Individual Report on Professional Communication in Burberry

This individual report discusses the importance of effective professional communication in Burberry, a luxury fashion house. It highlights the non-profit initiatives of Burberry, the engagement of individuals for publicizing events, and the significance of promoting good teamwork. The report also includes emails for project completion, mentoring programs, and addressing issues related to lateness and texting. Additionally, it presents a report on the ethical future of Burberry.

Individual report

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
Engagement of individuals for non-profit initiative to publicise latest event.............................3
TASK 2 ...........................................................................................................................................4
E-mail to the team for completion of project according to deadlines.........................................4
TASK 3............................................................................................................................................5
E-mail for mentoring programme...............................................................................................5
TASK 4............................................................................................................................................6
Highlight on issue related with lateness and texting...................................................................6
TASK 5 ...........................................................................................................................................7
Report on ethical future...............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Professional communication refer to written, oral, digital and visual forms for delivering
information in a transparent manner among the workplace. Effective professional
communication is most important method for organisation to perform their work easily among
the competitive world. Smooth flow of ideas, decision, advice and fact are major benefits of
effective communication (Thompson, 2018). Burberry is the selected organisation for this report
which is a well-known British luxury fashion house and it's headquarter is situated in Horseferry
Road, London. Further, this report highlights on non-profit initiative of Burberry and overall
event details. Importance of promoting good teamwork and acknowledging individual's effort
will also include in this report. In the last, e-mail and importance of employee's to engage
individual for sustainable business will also include in this report.
TASK 1
Engagement of individuals for non-profit initiative to publicise latest event
Burberry is performing their work at global level and it is known as a well-known
organisation. In the present scenario, Burberry is performing their work at global level and the
products manufactured by Burberry is high in quality. So the prices of Burberry products are
high but to manage brand name and goodwill among society. Burberry take initiative and
establish Burberry foundation in the year 2008 as an independent charity house to manage and
complete charity related activities (Denniston and et. al., 2017). Moreover, board meet with four
times in a year to manage organisation task according to Burberry charity function.
Mission of Burberry
The mission of Burberry is to position firm as a luxury fashion house to sharpen the
position of organisation by sharpening the position in a most rewarding and enduring segment of
market. Sustainable company growth by setting margin to earn attractive returns is also decided
as a mission of Burberry.
Industry
Burberry group plc perform their business as a holding organisation that manufacture,
design and distribute organisation apparels as well as accessories under brand name of Burberry.
They operate function in clothing sector or industry by managing work as a retail and wholesale
organisation.\

Event and it's importance
In the present scenario, non-profit events is an effective method which is used to
complete organisation work in an accurate manner such as to manage brand value and goodwill
of organisation. This refers there are different task performed by management and it is important
to convey essential information into other departments. Conscious which is related with social,
environmental and economic aspects impacts on luxury so Burberry's foundation is focused to
use creative skill to manage work at a global level.
Burberry generate partnership with Royal college of Art that expand and generate a scholarship
programme which benefit students to tackle challenges in an organised manner (Hora and et. al.,
2019). Manager and teachers are responsible to complete the activities and with this event
organisation handle query of students related with education inequality, career advice and
inspiration related with young individuals. Event take place on Saturday evening to attract a
large crowd and the purpose of event is to generate unique creation for identifying new ideas to
design effective clothes.
On the other side, to attract a large number of participants Burberry allocate it's capital by
deciding an effective channel which is used in managing work as per shareholders. Along with
this by analyse of past years authorities of organisation is focused to maintain stability for
identifying needs related with company programme. This also generate broad stability to
complete all work as per need of business.
TASK 2
E-mail to the team for completion of project according to deadlines
In the present scenario, an organisation operate different task and most of them are
focused towards managing work at a global level. An organisation operate business at a large
level and most of them is focused for environment safety (Foronda, MacWilliams and
McArthur, 2016). Burberry manage work as per decided policy of eco-friendly solution and this
is used for completion of task as per issue that is used in managing
E-mail
Name- Burberry manager
Subject- Project deadline for “Eco-friendly solution”
Respected Sir,

Project is scheduled by the Burberry authorities and Royal college of Art to perform all
task according to decided agreements. Burberry is focused towards formulation of
responsibility plan that is established in the year 2022. There are various task performed and
most of them are completing according to decided time-period. All staff of Burberry asset
include vast experience, passion and skill for completing their work as per employees
perspective. Authorities of Burberry top department manage and complete task to tackle all
perspective in order to manage work as per decided time-period as they guide individuals to
manage task by defining gaps that increase time-period of company.
Regards
Project manager of Burberry
Eco-friendly solution
In the present scenario, an organisation perform different task that is used to complete all work
and task as per decided time-period. Management perform and control their work as per areas
through which task are completed as per business in order to complete activities as per board
value (Weissenborn and et. al., 2017). Stability also gain transformation and as per plans this is
easy to work and manage all task with project deadlines. This is also used by organisation as
transformation helps in completion of work by broad categories.
TASK 3
E-mail for mentoring programme
Mentoring is defined as a formal or informal relationship that is generated between an
experienced person and a new employee. This also refers there are different task performed by
management and it is used for managing purpose of work. Employee's learn and understand
quick response of the person to build better relation with newly-joined staff. Mentor assist the
persons to gain high success among the roles as it also lead to know and identify perspective
which makes better performance of workforce because mentor provide guidance to individuals
for completion of task with continue growth (Trenholm, 2020).
E-mail
Name of employee
Subject- Implement of mentorship programme

