavior. 72. pp.577-588.
Online
LinkedIn 2020<https://in.linkedin.com/company/linkedin>
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