Positive and Negative Aspects of Social Media on the Internet

Twitter and Instagram
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Social media is a type of platform that mainly used for purpose of electronic
communication through which many users create online communities to share personal
information, message and other important content. Currently, Social media is the most popular
platform in terms of advertising and marketing especially in the business growth and
development where looking for potential customers. The report will discuss about the social
media on the internet in terms of positive as well as negative aspects. It will describe various
type of challenges that will measure in context of privacy and security. Furthermore, the
documentation will describe that compare and contrast the applications, features and suitability
for business development.
MAIN BODY
Overview
Social media that has largely impact on the society, there are many social media sites are
very popular on the web which has transformed the best way where people interact with other
people. In order to increase the opportunity for people to reconnect with old friends and
colleagues. It useful for people to make new connection, share their video, images and audios.
Nowadays, social media has changed the life style of society (Chou, 2019). On the other hand,
enterprises use social media platform to enhance overall performance and efficiency in terms of
goals and objectives. It directly impacts on the organizational sales for increasing profitability in
global marketplace. young generations are quickly established the connection with organization
in terms of product and service. The use of social media is beneficial but it requires for used in
limited because it has led privacy and security issues.
As per survey, it has found that 52% adults use online social media site, they are sharing
their personal information on it. More than half of adults under age of 65 and above use 70% of
Facebook, Instagram which represents 32% of seniors (Dutta, Verma and Bhat, 2019). Many
people are attracted towards social network sites while they are increasingly share their own
information. As compare with other platform, 42% women still now use social platform rather
than 13% of online men (Dwivedi and et.al., 2019). In this way, it can be identified that social
media influence youth generations while increasing the demand in global marketplace.
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Contrast and compare between positive as well as negative aspects of social media on internet.
Social media is based on the new idea in terms of marketing that may include enterprises,
brands which help for creating the connection. In enterprise perspectives, Social media has
rapidly used to enhance overall performance of organization (Etter, Ravasi and Colleoni, 2019).
In order to accomplish the enterprise objectives and also increasing the sales of organization in
global marketplace. Many businesses can be promoted by using different social networking sites.
If company has established their brand in market so that social media may help to develop its
existing brand and promote in global world.
Positive aspects of social media
 Social media provide the better way to the employee within business in order to reach
their specific goals and objectives.
 Many people who are continuously showing their interest towards products and services.
they might be expressed their feeling through social media platform because it provides
the option to check availability of product and services in marketplace.
 Social media provide an opportunity of open communication where it allows for people
to connect with another one (Etter, Ravasi and Colleoni, 2019).
 Social media platform helps for educator to teach good digital citizenship and use of
internet to increase profitability or productivity.
 Social media help to increase the awareness among different brands and reach with no
budget.
Negative aspect of social media
 The First think come in mind when it occurs distraction of student in the class. As teacher
would not able to recognise the proper attention during lecture.
 In current scenario, it has seen that there are lot of information posted on the internet
through social media platform which may increase privacy issues (Souiden, Ladhari and
Chiadmi, 2019).
 Through social media platform, many people lose their ability to engage themselves for
face to face interaction.
 Most of people posts wrong content or information on the social media which has
increased the misleading data.
 The social media platform is very time consuming.
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