Respected Sir,
This is essential for engaged workforce to generate successful orientation programme for
employee's. Burberry mentor are responsible for managing healthy relationship in order to
generate orientation programme for completing task as per operations. The main aim of
individuals is to complete task as per integration of activities that makes a project for
successful. Experience of performing job role is more than 3 years. Along with by integration of
activities management make perspective in order to adopt operations and methods of problem
solving it is easy for me to complete task with efficiency. Team members are responsible for
completion of all task in time-period but as per complete of task management complete it work
as per skill that helps for managing task according to decided position. It also helps me in
enhancement of capabilities to complete work with motivation perspective.
Regards
Employee name
TASK 4
Highlight on issue related with lateness and texting
Project coordinator is responsible for transferring essential information to all team
members. Meetings are an effective procedure to gather and share information at one place
(Buckley and et. al., 2016). Mail to improve performance of team member is mention as follow:
E-mail
Warning
Subject- Warning notice for employee
Dear,
It is already discuss that negative behaviour is not acceptable and the current issue which is
essential to aware about changes as in meeting. First the late attend of meeting and than the not
focus and less participation among discussion are the major reason for employment warning
notice. From perspective of workforce it is determined by individuals that change in workforce
behaviour create complexity and as per attended behaviour it is important to make overall focus
on company meetings. Otherwise, be ready for legal action and from now prepare a daily report
of work and than submit them to high authorities.
Regards

Team Leader
TASK 5
Report on ethical future
Introduction- Intergenerational ethics are also known as obligations which are adopted
by organisation in the future. Environment safety is most important perspective and it is used to
complete all work as per obligation that make future generation for Burberry to complete work
with environment sustainability.
Main Body- In present scenario, different task performed by management and most of
them are focused towards implement of relationship with Elvis & Kresse. They generate luxury
products with use of waste material so with this the management of Burberry demonstrate
importance of environment safety among work for managing task as per company results.
According to current scenario, luxury fashion industry manufacture product to represent lavish
life-style but it generates complexity for the environment because it is complex for individuals to
present work in an organised manner (Allen, 2017). So to improve company performance
management make constant results to complete task by use of innovation in organisation
programmes. In context of innovation management make better results by implement changes
which is required as per individual industry. Culture programme make a range of new products
that make transformation among brands to make perspective of brands. Men and women all
perform their work according to policies of Burberry for completion of task with ethics in
business. Moreover, the conscious for environment safety impact on communities at a worldwide
level. So Burberry foundation is focused to use the power of creativity which helps in order to
make positive changes at worldwide level.
Argument for ethical future- The management of Burberry is focused to complete their
work with more efficiency and effectiveness. This is used by organisation for managing purposes
that leads to generate and uphold task which make plans for promotion of STEAM related
factors and agenda. Burberry make communities for making positive change that leads to
generate strategy in making lines of innovation (Choroszewicz and Adams, 2019). Example-
Economic of Burberry is improved through make strategic decisions for environment safety.
Social and economic development is also obtain to make leads with motive of generating
responsibility that design scholarship programme for improving benefits as per company

programmes. Example- creativity and innovation is adopted by Burberry for improving
experience that make design which are new and creative for individuals.
Conclusion- With this report it is identified by management that ethical value perform an
important role which is used to complete all work in an organised manner specifically towards
environment safety (Hendon, Powell and Wimmer, 2017). With creative perspective and analyse
of organisation environment programme it is easy to complete task in an efficient manner.
CONCLUSION
With the analyse of overall report it is concluded that initiative perform an important role
to manage all task and activities by organising event. Eco-friendly solution leads organisation to
complete work by the focus of section departments to make support for managing alternatives in
managing members of customers. Different issue are also highlighted that generate problem for
organisation to improve the negative behaviour of workforce. In the last, organisation report is
also generated techniques which is beneficial for sustainable business.

REFERENCES
Books and Journals
Allen, M. ed., 2017. The SAGE encyclopedia of communication research methods. Sage
Publications.
Buckley, S. and et. al., 2016. Tools for structured team communication in pre-registration health
professions education: a Best Evidence Medical Education (BEME) review: BEME
Guide No. 41. Medical Teacher, 38(10), pp.966-980.
Choroszewicz, M. and Adams, T. L. eds., 2019. Gender, Age and Inequality in the Professions:
Exploring the Disordering, Disruptive and Chaotic Properties of Communication.
Routledge.
Denniston, C. and et. al., 2017. Learning outcomes for communication skills across the health
professions: a systematic literature review and qualitative synthesis. BMJ open, 7(4),
p.e014570.
Foronda, C., MacWilliams, B. and McArthur, E., 2016. Interprofessional communication in
healthcare: An integrative review. Nurse education in practice, 19, pp.36-40.
Hendon, M., Powell, L. and Wimmer, H., 2017. Emotional intelligence and communication
levels in information technology professionals. Computers in Human Behavior, 71,
pp.165-171.
Hora, M. T. and et. al., 2019. Exploring the situated and cultural aspects of communication in the
professions: Implications for teaching, student employability, and equity in higher
education. American Educational Research Journal, 56(6), pp.2221-2261.
Thompson, N., 2018. Effective communication: A guide for the people professions. Macmillan
International Higher Education.
Trenholm, S., 2020. Thinking through communication: An introduction to the study of human
communication. Routledge.
Weissenborn, M. and et. al., 2017. Interprofessional communication between community
pharmacists and general practitioners: a qualitative study. International Journal of
Clinical Pharmacy, 39(3), pp.495-506.